You and your clients have evolved with the times—but has your marketing strategy evolved with you? Text marketing (SMS marketing) is a strong complement to your email marketing efforts that embraces the technology your clients love most to deliver your marketing messages quickly, easily, and ... View Post
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SMS Marketing and Text Messaging Tips for Small Business
When it comes to communicating, SMS text messaging is quick, easy, and built into nearly all modern mobile devices. This makes texting convenient, because most people always have their mobile phones with them. Your customers are no different—they love to text! Once they opt-in, text message ... View Post
SMS Text Marketing Best Practices: US Federal & Industry Regulation
Text Marketing (SMS text marketing) is one of the most effective additions you can add to your marketing strategy. But before getting started with text messaging, it’s important to have a quick review of the US laws and regulations applicable to text marketing, to ensure your text marketing program ... View Post
Website Vs. Branded App: Which Is Better for Beauty and Fitness Businesses?
Today’s small business needs to be mobile-accessible. Simply put, the lack of mobile entry points puts small businesses in beauty and fitness at a distinct disadvantage. To gain new customers and retain established clients, your small business needs to be accessible from a mobile device. Here are ... View Post
Minimize Chargebacks & “Friendly Fraud” with Vagaro!
Chargebacks are the term used to describe situations where a financial institution (such as a credit card company) takes back the funds from a retailer to recoup the loss on a disputed or fraudulent transaction. The resolution process for chargebacks is lengthy, complicated, and structured to ... View Post
Use Deposits to Nip Cancellations and No-Shows in the Bud!
Whether you’re working in the beauty or fitness industry, every service professional’s been there: you arrive at work and take stock of the day’s schedule. You’re fully booked, and you’re waiting for the day to start, ready to greet your first client. And you keep waiting. Maybe the phone rings, and ... View Post
All Hail the Hair Wizards for National Hair Day!
When it comes to job satisfaction, there’s one career that stands “head and shoulders” above the rest—hair! For hairdressers and barbers, the “average workday” is anything but average. These professionals report higher levels of job satisfaction because they have more personal creativity, direct ... View Post
Crafting Your Cancellation and No-Show Policy: Best Practices
Everyone in the service industry—particularly in beauty and fitness industries—has had to deal with a cancellation or no-show at some point. No-shows and last-minute cancellations are one of the most difficult situations you’ll face in your career as an independent service provider. No-shows and ... View Post
4 Ways to Schedule Like a Rock Star
COVID-19 Update For businesses affected by a COVID-19 closure or shelter in place order, maintaining and strengthening your client relationships and is more important than ever. Even if you’re not seeing clients in-person right now, it’s still important to keep your scheduling skills sharp, to ... View Post
