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                    [post_content] => So, you run a beauty, fitness or wellness business, or are about to start one. Congrats! Now that you’ve chosen to follow your dream and chart your own course, you’ll need the right partner to help you navigate it. We’re talking about booking & business management software. 

We're here to help. If you are looking for the right software and app in the beauty, fitness and wellness industries, we have all the research you need Below. 

 

Industry-Specific Features

Salon's online store products Different business types have unique needs and the software you choose should have features that reflect yours. What could these look like?  Well... 
  • Salons and barber shops need intuitive appointment scheduling and online booking systems that are mobile friendly and save them from no-shows. They can also significantly drive their revenue with an online store for the hair, skin, beard, nail and beauty products they sell. 
  • Selling customizable memberships provides an obvious revenue boost for gyms, while the convenience of automated billing makes them a breeze to manage.  Also, Built-in live stream capability gives fitness instructors the added freedom to stream any class they book. 
  • No matter how steady their hand or spotless their shop, tattoo studios need client liability waivers. They also need client intake and payment forms. Customizable form templates make all three easy to create. Appointment notes with detailed information on a tattoo’s design, cost and how long it will take to complete, are also pretty handy. 
  • Speaking of notes, healthcare-related businesses, from medical spas to chiropractors and acupuncturists, need to keep SOAP (subjective, objective, assessment and plan) notes to track a patient’s progress. These contain sensitive personal and medical information; does the software you’re considering meet the all-around requirements for HIPAA compliance? Do they even offer even offer a SOAP note feature at all?
There are near endless examples, obviously. You know what it is that you need. The winning software should be one that ticks all necessary boxes. 

An All-in-One Solution

  COVID-19 waiver form This is exactly what it sounds like—all the tools you need, all in one place. An intuitive calendar that covers weekly schedules, appointments, time off & resource management for multiple service providers are only the beginning.  Beyond that, you’ll want: 
  • Automated payment processing that is affordable and provides a seamless experience for you and your customers.
  • Clients to be able to book services at every major touchpoint, from your website and social media pages to their mobile devices. In fact, an app that enables mobile booking should be a must-have. 
  • An automatic notification system that sends text & email reminders and push notifications. These prevent customer no-call/no-shows and keep service providers up to date on changes. (Know what else prevents client no-shows? Being able to charge no-show fees!)
  • A way to track inventory, handle payroll, commission & rent collection, and run reports on all of it. 
  • A way to keep detailed client notes & client histories 
  • Forms for any number of things, including intake, customer feedback & surveys, and liability waivers. 
  • A full suite of marketing tools, synchronized with your social media accounts, at your disposal. These include, but aren’t limited to, email & text marketing, and daily deals 
This is not an exhaustive list. We mean what we say when we say, “all-in-one.”   

CustomizationVagaro's webpage builder

From your logo down to your commission structure and shipping rates, you’ll want a software that lets you customize every aspect of your business. This means one that offers: 
  • The freedom to create and sell unique memberships, packages, classes and products relevant to your business, which helps it stand out from competitors. 
  • Gift certificates, gift cards, membership cards and a club/member check-in app branded with your business’s logo. 
  • A personalized branded app that makes customer interaction with your business seamless and memorable. 
  • A responsive, branded website-builder and customized logo design. 
You’re the boss. Run things your way. 

Fully Integrated

Something important to consider: To have an all-in-one solution with industry-specific features, your software of choice must work seamlessly with other common programs and software.  You’ll want integrations that help untangle the logistical and financial sides. We’re talking about tracking transactions, accounting, and payroll & tax filing. Vagaro partners with Intuit/Quickbooks, Xero, and Gusto, respectively, for these functions.  Vagaro offers many integrations that can help drive bookings to your businessAdditionally, enabling clients to book appointments directly from your social media channels and on reviewing platforms isn’t only convenient for them, it means more business for you. Vagaro, for example, enables booking integration with Instagram, Facebook, Apple Maps and Yelp.  

 

Pay Only For What You Need. Get What You Pay For.

