According to National Research Federation (NFC) statistics, 40% of US consumers start their holiday shopping before Halloween – so it’s time to launch your promotions! In this post, we’ll show you how to strategize your promotions in advance, make a clear scheduling plan for deals, and maximize your marketing.
Plan and Publicize Your Deals
For the holiday season, you’ll need to start planning your holiday sales and specials in advance. For Black Friday, Small Business Saturday, and Cyber Monday promotions, campaigns (including text and graphics) should be ready for sendoff the second week in November. Here’s what you need to plan:
- When will your seasonal sales and specials begin and end?
- Which products and services will be on sale, and where will you advertise them?
- Will social media followers, email, and text subscribers get exclusive discounts?
- What extra value will you deliver to online sales and curbside pick-ups?
- Can customers combine promotions, like a text code discount with a Daily Deal?
Bright Ideas for Holiday Promotions
Run very specific promotions to make sure every available appointment is booked. For example, if your slowest day of the week is Wednesday, create a discount special that’s only valid for Wednesday appointments. Voilà! Now you’ve got fully booked Wednesdays!
Showcase the cash value of sales. Most people respond to cash values more than percentages, so when advertising sales, include the cash value of savings. For example, you’ll sell more by advertising Buy 3, Get 1 Free or You Save $20 instead of 4 Products for $40.
Bright Ideas for Daily Deal Bundles & BOGOs
Daily Deals are a great way to earn more money with bundles and BOGOs. You can run Daily Deals for products, services, or a combined product/service package that’ll attract online shoppers hungry for a deal. This is an easy way to provide added value to customers, clear products from your inventory, upsell, and make the most of your bookings. Here’s how to do it!
Bundle best-sellers with slow movers to clear inventory and reset for the new year. If you’re bundling services, bundle popular services with ones that don’t take much time, like color touch-ups with brow waxes, or manicures with hand massages.
Add a complementary product to a service, or vice versa. For customers, this feels like a luxurious freebie, and for you, it’s a secret way to upsell. For example, if a customer comes in for a haircut, send them home with a take-home conditioning treatment.
Fill scheduling gaps with specific Daily Deals. Do you have gap times to fill, or a stylist who needs more customers? Book those idle slots with a Daily Deal! Not only does this give customers a great added value – it makes sure that your books stay full. For example, include a 50% haircut promo code that’s only valid with a specific stylist.
Bright Ideas for Digital Gift Cards
Digital gift cards are 2020’s safest way to shop, and more to the point, it’s the most in-demand item holiday shoppers are looking for this season. For your business, they’re a way to earn immediate income for products and services that’ll be delivered later. For customers, they’re a safe way to shop, make online purchasing easier, are a one-size-fits-all gift, and are also a great way to treat themselves!
Flash gift e-card sales deliver value and create a sense of urgency. For example, offer $100 in gift cards for $70, but only host the sale for 24 hours.
Incentivize prebooking with gift e-card sales. For gift card sales of $50 or more, try offering an additional 10% of any service pre-booked for January.
Reward gift e-card shoppers with an extra treat. This one’s a win/win for everyone: offer an extra $20 gift card for every $100 in gift cards purchased. You get immediate cash, a customer referral, and the buyer gets a $20 treat for their next visit.
Tempt Holiday Shoppers with Deals They Can’t Resist
The key to attracting more holiday customers – whether they’re shopping online or in-store – is putting thought into the plans for your seasonal campaigns. Take the time to design holiday deals that appeal to what customers want, while delivering value and a safe shopping experience. With the right combination of planning and promotion, you’ll see a spike in your seasonal receipts and bookings that means a happier holiday season for you and your business!
From automated text and email marketing to Daily Deals, and gift cards, we’ve got you covered. You can even give discounts on gift certificates with a Daily Deal or promo code, perfect for holiday campaigns. Vagaro gives you the powerful marketing tools you need to earn more income, whether it’s the holidays or every day!