In today’s workplaces, web conference calls are commonplace. Whether this is a daily or quarterly event in your office, you know the pain of seeing your face on screen and thinking “Is that how I look today??”

First of all, video – particularly webcam video – distorts your features slightly, depending on the angle, quality of the camera, and lighting in the room. So, don’t worry. That’s not really how you look today.

Of course, you still want to look nice for the others in the online conference. Especially when you’re trying to make a good impression at work, appearances are important.

Luckily, there are three simple tricks to help you improve your web conference look – without piling on tons of clown makeup.


Poor lighting can do things on camera that it doesn’t do to your face in real life. If you can select your space, take your laptop somewhere that’s bright. Natural light on a sunny day is always a winner. This will reduce the amount of dreary shadows that creep under your eyes and mouth.

If you’re stuck in a dim and crowded conference room, try to sit closer to the camera so your face picks up the light of the monitor.

Eyes and Lips

The shadows and other minor distortions of webcam calls darken your eyes and mouth, so that’s where you need to focus your makeup attention. There’s no need to overdo it; a little goes a long way.

The goal is to brighten your eyes and make them “pop” as much as possible. Eye liner and mascara are essential.

Concealer is great for quick fixes under the eyes or covering pimples and wrinkles around the mouth, but remember that opposite colors on the color wheel actually cancel each other out. If you have redness or dark circles, check with your beauty specialist for the perfect correction color.


Overall, aim for color contrasts. There’s no need to go overboard. Focus on adding warm color to your cheeks to send a message that you’re happy and pleasant to work with. Choose a lipstick color that contrasts with your hair and skin. This will help your lips stand out, and it will bring attention to you when it’s your turn to talk.