The beauty and fitness industries have always been a place where women have found empowerment and the ability to be their own boss. 2020 has challenged these small business owners, but we are confident in their ability to overcome. To get the story, we went straight to the source: you! Here’s what five women-owned businesses had to say about navigating business ownership during a pandemic.
September 21 is recognized as World Gratitude Day. As we become more self-aware as a society, we’re gaining a better appreciation for mental health and how it contributes to a healthy lifestyle. Practicing acts of gratitude is a simple and effective way to enhance one’s quality of life. We all experience daily stress and anxiety to some extent and the pandemic hasn’t made it any easier, so finding moments to show gratitude is crucial. This year, be mindful of how you and your family can celebrate healthier living. Here are three ways you can start practicing gratitude to improve your well-being today.
National Dance Day 2020, observed on the third Saturday in September, encourages Americans of every age and ability to incorporate dance into their lives. The physical, mental, and social health benefits of dancing are well-documented. Here are a few of the greatest health benefits of dance, and some easy ways to get you movin’ and groovin’ this year!
National Online Learning Day, observed on September 15, honors America’s online learning communities – which is especially important in 2020! This national day originated to celebrate the accessibility, personalization, and convenience of online learning. This year, COVID-19 has prompted many schools – to take the classroom online, expanding the horizon of possibility. Here’s how beauty and fitness professionals can go online to renew, expand, and keep their skill set up to date.
Staying motivated during the extended social distancing of COVID-19 is challenging, and your customers can always use a little extra encouragement. This is especially true when it comes to working out! While both you and your clients’ daily and weekly routines may be thrown out of sync, reestablishing the goals and activities they enjoy can help restore their motivation levels. Let’s explore some ways you can help your customers feel a renewed sense of purpose on National Encouragement Day!
Like any other industry, salons need to make sure their businesses are protected against claims with the right kind of insurance. Even with a loyal customer base and a staff of stylists committed to professional service following all the rules – it’s life, and accidents can happen. An accident shouldn’t cost you your livelihood, and when you’re working outside of the salon, your risk increases because of variables you can’t control. If your state allows you to work in an open-air salon, mobile salon, or to make salon house calls – here’s what you need to know about protecting your business!
Since the beginning of the pandemic, beauty professionals and their customers have learned to adapt swiftly in an ever-changing world. It’s transformed not just how beauty businesses operate, but how customers engage with those businesses. Despite new safety measures, many salons and spas are discovering that the greatest obstacle they face is customer anxiety. Once you’ve adapted your workflow for the COVID world – how do you build customer trust?
Making salon house calls sounds simple, but there’s a lot of work that goes on behind the scenes for the business owner. Keeping house calls and offsite services profitable depends on a combination of business expertise and scheduling savvy. Here’s our list of tips of how to make it happen!
Marketing sounds simple: give your customers what they want – easy, right? For most small business owners, figuring this out is an ongoing challenge. Luckily, social media helps demystify what customers want by giving you a direct window into their online habits. Let’s explore how to use TikTok and Instagram Reels to attract a quality audience that makes a positive impact on your business!