What’s the Difference Between Clean & Synthetic Makeup?
The beauty industry is notoriously known for its less-than-honest marketing claims. In a study conducted by the Journal of Global Fashion Marketing, researchers discovered that 82% of claims made by beauty companies are false. Today, consumers are more conscious about what they purchase, whether it’s…
All About Hybrid Makeup
When it comes to skincare & makeup, buzzwords like “clean” or natural” are often thrown around. But if you look closely at ingredient lists on products, you might notice that those “clean” & “natural” ingredients aren’t the safest for your skin. Sam Michalska, Executive Director…
What is Strobing Makeup?
Strobing is a highlighting technique that uses light shades of makeup to focus on the best features of your face, while maintaining a natural-looking effect. The technique is named after strobe lights because the idea is to illuminate your face and make it look like…
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