Sunless Tanning for National Stay Out of the Sun
Everyone wants a sun-kissed look for summertime. This is especially true around the 4th of July, a holiday known for outdoor activities. Summer is in full swing, and most get-togethers involve outdoor activities to take advantage of the weather. Think swimming, volleyball, outdoor BBQs, and working on your tan. Even though sunny weather and the outdoors go together hand-in-hand, it’s important to safeguard your skin. Summer temperatures are higher, the sun is brighter, and because of the season, the sun is directly overhead. Thus, on July 3 we recognize National Stay Out of the Sun Day. This holiday is a reminder that it’s important to take a break in the shade to safeguard your skin from the sun’s harmful UV rays.
According to American Cancer Society statistics, over 5.5 million cases of skin cancer are diagnosed annually in the US. That means 1 in 5 people are at risk of skin cancer in their lifetime! It’s estimated that 85-90% of all skin cancer diagnoses are the result of UV radiation sun damage. In fact, just one bad sunburn in a person’s lifetime more than doubles the chance of developing skin cancer! Besides the risk of skin cancer, UV overexposure has other negative effects. It can cause dehydration, weaken immune system function, increase the risk of cataracts and other eye diseases, and accelerate the skin’s natural aging process.
Get Sun-Kissed Without the Sun
You’ve probably noticed an increase in tanning salons that offer sunless options, such as airbrush or spray tanning and professional grade self-tanners. The color additive dihydroxyacetone (DHA) is the active ingredient in sunless tanners. When you apply DHA to skin, it reacts with proteins in the surface layer. As a result, the skin darkens temporarily, creating the look of tanned skin. The change in coloration lasts for 7-10 days, or until the next application. In a tanning salon, airbrushing, spraying, lotions, or mousses are the most commonly used application methods. Self-tanners, such as lotions, mousses, or other products suitable for salon, spa, or home use.
Use Memberships & Packages for Sunless Options
More and more people want that summery golden glow without the UV risk. With sunless options, your tanning salon can stay on top of consumer trends and snag new customers who may have shied away from tanning. Since sunless tanning requires upkeep, one way to boost your revenue and give customers what they need is to create sunless tanning Memberships and Packages. Memberships and Packages give your customers flexibility and savings, boost customer retention, and encourage repeat visits to your business. You can set up both Memberships and Packages to auto-renew or as a one-time purchase. The main difference between Memberships and Packages is if you want to specify the number of visits included with the purchase. For example, a sunless tanning Membership might include unlimited monthly or annual visits. In contrast, a Sunless Package might specify a 7-visit package or a 30-day package.
Get Featured & Find New Sol-Mates
Try creating a Vagaro Daily Deal for National Stay Out of the Sun Day! Summertime is ideal for a sunless tanning Daily Deal. For people who want bronzed beauty but are worried about UV damage, a Daily Deal might be exactly what they’re looking for! And, unlike other platforms for discounted services, you keep all your earnings without any hidden fees or percentages. Likewise, Vagaro’s Get Featured option is an inexpensive upgrade that increases your visibility to new clients browsing the Vagaro Marketplace. Get Featured lands your business on the first page of the Vagaro Marketplace. This means new visitors are sure to see your business. And if you’re a Vagaro Featured Business with a tempting Daily Deal—well, get ready to have more new sol-mates in your salon!
All fun, no sun! Become a Vagaro Featured Business & give some new clients the summer tan they’ve always wanted!
Header Image: @elroobs via Twenty20