Vagaro Blog

The 5 Most Effective Ways to Keep Your Personal Training Clients Motivated

Allie Marini / Jan 21, 2020

Motivation is the most important part of keeping your personal training clients accountable to their fitness goals. But it’s also the most challenging obstacle you’ll encounter in your career as a personal trainer. In this Vagaro 6-minute read, you’ll learn about goal-setting, adding fun to your training sessions, the benefits of group fitness sessions, rewarding your clients, and positive communication.

Breaking Up (With Clients) Is Hard to Do

Allie Marini / Jan 14, 2020

One of the toughest crossroads you’ll ever face in your career as a beauty professional is the decision to end a relationship with a client. In this post, you’ll learn how to identify problem clients who cost you money, as well as how to professionally end a business relationship without burning any bridges. Includes template and checklist to help service professionals end a business relationship the right way.

Nine 5-Minute Marketing Tips for Valentine’s Day with Vagaro

Allie Marini / Jan 06, 2020

Learn how to use Vagaro automated marketing tools like promo codes for discounted electronic gift certificates, Daily Deals, text marketing, becoming a featured Vagaro Marketplace business and optimizing your online store to book more clients and make more sales this Valentine’s Day!

Email and Text Marketing: Which is Better for Your Campaign?

Allie Marini / Jan 02, 2020

With Vagaro, email marketing and text marketing come together in one, easy-to-use system that gives you all the tools you need to market smart. Here are the respective benefits and disadvantages of text and email marketing, and how to know which platform is best suited to your message to get the most return on your investment.

6 Reasons to Add Text Marketing to Your Marketing Plan

Allie Marini / Dec 26, 2019

The average smart phone users checks their messages up to 85 times every day! If you’re a small business owner trying to figure out how to make text marketing work for your salon, spa, wellness studio or fitness center, read on to learn 6 big benefits of adding Vagaro’s text marketing to your marketing plan.

Vagaro & Gusto Launch Payroll Services for Small Business

Allie Marini / Dec 23, 2019

Payroll for small business can be a headache, especially for small business owners in beauty, fitness, and wellness. Learn how easy it is to set up payroll for small business when you use Vagaro’s new integration with Gusto payroll processing. Payday is better when you’ve got the right software system by your side!

How to Prepare Your Salon Clients for Annual Price Increases—And Stay Busier Than Ever

Allie Marini / Dec 20, 2019

Many stylists and salon professionals are hesitant to raise prices, fearing that their client base will disappear with a price increase. But small, regular price increases let stylists, barbers and salon professionals stay on top of finances and avoid racking up debt. Learn how a salon price raise can help your salon without impacting your client base. Includes tips for prepping clients for a price raise and templates for email, text, and social media marketing.

Get More Clicks with Email and Text Marketing

Allie Marini / Dec 19, 2019

Text marketing is a strong complement to your email marketing, embracing the technology your clients love most. Learn how to use text marketing to deliver your promotions and campaigns quickly, easily, and conveniently.

Get More Engagement from Customers with Vagaro Gift Certificates!

Allie Marini / Dec 19, 2019

Many small business owners overlook the marketing potential and customer retention capabilities of the “small but mighty” gift certificate. Read on to discover Vagaro’s top tips to increase engagement—and conversions! —with digital gift certificates.

Five Ways to Beat the January Salon Sales Slowdown

Allie Marini / Dec 18, 2019

After the busy winter holiday season is over, salons and spas become positively quiet in January, causing unnecessary stress for small business owners. Here are Vagaro’s top seven ways to use the downtime to your advantage, keep your sales and finances steady, and get ready for business to pick back up again when Valentine’s Day rolls around!

The Ultimate January Fitness Industry Survival Guide for Business Owners

Allie Marini / Dec 17, 2019

For fitness small businesses, January is the most important month, with a 30% increase in sign-ups. But studies show that over 50% of January sign-ups cancel their memberships in less than 5 months. In this post, Vagaro will show you how to attract your fitness center’s ideal customers and boost member retention throughout the year.

