7 Tips to Consider When Responding to Customer Reviews
Customers aren’t shy about letting the world know what they think of your business, and their reviews matter. How much? An annual survey conducted by SEO and local citation platform, BrightLocal, found that 87% of consumers read online reviews for local businesses in 2020. Responding…
Should You Renew Your Cosmetology License During The Pandemic?
Since the first wave of pandemic closures, many stylists have reconsidered their cosmetology license. Let’s walk you through why renewing your license matters even if you’re not working in a salon, alternatives to letting your license lapse, and cosmetology careers that don’t depend on the salon as your sole source of income.
We Asked – You Answered! How to Make Self-Care a Priority in 2021
These days, self-care is on everyone’s mind. Vagaro recently ran an online poll to find out what’s important to our businesses – and their customers! When it comes to this topic, our findings might surprise you and get you curious to learn more. Let’s take a look at some of 2021’s trends, customer attitudes and expectations, and how you can incorporate self-care into your life.
Finding the Proper Equipment for Your Mobile Gym
Depending on what you’re going to train your clients in, there’s a variety of tools and essentials you’ll need to provide a great experience. As a mobile business, you’ll need to ensure you’re fully equipped for any occasion. Outside of the training equipment, you’ll need to consider location (for outdoor materials), transportation, and personal items to make sure you cover all your bases. Get your shopping list ready and let’s begin!
Vagaro Spotlight: Women-Owned Businesses
The beauty and fitness industries have always been a place where women have found empowerment and the ability to be their own boss. 2020 has challenged these small business owners, but we are confident in their ability to overcome. To get the story, we went straight to the source: you! Here’s what five women-owned businesses had to say about navigating business ownership during a pandemic.
What Every Salon Owner Needs to Know About Insurance for House Calls
Like any other industry, salons need to make sure their businesses are protected against claims with the right kind of insurance. Even with a loyal customer base and a staff of stylists committed to professional service following all the rules – it’s life, and accidents can happen. An accident shouldn’t cost you your livelihood, and when you’re working outside of the salon, your risk increases because of variables you can’t control. If your state allows you to work in an open-air salon, mobile salon, or to make salon house calls – here’s what you need to know about protecting your business!
How to Build Client Trust In a COVID-19 World
Since the beginning of the pandemic, beauty professionals and their customers have learned to adapt swiftly in an ever-changing world. It’s transformed not just how beauty businesses operate, but how customers engage with those businesses. Despite new safety measures, many salons and spas are discovering that the greatest obstacle they face is customer anxiety. Once you’ve adapted your workflow for the COVID world – how do you build customer trust?
Behind the Scenes of Your Offsite Salon – Tips for Owners
Making salon house calls sounds simple, but there’s a lot of work that goes on behind the scenes for the business owner. Keeping house calls and offsite services profitable depends on a combination of business expertise and scheduling savvy. Here’s our list of tips of how to make it happen!
Thinking About TikTok or Instagram Reels for Your Business? Read This First!
Two of the hottest social media platforms right now are TikTok and its newly released competitor, Instagram Reels. Let’s look at what these platforms are, who uses them, how they stack up, and how they can attract new customers to your business!
How to Provide a Great Salon Experience While Working Offsite
After securing permits and licensing to provide salon house calls and mobile services, it’s time to design the salon experience for offsite clients. How will you make your house call clients feel pampered outside of the salon setting? Follow these steps and check out these resources to create a relaxing at-home experience for your clients!