This one is short and simple. You shouldn’t be forced to pay for things your business doesn’t need.   Vagaro has over a hundred features included in its software, but favors an a la carte approach with many of our add-on features. This lets you choose which add-ons you need or see yourself using the most at a price that’s reasonable for your business, which saves significant money when compared to our competitors. We’re talking about saving over $100 per month for the same (or fewer) features in some cases, and nearly $1,400 per year in others  Yeah...  At this point, you’ve probably thought about all the features your business needs. Why should you pay for an entire package (at a rigid, high price) when you only need a few things? Can’t think of an answer? Neither can we.   
So, there it is. This could be the starting point in your search for scheduling and business management software—or it could be the end point. Are we biased? Maybe a little bit. We’d confidently pick ourselves over any competitor out there. But check us out for yourself...  And reach out when you’re ready.  [post_title] => Vagaro Alternatives - Here's Why You Can't Find Any [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => open [post_password] => [post_name] => vagaro-alternatives [to_ping] => [pinged] => [post_modified] => 2022-06-17 10:01:38 [post_modified_gmt] => 2022-06-17 17:01:38 [post_content_filtered] => [post_parent] => 0 [guid] => https://blog.vagaro.com/?post_type=btb_post&p=13379 [menu_order] => 0 [post_type] => btb_post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [1] => WP_Post Object ( [ID] => 12448 [post_author] => 25 [post_date] => 2022-04-13 13:20:06 [post_date_gmt] => 2022-04-13 20:20:06 [post_content] =>

Overview

Entrepreneurship requires ambition, strategy, and way more administrative skills than you might imagine when first starting out. Luckily, in today’s world, technology can help alleviate that burden. Adam Nijem was searching for that perfect software platform when he transitioned from working as a personal trainer at various gyms to starting his very own business—Star Method Boxing, in 2017. Nijem expected growing pains as he continued to expand his client base, but he didn’t expect that a software could make the tedious tasks of running a business even more time consuming and inefficient. So, he set out on a mission to find a platform that truly put small businesses first, thus making his process more efficient, preserving his revenue, and increasing the number of clients served.

Challenges

Too many customers can seem like a good problem to have, but not when it means the founder and sole employee of a new facility can’t juggle all the tedious tasks required to run a business on their own. Nijem found that many of his clients worked varying hours, thus making scheduling & coordinating sessions a big chunk of his day. In fact, he found himself on the phone for the same amount of time that he actually spent training. So, he turned to one of Vagaro’s competitors, Mindbody, for help. Unfortunately, using the platform itself was a challenge. Nijem said his experience with the software was far from user friendly. “Even if you’d been using it for years, you probably still wouldn’t be good at using it,” he stated. Once he began hiring employees of his own, he had to spend too much time teaching them how to navigate the platform, once again stunting his professional efficiency. Then came COVID-19.   Clients began canceling appointments left and right. Nijem was understanding of their cancellations, and he expected the same flexibility from his business management platform of choice. He quickly learned that wasn’t going to be the case. From the inability to temporarily pause individual functions or features, to drastic price increases, the lack of COVID-friendly options, and a general sense of feeling unsupported as a small business owner in an unprecedented global crisis, Nijem reached out to their customer support in hopes of a resolution. He recalls their reply: “Just because you stopped watching Netflix doesn’t mean they’re not going to charge you anymore. If you just want to cancel, you can.” The lack of support mixed with Nijem and his trainers being overwhelmed while using the software meant he needed to look for a different solution. “[They] give you a lot of information that doesn’t even matter and you get very lost in their software. All I can remember is being very confused using their software and I’m like, I don’t need to be paying this high price for this company that doesn’t even want to work with me coming out of COVID. Like, even the government was working with small businesses.”

Approach

Through plenty of research on alternative options, Nijem’s main inquiry to sales reps was, “How do you deal with and accommodate clients when something like COVID comes up?” With this being a main concern, he ultimately decided to make the switch to Vagaro. “Vagaro definitely wants to help their businesses succeed and grow. I wasn’t getting that feeling from the other [software] I was working with.” Nijem credited the decision to learning about Vagaro’s flexibility during COVID, such as temporarily offering free service to users. He also considered the process Vagaro used when restrictions began to lift, which was to resume charging clients only once their respective states and counties began allowing businesses to reopen. Additionally, he appreciated the platform’s relative ease of use, house call options, and the ability to temporarily pause certain features when not in use.

