Trainer and gym owner Michael Piercy speaking at iconic.22

iconic.22 Session Recap: Get More Clients 

Even as a boy, personal trainer, Michael Piercy was no stranger to hustling. He instills his mindset in each of the athletes he trains at his gym, Lab Performance & Sports Science, in Fairfield, New Jersey. Piercy’s energy and vast knowledge always keep people coming…

Solving 4 Major Yoga Studio Challenges 

Starting a thriving yoga studio in such a competitive, saturated market doesn’t have to be intimidating. Read about the four most common challenges that yoga professionals face, and how one Livermore, California-based studio successfully handles them.

post-it notes with different marketing tools listed

10 Easy Gym Marketing Ideas 

Gym owners & personal trainers need an effective marketing strategy to stand out in a crowded, growing market. These 10 gym marketing tips can help them find their target audience, stand out from the competition and grow their brand.