In a year that’s been defined by online shopping, how can small businesses make their Cyber Monday sales stand out in the crowd? In the previous posts in Vagaro’s three-part seasonal marketing series, you’ve learned how to build momentum with your Black Friday campaigns and how to use it to bring in more Small Business Saturday shoppers. Now we’ll show you how to bring that momentum forward for Cyber Monday — keep reading to learn how!
Staying Competitive with Online Giants
Small businesses need to adapt to the changing retail patterns to compete with big online chains – or watch their customers choose convenience over shopping local. Customers don’t just want to shop online; they expect it. So, if you’ve been waiting for the right time to launch your online store, there’s never been a better – or more important – time than now.
Cyber Monday 2020 is a Month-Long Affair
Consumer trends show that in 2020, “Cyber Monday” is more of a month-long marketing push than a specific day. That doesn’t mean that there won’t be exclusive sales and deeper discounts on Cyber Monday itself. It just means that won’t be the only day shoppers can take advantage of the savings. Because customers have spent more time shopping online than ever before, they’re savvy about what they’re looking for – and finding the best deal. Here’s how to make sure your Cyber Monday sales match up to consumer expectations!
Create automated emails to follow-up with online shoppers. For example, send a “20% off any product purchase or service booked in January 2021” coupon as a bonus for online shoppers. Customers get a reward – and you secure revenue in the new year!
Calculate shipping costs in advance. Online shoppers expect free shipping, but make sure it’s worthwhile for your business to offer it. Vagaro’s online store tools calculate shipping costs for you with FedEx, UPS, and USPS, making it easy to know your bottom line for offering free shipping.
Combine online convenience with immediate gratification. Many of your online sales will come from local customers. Give them the option of curbside pickup instead of free shipping so they can get their purchases faster. You can also add value to curbside pickup customers with freebies, coupons, or festive gift bags.
Secure January sales with gift card incentives. Small businesses often see a dip in January sales – but with gift card incentives, you can make sure you hit the ground running in 2021! For Cyber Monday sales, run a special gift card incentive offer, like $20 in gift cards for every $100 purchased. Then, make sure that the gift card is only valid for use in 2021.
Cyber Monday? Make it Cyber December! You’ve probably noticed that this year, many holiday sales have started as early as October. If you haven’t launched your holiday campaigns yet, don’t panic. Cater to last-minute shoppers with Cyber December sales leading all the way up to New Year’s Day!
How Your Small Business Can Make More Sales This Season
There’s no reason your small business should miss out on extra income this Cyber Monday. Get your digital doorbusters prepped, schedule out your marketing messages, and get ready to watch the online sales roll in – without even breaking a sweat.
You pull and pack the orders – we’ll manage your online store to make it easy. Vagaro’s online store tools and powerful marketing suite make it easy to stay on top of orders and inventory, while keeping customers informed about all your cyber sales. You don’t need to hire a crew of elves to help out when you’ve got Vagaro on your side!