Conclusion

“Vagaro is supporting me in a way that I was never supported by any other software company before,” said Nijem. Trainers love that they never miss an appointment like they sometimes used to with the previous software due to a laggy app. “Our trainers who have used both softwares find it much easier and they never miss a session now, which is great.” The text, email, and push notification reminders all contribute to a reliable system appreciated by both trainers and clients. Additionally, clients are now able to easily book house call sessions, something they couldn’t do conveniently with the previous platform. This was pivotal for Star Method Boxing, especially during the peak of COVID lockdowns when the facility converted to a fully functional business on wheels to accommodate safety measures. His overall process is more efficient, his employees are satisfied and confident navigating the software, and his clients are happy that the 10-step booking process is down to a simple three. They can now book more sessions more often with ease. Nijem says he’s confident he made the right decision, “I feel like I’m a part of the Vagaro family.” [post_title] => How Vagaro Supported A Fitness Entrepreneur Through COVID [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => open [post_password] => [post_name] => how-vagaro-supported-a-fitness-entrepreneur-through-covid [to_ping] => [pinged] => [post_modified] => 2022-06-16 14:40:28 [post_modified_gmt] => 2022-06-16 21:40:28 [post_content_filtered] => [post_parent] => 0 [guid] => https://blog.vagaro.com/?post_type=btb_post&p=12448 [menu_order] => 0 [post_type] => btb_post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [2] => WP_Post Object ( [ID] => 12188 [post_author] => 16 [post_date] => 2022-04-05 12:35:14 [post_date_gmt] => 2022-04-05 19:35:14 [post_content] => Vagaro is excited to announce our first annual Iconic Conference in 2022! This promises to be a transformative experience for entrepreneurs and business professionals alike in the beauty, wellness & fitness industries.   Gold medalist, best-selling author, and fitness icon, Venus Williams will be the special guest speaker, along with Tabatha Coffey, hairstylist, salon owner & television personality.   iconic.22 will be a fantastic opportunity for professionals to get inspired and gain knowledge about our feature-rich, solution-based scheduling & business management software. You’ll also get the chance to hear the success stories of other entrepreneurs, peers & thought leaders in your industry.   This will be a two-day event held on September 25—26 in San Francisco, California, at the premiere venue, Bespoke.  [video src="https://assets.website-files.com/62191632e35973c2c7fbce0a/622007fb0d9990464c25be9a_IconicPromo_9x16-transcode.mp4" /]

Event highlights include: 

  • Breakout Sessions – Gain insight from special guest speakers like Venus Williams & Tabatha Coffey. Learn strategies on how to elevate your business to the next level of success.
  • Wellness Classes – Start each day with complimentary wellness classes (yoga) to help increase your focus & productivity.
  • Expert Meet & Greet – Have specific questions about Vagaro? Meet and learn from our Vagaro Specialists to answer all your questions. 
  • Entertainment – Attend Vagaro’s white attire party & award ceremony celebrating Vagaro Users on Sunday, September 25.
iconic.22 is a can’t-miss event. Designed to inspire, educate & celebrate, the two-day experience will leave independent professionals equipped to take their business to the next level. To participate, register now and reserve your space for this memorable event.   [post_title] => Vagaro Iconic Conference 2022 [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => open [post_password] => [post_name] => vagaro-iconic-conference-2022 [to_ping] => [pinged] => [post_modified] => 2022-04-05 15:49:41 [post_modified_gmt] => 2022-04-05 22:49:41 [post_content_filtered] => [post_parent] => 0 [guid] => https://blog.vagaro.com/?post_type=btb_post&p=12188 [menu_order] => 0 [post_type] => btb_post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [3] => WP_Post Object ( [ID] => 12077 [post_author] => 14 [post_date] => 2022-03-30 16:07:53 [post_date_gmt] => 2022-03-30 23:07:53 [post_content] => What do you think it takes to start a wellness/beauty business in 2022?  Tons of cash? A team of successful influencers? Committing to 20-hour days?  Actually, no.  What it really takes to start a wellness/beauty business in 2022 is:
  1. A clear vision and plan. 
  2. A willingness to learn and make mistakes. 
  3. Insight coupled with consistent action. 
With the beauty industry expected to grow at a 3.12% CAGR and the wellness market estimated to reach 6 trillion dollars by 2025, entrepreneurs are getting serious about these markets.  Not to mention brands like Kylie Cosmetics and Fenty Beauty, which are generating billions of dollars in net worth for Kylie Jenner and Rihanna thanks to wellness and beauty products. If you’re serious about starting your own wellness/beauty business in 2022, you don’t want to miss this article.  In today’s article, we’re walking you through how to launch your own wellness/beauty business in seven easy steps.  Ready? Let’s take a look.

