I was discussing prices increases with salon owner last week and he brought up a conversation that he had with a customer who was concerned about hair cut prices. When a service provider gets asked questions with the implication that their service is too expensive, it’s hard not to get insulted for all the incredible service providers who spent years studying and practicing on perfecting their methods. What does this client think a stylist or esthetician is worth?
Profession Comparison Examples
The client has come to you to put chemicals on their head, cut their hair into enhancing styles, educate them about current fashion and trends, and keep them in the loop on scalp and hair health! So, why do we allow clients to dictate how much of a living we can make?
We always say we don’t do it for the money, and that it isn’t the only motivating factor for a career, but should this justify our complacency in accepting this lower-income status? Plumbers make an average of $52,000 a year in Canada before overtime, with a similar amount of training. An immigration and customs inspector, which requires far little training, earns $54,000 per year. The average police officer receives $51,000 and requires about a year at an academy. A brick mason earns about $47,000 per year, with minimal training.
Take Matters into Your Own Hands
Become active in your local association board and take responsibility for our industry’s growth! Actively educate your clients on the training and expertise you bring to the table and get involved in a local business groups.
Did you know that at one time dentists were also barbers and hairstylists? And look at what they have done for their profession! They have taken it to another level of expertise and customer care! Truly, why can’t we do the same in our industry? Even the manufacturers of the professional brands that YOU put in the consumers’ hands overlook the value of the stylist. Think about this: often the products you recommend cost as much as the haircut you created for that individual.
All over the world, many believe that beauty helps them get what they want and that the relationship between happiness and beauty is directly proportional. Isn’t it time for us, the people who populate the beauty industry, to take a stand and say, “I AM WORTH IT?