Marketing sounds simple: give your customers what they want – easy, right? For most small business owners, figuring this out is an ongoing challenge. Luckily, social media helps demystify what customers want by giving you a direct window into their online habits. Let’s explore how to use TikTok and Instagram Reels to attract a quality audience that makes a positive impact on your business!
Are you ready for your business to catch the attention of a wider audience? Using TikTok and Instagram Reels can be a good place to start, but you may be unfamiliar with these platforms. No worries, we’re here to help! Getting started with TikTok and Instagram Reels isn’t as difficult as you might think. We’ll show you how to create an eye-catching profile and share insider tips to capture your client’s interest!
Two of the hottest social media platforms right now are TikTok and its newly released competitor, Instagram Reels. Let’s look at what these platforms are, who uses them, how they stack up, and how they can attract new customers to your business!
Just over 100 years ago, the Spanish Flu event of 1918-1920 was the deadliest pandemic ever recorded in history. The pandemic affected over 25% of the US population, with more documented deaths worldwide than in World War I. People covered their faces, wearing masks to slow transmission of the disease. State and local governments banned public gatherings, and enacted social distancing measures by shutting down spaces like churches, schools, and movie theatres. Many close-contact businesses, such as barbershops, even moved their services outside to reduce the spread of infection.
In this personal interview, we’re talking to hair stylist Jessica LaSalle, a studio suite owner in Loveland, CO. She shares how Vagaro’s COVID-Clean features helps streamline the check-in and checkout processes, and offers a safer way of doing business during the COVID-19 pandemic.
In this personal interview, we’re talking to Michelle Shoemaker, owner of Waxologie LLC in Raleigh NC. She shares how Vagaro’s COVID-19 Ready features played a central role in establishing protocols and practices to keep her clients safe when reopening her business after ten weeks of closure due to the COVID-19 pandemic.
After securing permits and licensing to provide salon house calls and mobile services, it’s time to design the salon experience for offsite clients. How will you make your house call clients feel pampered outside of the salon setting? Follow these steps and check out these resources to create a relaxing at-home experience for your clients!
If you are licensed in a state where the cosmetology and barbering state board allows mobile salons and concierge services like house calls, you may be ready to add offsites to your service menu. After all—customers live in a world where everything from take-out and groceries to a ride to the airport can be delivered to their home with just a few clicks! But now that you’ve decided to go mobile, what are you going to offer your clients? For your mobile salon to take off, you’ll need a dedicated business plan. Luckily for you, we’ve gathered everything you need to tackle in a few handy checklists!
For professionals in states that have recently phased salon and barbering services into the official reopening, there are many new regulations and guidelines to navigate. For many stylists, there’s a question of whether they can – or even want to – go back into the salon. Providing concierge services (house calls and offsite services) is a way that stylists can provide a convenient option to customers and get back to business. If you’re thinking about adding house calls to your list of services, here’s everything you’ll need to consider!