7 Steps to start a wellness or beauty business in 2022

  1. Outline your business idea
  2. Conduct market research
  3. Choose a business entity and establish your business
  4. Write a business plan
  5. Develop your products and services
  6. Hire the right people
  7. Make your first sales
Here’s how to start a wellness or beauty business in 2022:

1. Outline your business idea 

Every great business starts with a great idea. So, grab a Google Doc or note-taking tool and brain dump all of your best ideas on the page.  To help you flesh out ideas, consider your top priorities and business goals.  For instance, why do you want to start a beauty or wellness business? What do you hope to accomplish by starting one, and how do you envision getting there?  Dig deep here. Do you want to create passive income so you can retire by age 50 and move to Greece with your family? Is there a giant problem you’ve been itching to solve in the industry? Jot down all of your biggest dreams and goals in this step.  infographic about home-based beauty business ideas (Image Source) After finalizing your idea, consider your mission and end goal — and work your way back from there. In other words, set short-term goals to help you reach your long-term goal.

2. Conduct market research 

In step two, conduct market research to inform your business plan.  Here’s how: Identify your target market  Who needs your business most and why? Identify your target market and create buyer personas to understand your ideal customer in a profound way. Identify what sets you apart from the competition  Analyze your top competitors and discover what sets you apart. Then, create a value statement highlighting what makes your business special and how you best serve your ideal customer. Take this one step further by pre-writing CTAs and hooks you can embed in your marketing copy.  Identify gaps in the market  What’s missing in the market, and how can you fill that gap? In this section, identify ways you can solve problems better than anyone else.  Need a hint? The wellness and beauty markets are currently in need of products that are clean and free of chemicals, both in the products themselves and in packaging materials.  Due to a recent awareness about the toxic chemicals found in perfumes, skincare, makeup, and other products, consumers are getting serious about the need for clean products on the market.

3. Choose a business entity and establish your business 

In step three, empower yourself by researching various types of business entities, such as corporations, LLCs, and sole proprietorships. Then, meet with a registered agent to discuss the best structure and establish your new business.  infographic about how to choose the right business entity (Image Source) Different business structures vary in tax structure, liability, and ownership. For example, an LLC owner cannot be held personally liable for losses or debts, whereas with a sole proprietorship the proprietor would maintain that liability. A registered agent may advise you that the LLC structure offers many advantages for new business owners and help you get the process started. Not only is establishing your business required by law, but it can also help protect your assets.

4. Write a business plan 

Have you ever wanted a business manual you could follow to help you launch your business? Then you’re in luck because you’re about to create one.  Here’s how to write your business plan: Choose a business framework  What framework will guide your business? A dropshipping business model? Wholesale? Direct to consumer? Customer-facing? Get the nitty-gritty details in order
  • Create a budget and outline your financials, upfront costs, and monthly costs 
  • Finalize your business costs and determine if you need funding 
  • Conduct marketing research and finalize your marketing plan 
  • Create a pricing structure 
  • Document your target market and paste your buyer personas 
  • Document your long-term and short-term goals 
  • Establish metrics to help you reach your goals 
  • Breakdown your chosen business framework 
  • Identify possible pitfalls/challenges and solutions for each 
  • Paste your competitor analysis 
Create a brand guide 
  • Identify language you’d like to use/avoid in your copy 
  • List your copywriting and content writing how-tos
  • Establish your brand colors, logo, aesthetics, website, and brand elements 
Create a tools and partners guide What software tools and equipment will you need to launch and run your business? Are you looking for a Work OS, like Stack's Spatial Browser, to manage daily operations? Are you on the hunt for the best website builder on the market? infographic about the top 8 types of software every business needs (Image Source) And what about specific services and partners you’ll need?  Are reliable courier services a major priority for you? What other kinds of services and partners will you need to ensure client satisfaction? Create an operations guide
  • Outline your projected daily, weekly, monthly, quarterly, and annual operations
  • Create a workflow for each process you listed 

5. Develop your products and services 

Since beauty and wellness businesses are over-saturated, it’s important to develop products and services that are unique, cater to an unserved market, and solve a specific problem.: Here’s what Justin Grossbard from Compare Forex Brokers has to say about solving problems for consumers: "I’m driven to find and solve business problems. This is what has driven me to start all my businesses. I see a problem and look for ways this can help others."  In other words, developing products and services that provide solutions to your target market’s problems is pivotal to making it in the beauty and wellness markets. So, if your target market has been begging for an eye cream that gets rid of fine lines, then give them the best anti-aging eye cream they can get their hands on. If they can’t find a foundation that matches their skin tone, make it a priority to be the first foundation line with every shade under the sun.  It’s also important to choose products and services you’d enjoy selling — so you have a business you’re excited to build. If it’s not a match for your customers and you, it might not be worth investing your time in.

