What does it mean to live creatively? For stylists, personal trainers, nail artists, massage therapists, yogis, barbers, fitness professionals, makeup artists and dancers, living creatively isn’t just your passion—it’s your profession! The beauty and fitness industries offer service professionals the unique opportunity to embrace their creativity every day in their work. In your day-to-day work life, you get the chance to engage with people from all walks of life, expanding the horizons of your creativity. As you create one-of-a-kind looks and create singular fitness programs for clients, you get to use your imagination and explore new techniques. Living creatively in your profession gives you a freedom that’s unlike any other profession, and that’s something to celebrate. Here’s how to bring your creativity to the forefront every day, as well as ideas to give your business a creative edge!
Make Your Marketing Creative!
These days, service professionals are balancing not one, but two full-time jobs. The first is your profession—the second is marketing your skills in your profession! Marketing is a difficult “second job” to have, but there are ways to make your marketing both creative—and effective. With an integrated software system made specifically with the beauty and fitness professional in mind, it’s easy to make your creative marketing dreams into reality. If you can dream up a marketing campaign, Vagaro has the tools to help you launch it, promote it, and track its performance. That means that every creative campaign you create provides you valuable data that you can draw upon for your next campaign!
Get Creative in Your Service & Class Menu
Does your service and class menu reflect your creative capabilities? Does your Vagaro business listing or website photo gallery showcase your most creative work? Maybe it’s time to set aside an hour to do some updates to make sure your clients (and future clients) know that you don’t just think outside the box, but step outside it to build from your own blueprints! Or if you’re feeling creatively tapped out, maybe it’s time to consider continuing education to pick up a new skill or certification.
Bring More Creativity into Your Life (And Business!)
Here are some ideas for both beauty and fitness professionals to add a dash of creativity to your service and class menus, marketing, and more. Some ideas you may be able to implement immediately, while others may take planning and training. Creativity follows its own timeline, so allow yourself the space and time to let your creativity manifest in the way that’s right for your clientele and long-term business goals.
- Join a professional association
such as Professional Beauty Association, Associated Nail Professionals, National Association of Barbers, The National Association for Fitness
Certification, American Fitness
Professionals & Associates, National
Aesthetic Spa Network (NASNPRO), International
Association of Professional Makeup Artists, National Association of Massage Therapists,
National Association of Certified Yoga
Teachers, or other associations that will give you a network of
professionals in your industry, living and working creatively in your area.
- Learn how to do specialized,
interesting techniques such as patterned
undercuts or prism
- Let your creativity flow freely
with new nail
art techniques like marble sparkle, sugaring, tinted nails, gemstones, and
more. If you’re feeling particularly proud of your creative work, send in a photo to Nail Pro
magazine and inspire another professional by letting the world have a look
at your work!
- Perfect an
unusual asana, like the Eight Angle Pose or the Firefly Pose and then bring
it into your next workshop!
- Learn how to do special
effects makeup or cinematic makeup and see what kinds of fantasies and
monsters you can create!
- Use a resource like National Calendar Day to find
unique holidays and interpret holidays creatively for your industry, such as pizza-themed
nail art for National Pizza Day, a “Worst Wig” contest for National Big Wig
Day, or a flash sale on nutrition counseling services for National Keto Day.
- Create a themed
spin class, like speeding away from zombies or a Quidditch game on a spin bike
and invite your class to let their imagination work as hard as their calves.
your fitness center and give members fun, unique programs to turn a regular
Thursday workout into a live-action adventure!
- Use Vagaro’s forms feature to ask clients
and members what kinds of creative services, classes, and programming appeal to
them—and then in the words of Captain Jean-Luc Picard, “Make it so!”
September 14 is National Live Creative Day! Show us how your job allows you to live your creativity every day. Post to us on social media using #LiveCreativeDay or #VagaroCreatives!
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