Top 10 Text Marketing Best Practices Your Business Needs

Allie Marini / Dec 12, 2019

It’s impossible to deny the benefits of text marketing—but many small business owners aren’t quite sure how to get started, or how to tailor their marketing messages for text. Read on to learn Vagaro’s top ten best practices for text marketing that’ll help your business start texting like a pro!

SMS Marketing and Text Messaging Tips for Small Business

Allie Marini / Dec 06, 2019

With a 45% response rate, text marketing helps make sure you’ve filled every chair for the holidays! Learn how to use Vagaro’s text marketing to make sure your busiest time of year is also your most profitable!

SMS Text Marketing Best Practices: US Federal & Industry Regulation

Allie Marini / Dec 05, 2019

Before adding text messaging to your marketing strategy read this review of the US laws and regulations for text marketing. Make sure your text marketing program complies with and operates within the defined parameters of federal and industry regulations and learn how Vagaro’s automation makes it easy to get started.

How to Make Cyber Monday 2019 a Success for Small Businesses

Allie Marini / Nov 25, 2019

Here are some easy ways your beauty, fitness, or wellness small business can get some of the online action during the busiest retail weekend of the year and boost your earnings with Cyber Monday 2019 deals!

Top 10 Ways to Get More Business on Small Business Saturday 2019

Allie Marini / Nov 22, 2019

Here are the top 10 ways your beauty, fitness, or wellness small business can market smart to increase earnings during the busiest retail weekend of the year and attract more customers with Small Business Saturday 2019 sales, deals, and discounts!

8 Tips to Attract Customers for Black Friday 2019

Allie Marini / Nov 22, 2019

Here are some easy ways your beauty, fitness, or wellness small business can prepare for a spike in activity during the busiest retail weekend of the year and boost your earnings with Black Friday 2019 deals and discounts!

Cater to Your Customers with a Branded App

Allie Marini / Nov 20, 2019

One of the greatest benefits of a branded app is that it puts all your business’s most important information at the customer’s fingertips—and then opens the door to your shop on their home screen.

Website Vs. Branded App: Which Is Better for Beauty and Fitness Businesses?

Allie Marini / Nov 13, 2019

To gain new customers and retain them, your beauty or fitness business needs to be accessible from mobile devices. Here’s how Vagaro’s responsive websites and branded apps can help set you apart from the competition!

Hosting Happy Hour at Your Salon: What You Need to Know

Allie Marini / Nov 12, 2019

November 12 is designated as National Happy Hour Day 2019. Happy hours are a great way to turn a salon event idea into an easy-to-organize after-hours occasion your customers won’t… View Post

Becoming a Brand Ambassador: Everything You Need to Know

Allie Marini / Nov 12, 2019

In today’s digital landscape, social media is leading the wave of future marketing. The rise of social media puts power in the hands of individuals in a way that’s never… View Post

The Ugly Truth About Stress—And How You Can Help

Allie Marini / Nov 06, 2019

The first Wednesday in November is designated as National Stress Awareness Day. On this day, the goal is to identify stress factors in your life, and create a realistic, actionable plan to reduce or deal with these stressors. Learn how to help treat clients who are managing chronic stress with spa and wellness treatments designed with the end-goal of stress-reduction.

Seeing Red: Tips, Tricks, & Formulas for National Redhead Day

Allie Marini / Nov 05, 2019

Professional colorists know that a natural (or flamboyant!) red can be one of the most difficult colors to achieve, because of the color’s natural tendency to fade quickly. For National Redhead Day, here are tips for selecting the right red for your clients and resources to formulate the right red for every head!

In a Sales Slump? 5 Steps to Get Back to Business!

Allie Marini / Nov 05, 2019

Even the greatest business can experience a sales slump. Not to worry: there’s a light at the end of the tunnel. After all, no sales slump lasts forever. Here are some simple tips to keep your mind clear during a sales slump and prepare yourself to get back in business.

Take the Leap! – What You Need to Know About Switching to a Beauty, Fitness, or Wellness Career!

Allie Marini / Nov 04, 2019

The first Monday in November is National Job Action Day, a day set aside to recognize and empower workers who dream of having a career they love. If on Job Action Day you find yourself at a crossroads of career purpose, dreaming of a vocation where you feel empowered and inspired every day, learn how Vagaro can help you start your new career in beauty, fitness, or wellness.