6. Hire the right people 

In this step, make a list of the job roles your business will need to thrive.  For instance, you might need:
  • Virtual assistants
  • A quality analysis team
  • A shipping team
  • A customer service team 
  • A marketing and sales team
To make hiring and training easier for you, consider outsourcing HR management to a PEO company. This way, you won’t need to hire a dedicated HR team since you’ll have HR professionals managing training, hiring, benefits packages, payments, and career development.  Here are some other benefits of hiring a PEO company: infographic about Professional Employer Organization (PEO) facts (Image Source)

7. Make your first sales 

In the final step, refer to your business plan to finalize your marketing and sales plan.We recommend creating a go-to market/launch plan and an ongoing marketing plan in line with your research and buyer personas. One of the simplest launch plans you can implement is using a landing page software to create a page to use as a single-page funnel. To help you make the most of your launch, consider hosting focus groups, testing your launch approaches, and honing in on your audience’s buying habits before going live. Your ongoing marketing plan will be more robust and might include a combination of content marketing, email marketing, social media marketing, and paid ads. As you continue your marketing efforts, be sure to also create a marketing analytics plan. This will give you a clear process to help you continually assess your marketing strategy, identify trends and patterns, and make data-driven marketing decisions going forward. And lastly, don’t forget to collect zero party data ethically and legally. Zero party data is information prospects share with you, such as their personal data, contact information, or payment details. With different regulations in place depending on the country, it’s important to respect the laws for each one to avoid legal trouble. 

Conclusion 

Congratulations, you’ve officially learned how to start your own wellness/beauty business in 2022.  Now it’s time to implement your plans and launch your new business. Need to look through the steps again? Here’s a summary of what we covered today: 
  • 1. Outline your business idea 
  • 2. Conduct market research 
  • 3. Choose a business entity and establish your business
  • 4. Write a business plan 
  • 5. Develop your products and services 
  • 6. Hire the right people 
  • 7. Make your first sales 
And that’s it.  Are you looking forward to launching your new business soon? Leave a comment below letting us know how it goes.  Are you looking for cloud-based scheduling software for your new business? Then you’ll love Vagaro. Try our software for free today Author Bio: Shane Barker Shane BarkerShane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is also the co-founder and CEO of Content Solutions, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.   [post_title] => How to Start a Wellness/Beauty Business in 2022 [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => open [post_password] => [post_name] => how-to-start-wellness-beauty-business [to_ping] => [pinged] => [post_modified] => 2022-06-17 09:44:20 [post_modified_gmt] => 2022-06-17 16:44:20 [post_content_filtered] => [post_parent] => 0 [guid] => https://blog.vagaro.com/?post_type=btb_post&p=12077 [menu_order] => 0 [post_type] => btb_post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [4] => WP_Post Object ( [ID] => 11906 [post_author] => 16 [post_date] => 2022-03-25 15:54:12 [post_date_gmt] => 2022-03-25 22:54:12 [post_content] => In the 1980s, the American fitness industry saw an explosion in popularity as aerobics quickly became the trend of the decade. Fitness influencers like Richard Simmons and Jane Fonda led the way with fun & exciting workout routines. Big muscle-action hero, Arnold Schwarzenegger also played a huge part in shaping the idea of what it looked like to be physically fit. Thus, the image of fitness became synonymous with muscular & thin body types, and a new culture of fitness took form. Today however, fitness is being redefined. The idea of having a hard body has been replaced with body-positive thinking. Influencer, Fierce Fitness Ty is helping promote self-love & positivity through his hip hop infused aerobic dance classes. He is breaking from the norm, and teaching fitness his way by welcoming all fitness levels no matter your size, gender, or age. In fact, Fitness Ty and one of his students’, Ms. Stephanie were recently featured on Access Hollywood, and talked about the importance of loving yourself and following your passion. https://www.instagram.com/tv/CWoJuBRD9QL/?utm_source=ig_web_copy_link I spoke with Ty about what inspired him to start his fitness journey and how he’s gained success. Here’s what he had to say. Q: What inspired you to develop your brand, “Fierce Fitness Ty”? A: About 8 years ago I weighed almost 280 pounds, although at the time I was working as backup dancer for RuPaul’s Drag Race show. I wanted to get into better shape, so I took a Zumba class, and I nearly died after the first five minutes! (lol). Zumba is fun but I love hip hop & R&B, so I decided to create my own routines and I taught them to myself in my garage and called it “Fierce Fitness”. And within six months, I lost 60 pounds. That’s when I knew I had to share this with the world, so I started recording my routines and posting them on social media. Q: How have you built such a successful customer and fan base? A: In my studio, in my class there is no judgement. I say come in as you are, this your space to be happy and to be fierce. People love that. Also, my moves are simple, so it’s up to you to choose your intensity level whether its low, medium, or high. Ms. Stephanie for example, who is 73 years old, modifies the moves to fit her. And that’s what I mean by there is no judgement in my class. Do what works for you. I also post my videos online after every single class, and I ask my students to do the same. Q: What motivates you? A: The smiles in the room. I promise you, I’m truly in love with what I do. When I come to class, and see someone having a bad day, and I’m able to put a smile on their face, that keeps me going.

