If you wear Louis Vuitton, you better listen up, because there’s a new menswear artistic director in the house. His name is Virgil Abloh.
Those who follow fashion have heard of Abloh before, but just in case you haven’t, here’s some background on this inspiring visionary in fashion.
Who Is Virgil Abloh?
Virgil Abloh is a fashion designer. He is the creator of Off-White, a upscale streetwear brand that appeared at this year’s Men’s Paris Fashion Week. In fact, Abloh himself walked in the fashion show wearing his brand’s duds.
Off-White produces a variety of garments, from jeans to coats, hats to chinos, bags, boots and shirts. He’s such a respected name in fashion that Kanye West even sought out Abloh’s services. For years, he’s worked as Kanye’s creative director, pointing the rap star in the right direction for his fashion choices.
Now, though, that job may be in Abloh’s past. He’s recently accepted his biggest responsibility in the fashion world yet, serving as Louis Vuitton’s menswear artistic director.
Why Is This Significant?
The main reason this is significant is because Abloh is the first of his kind to take on this assignment. There have been no prior artistic directors of African-American descent until now.
Additionally, there has been a shakeup in the staff at Louis Vuitton. The company’s former menswear creative director, Kim Jones, left at the start of the year. That opened up the vacancy that Abloh will now accept from his new home in Paris.
With a profit of $325 billion worldwide in 2017, the Louis Vuitton brand appeal has expanded. This data comes from Bain & Company, a consulting firm.
What to Expect
Under Off-White, Abloh has produced fashion designs for years that are inspired by digital media, music, and celebrity high fashion. His background in civil engineering and architecture doesn’t come up too much in his fashion design career, but he’s excelled even with little fashion experience before making his own fashion brand.
It was no wonder then that Off-White nearly received the LVMH Young Designers Prize in 2015. In addition to his work on his own fashion label and with Kanye West, Abloh also produced clothing and other goods for IKEA, Moncler, Jimmy Choo, and Nike. In short, he’s versatile yet with a very distinctive style.
This is certainly an exciting time for the Louis Vuitton fashionhouse as well as Abloh personally. Stay tuned to future runway shows to see Abloh’s influence.
Header photo by @virgilabloh on Instagram