15 Million Reasons to Upgrade to EMV Compliant Hardware

Allie Marini / Nov 04, 2019

According to research, there are over 15 million outdated pieces of POS equipment processing credit card transactions every day! Is your business one of the 15 million at-risk for credit card fraud? Here’s how to protect your business, your customers, and your time by making the shift to EMV chip card compliant POS hardware!

Minimize Chargebacks & “Friendly Fraud” with Vagaro!

Allie Marini / Oct 31, 2019

Learn how Vagaro’s cancellation/no-show policies, EMV chip card readers and digital automation minimizes chargebacks and creates a “paper trail” to help fight back against “friendly fraud.”

Get Featured on Vagaro to Build Brand Awareness

Allie Marini / Oct 29, 2019

In the modern world of digitally-driven marketing, it’s vital for businesses to have reliable, trustworthy branding in order to thrive and stay competitive. Here’s how getting featured on the Vagaro Marketplace can help your business grow by helping you increase your brand awareness.

Use Deposits to Nip Cancellations and No-Shows in the Bud!

Allie Marini / Oct 24, 2019

Every day, service professionals navigate the delicate balance between the client’s need for flexibility and their business’s need for security. Deposits are a way to help curtail no-shows and last-minute cancellations, secure partial payment for services booked in advance, and avoid uncomfortable client situations.

Calling All Monsters! What You Need to Know to Become a Special Effects Makeup Artist

Allie Marini / Oct 23, 2019

If you’re a makeup artist interested in branching to become a certified special effects (SFX) makeup artist, learn more about the training and requirements and how Vagaro can help you be successful in your new career.

Attract Your Ideal Clients with Get Featured

Allie Marini / Oct 22, 2019

Transform your business from ordinary to extraordinary! Getting featured on the Vagaro Marketplace helps your business strengthen its customer base, boost client retention and loyalty, and sustain profits by targeting your ideal clients.

Give Client Relationships More Depth with Form and SOAP Notes File Uploads

Allie Marini / Oct 17, 2019

Get to Know Your Customers Day is a business holiday, observed on the third Thursday of each quarter (January, April, July, and October.) Learn how Vagaro Drive’s new form and SOAP notes file upload can help you get to know your clients on a deeper level and give them the VIP treatment with every visit!

8 Reasons to Join a Chamber of Commerce

Allie Marini / Oct 16, 2019

Support Your Local Chamber of Commerce Day is observed annually on the third Wednesday in October, so it’s an opportune time to review the benefits of chamber of commerce membership and how they can amplify the effectiveness of your Vagaro marketing tools.

Love the Skin You’re In – National Aesthetician’s Day

Allie Marini / Oct 15, 2019

Did you know that your skin is the body’s largest organ? The average adult has around 8 pounds and 22 feet of skin, which acts as a waterproof insulating shield… View Post

Trick or Treat! 10 Fun Facts About Halloween

Allie Marini / Oct 15, 2019

What do you get if you divide the circumference of a Jack-o’-Lantern by its diameter? Pumpkin π! —John Evans It’s everyone’s favorite orange-and-black holiday! It’s the time of year where… View Post

Get Featured, Get Attention—Get Booked!

Allie Marini / Oct 15, 2019

Getting Featured on Vagaro is a simple step the business owner can take to promote new client discovery, build a solid online presence, and bring in more new customers. Here’s how to maximize your Get Featured listing!

5 Kicks to Set Goals and Get Out of a Rut

Allie Marini / Oct 14, 2019

The second Monday in October is designated as National Kick Butt Day—and it’s not just for fitness! Here are five ways for you to take inventory (literally and figuratively) of your business, consider your goals, and create an action plan to “kick butt!”

Candy Corn Manicure: A Step-By-Step Tutorial

Allie Marini / Oct 11, 2019

Candy corn has been around for nearly 150 years and is Halloween’s most instantly recognizable confection. In this Vagaro post, we’ll show you how to give yourself a “BOO-tiful” Halloween look with this step-by-step tutorial for a candy corn manicure!

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