“People assume that I’m motivating the room, but it’s my students that are motivating me just by showing up.”

Q: How do you generate new ideas? A: I make up all my routines, so if it’s hot on the radio, we are going to dance to it in my class (lol). But more than anything, I prefer music from the early 2000s, so I tend to choose music from that era. Q: What is your greatest fear? And how do you manage it? A: My greatest fear is not being accepted for who I am. I’m working on overcoming that right now because being a big boy in fitness is not easy. Being a black man in fitness is not easy. Being a black gay male in fitness is not easy. I get a lot of criticism on TikTok for example, but I get shown a lot of love too. 

Being a black man in fitness is not easy. Being a black gay male in fitness is not easy. I get a lot of criticism.”

Q: What entrepreneurial tricks or tips have you discovered that keep you focused & productive? A: My trick is I go hard five days a week. Monday through Friday, I wake up at 5:30am and start creating content, and I end my day at 7:30pm. And after 7:30, I stop answering and responding to all emails & comments. I’ve learned to stick to this schedule for my mental health. Q: Is there one final piece of advice you would like to give? A: Yes. Show up for yourself daily. When you show up for you, you become better for your customers. Also, stay positive and never give up on your dreams. By expressing himself through his unique talent and art form, Fierce Fitness Ty is inspiring and captivating people from all walks of life to love and be their most fierce selves. [post_title] => Fitness For All: Shapes, Ethnicities & Ages [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => open [post_password] => [post_name] => fitness-for-all-shapes-ethnicities-ages [to_ping] => [pinged] => [post_modified] => 2022-06-17 09:45:25 [post_modified_gmt] => 2022-06-17 16:45:25 [post_content_filtered] => [post_parent] => 0 [guid] => https://blog.vagaro.com/?post_type=btb_post&p=11906 [menu_order] => 0 [post_type] => btb_post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [5] => WP_Post Object ( [ID] => 10863 [post_author] => 16 [post_date] => 2022-02-11 16:17:19 [post_date_gmt] => 2022-02-12 00:17:19 [post_content] =>

Inflation is when you pay fifteen dollars for the ten-dollar haircut you used to get for five dollars when you had hair.”

—Sam Ewing 

While this quote is humorous, it also bares a serious undertone as it relates to the current economic climate we are all facing, particularly small businesses. But what exactly is inflation, and how can small business owners keep up with its effects? 

What Is/Causes Inflation? 

This video provides a quick answer to what inflation is, but let’s dive in a little deeper. Inflation, as defined by Investopedia is, “a decrease in the purchasing power of money, reflected in a general increase in the prices of goods and services in an economy.”  Essentially, supply shortages = price increases.  In 2021, the US economy was severely affected by supply shortages due to the Covid pandemic. Unexpected financial expenditures such as: federal stimulus payments, vaccine rollouts and the re-opening of the economy directly impacted revenue. As a result, small business owners may be wondering how to keep up with inflation in order to maintain their business and keep customers happy. 

How Inflation Impacts Small Businesses 

Inflation affects every business differently. And depending on what industry your business serves; pressures of inflation can be felt at various times. A salon owner for example may be impacted immediately due to supply & demand. The pandemic slowed down distribution of goods, therefore hair products and tools were not readily available—which ultimately delays business revenue.  To address this challenge, there are strategies entrepreneurs can take to tackle inflation.  

