group working out in CrossFit Box

Top Gym Franchises to Own 

Many fitness professionals, from personal trainers & powerlifting coaches to yoga instructors & martial arts teachers, dream of becoming business owners. It isn’t always their first choice, but opening a fitness franchise could be the best one for success, stability and growth.  Why is this?…

8 Steps for Managing A Multi-location Gym 

Think you’re ready to expand? Starting and running a single business takes a lot of effort, and the thought of opening a second (or third!) location might raise your resting heart rate. There are many things gym & fitness club owners must think about with…

6 Valentine’s Day Marketing Ideas 

Valentine’s Day may seem like it’s all about the tiny hearts with even tinier messages on them, but the truth is that this consumer holiday is one of the largest in the United States. Spending on Valentine’s Day could reach $26 billion in 2023. That’s…

business insurance documents with glasses and magnifying glass

What is Gym Insurance & Why Do You Need It? 

Traditional gyms and fitness centers of all sizes are just like other businesses in that they operate with risk. In fact, the risks are even more prevalent in gyms given the elevated risk of injury associated with exercise and the use of fitness equipment. This…

people working out in gym

How to Increase Gym Membership Sales 

Gym owners, personal trainers and fitness instructors are in the business of changing lives through exercise and healthier habits. In a perfect world, this should sell itself, but this is the world of business. Running a successful gym, fitness center or health club means kicking…