Strategies to Manage Inflation

As stated above, inflation can have a unique effect on every business. Here are three strategies small businesses (specifically salon owners) can use to manage the influence of inflation.

1. Replace Your Price Model

  • Adopting a new price model is advantageous because it’s less intimidating than raised prices. It also allows business owners to attract more customers using methods like tiered pricing or product bundles. 
  • Research and identify what makes your business different from competitors. This will help your organization stand out and get recognized for its individual service offerings. 

2. Invest in Technology

  • Automated technology is a great way to save money. Because of inflation, some companies are forced to let go of staff in order to recoup costs. Having a reliable software with automated features can help fill in the gaps. 

3. Communicate with Your Clients

  • As changes are being implemented, keep your clients informed. Being caught off guard with new prices can be awkward for both business owners and clients. To circumvent this, send out communications to customers via marketing or email tools and avoid any possible misunderstandings. 
The economy can be unpredictable; businesses should stay prepared for unexpected financial events. Host meetings with your finance team on a regular basis to discuss what strategies work best for your business, and invest in tech that will keep your business growing and your customers happy.  [post_title] => Strategies for Businesses to Keep Up With Inflation [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => open [post_password] => [post_name] => strategies-for-businesses-to-keep-up-with-inflation [to_ping] => [pinged] => [post_modified] => 2022-02-11 17:07:36 [post_modified_gmt] => 2022-02-12 01:07:36 [post_content_filtered] => [post_parent] => 0 [guid] => https://blog.vagaro.com/?post_type=btb_post&p=10863 [menu_order] => 0 [post_type] => btb_post [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [post_count] => 6 [current_post] => -1 [in_the_loop] => [post] => WP_Post Object ( [ID] => 13379 [post_author] => 17 [post_date] => 2022-06-01 14:21:18 [post_date_gmt] => 2022-06-01 21:21:18 [post_content] => So, you run a beauty, fitness or wellness business, or are about to start one. Congrats! Now that you’ve chosen to follow your dream and chart your own course, you’ll need the right partner to help you navigate it. We’re talking about booking & business management software.  We're here to help. If you are looking for the right software and app in the beauty, fitness and wellness industries, we have all the research you need Below.   

Industry-Specific Features

Salon's online store products Different business types have unique needs and the software you choose should have features that reflect yours. What could these look like?  Well... 
  • Salons and barber shops need intuitive appointment scheduling and online booking systems that are mobile friendly and save them from no-shows. They can also significantly drive their revenue with an online store for the hair, skin, beard, nail and beauty products they sell. 
  • Selling customizable memberships provides an obvious revenue boost for gyms, while the convenience of automated billing makes them a breeze to manage.  Also, Built-in live stream capability gives fitness instructors the added freedom to stream any class they book. 
  • No matter how steady their hand or spotless their shop, tattoo studios need client liability waivers. They also need client intake and payment forms. Customizable form templates make all three easy to create. Appointment notes with detailed information on a tattoo’s design, cost and how long it will take to complete, are also pretty handy. 
  • Speaking of notes, healthcare-related businesses, from medical spas to chiropractors and acupuncturists, need to keep SOAP (subjective, objective, assessment and plan) notes to track a patient’s progress. These contain sensitive personal and medical information; does the software you’re considering meet the all-around requirements for HIPAA compliance? Do they even offer even offer a SOAP note feature at all?
There are near endless examples, obviously. You know what it is that you need. The winning software should be one that ticks all necessary boxes. 

An All-in-One Solution

  COVID-19 waiver form This is exactly what it sounds like—all the tools you need, all in one place. An intuitive calendar that covers weekly schedules, appointments, time off & resource management for multiple service providers are only the beginning.  Beyond that, you’ll want: 
  • Automated payment processing that is affordable and provides a seamless experience for you and your customers.
  • Clients to be able to book services at every major touchpoint, from your website and social media pages to their mobile devices. In fact, an app that enables mobile booking should be a must-have. 
  • An automatic notification system that sends text & email reminders and push notifications. These prevent customer no-call/no-shows and keep service providers up to date on changes. (Know what else prevents client no-shows? Being able to charge no-show fees!)
  • A way to track inventory, handle payroll, commission & rent collection, and run reports on all of it. 
  • A way to keep detailed client notes & client histories 
  • Forms for any number of things, including intake, customer feedback & surveys, and liability waivers. 
  • A full suite of marketing tools, synchronized with your social media accounts, at your disposal. These include, but aren’t limited to, email & text marketing, and daily deals 
This is not an exhaustive list. We mean what we say when we say, “all-in-one.”   

CustomizationVagaro's webpage builder

From your logo down to your commission structure and shipping rates, you’ll want a software that lets you customize every aspect of your business. This means one that offers: 
  • The freedom to create and sell unique memberships, packages, classes and products relevant to your business, which helps it stand out from competitors. 
  • Gift certificates, gift cards, membership cards and a club/member check-in app branded with your business’s logo. 
  • A personalized branded app that makes customer interaction with your business seamless and memorable. 
  • A responsive, branded website-builder and customized logo design. 
You’re the boss. Run things your way. 

Fully Integrated

Something important to consider: To have an all-in-one solution with industry-specific features, your software of choice must work seamlessly with other common programs and software.  You’ll want integrations that help untangle the logistical and financial sides. We’re talking about tracking transactions, accounting, and payroll & tax filing. Vagaro partners with Intuit/Quickbooks, Xero, and Gusto, respectively, for these functions.  Vagaro offers many integrations that can help drive bookings to your businessAdditionally, enabling clients to book appointments directly from your social media channels and on reviewing platforms isn’t only convenient for them, it means more business for you. Vagaro, for example, enables booking integration with Instagram, Facebook, Apple Maps and Yelp.  

 

Pay Only For What You Need. Get What You Pay For.

This one is short and simple. You shouldn’t be forced to pay for things your business doesn’t need.   Vagaro has over a hundred features included in its software, but favors an a la carte approach with many of our add-on features. This lets you choose which add-ons you need or see yourself using the most at a price that’s reasonable for your business, which saves significant money when compared to our competitors. We’re talking about saving over $100 per month for the same (or fewer) features in some cases, and nearly $1,400 per year in others  Yeah...  At this point, you’ve probably thought about all the features your business needs. Why should you pay for an entire package (at a rigid, high price) when you only need a few things? Can’t think of an answer? Neither can we.   
So, there it is. This could be the starting point in your search for scheduling and business management software—or it could be the end point. Are we biased? Maybe a little bit. We’d confidently pick ourselves over any competitor out there. But check us out for yourself...  And reach out when you’re ready.  [post_title] => Vagaro Alternatives - Here's Why You Can't Find Any [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => open [post_password] => [post_name] => vagaro-alternatives [to_ping] => [pinged] => [post_modified] => 2022-06-17 10:01:38 [post_modified_gmt] => 2022-06-17 17:01:38 [post_content_filtered] => [post_parent] => 0 [guid] => https://blog.vagaro.com/?post_type=btb_post&p=13379 [menu_order] => 0 [post_type] => btb_post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [comment_count] => 0 [current_comment] => -1 [found_posts] => 20 [max_num_pages] => 4 [max_num_comment_pages] => 0 [is_single] => [is_preview] => [is_page] => [is_archive] => 1 [is_date] => [is_year] => [is_month] => [is_day] => [is_time] => [is_author] => [is_category] => [is_tag] => [is_tax] => 1 [is_search] => [is_feed] => [is_comment_feed] => [is_trackback] => [is_home] => [is_privacy_policy] => [is_404] => [is_embed] => [is_paged] => [is_admin] => [is_attachment] => [is_singular] => [is_robots] => [is_favicon] => [is_posts_page] => [is_post_type_archive] => 1 [query_vars_hash:WP_Query:private] => a10034b3093bf54312ea80d4ef16758f [query_vars_changed:WP_Query:private] => [thumbnails_cached] => [stopwords:WP_Query:private] => [compat_fields:WP_Query:private] => Array ( [0] => query_vars_hash [1] => query_vars_changed ) [compat_methods:WP_Query:private] => Array ( [0] => init_query_flags [1] => parse_tax_query ) )

Wellness

Vagaro Iconic Conference 2022 

Vagaro is excited to announce our first annual Iconic Conference in 2022! This promises to be a transformative experience for entrepreneurs and business professionals alike in the beauty, wellness & fitness industries.   Gold medalist, best-selling author, and fitness icon, Venus Williams will be the special guest…

Fitness For All: Shapes, Ethnicities & Ages 

In the 1980s, the American fitness industry saw an explosion in popularity as aerobics quickly became the trend of the decade. Fitness influencers like Richard Simmons and Jane Fonda led the way with fun & exciting workout routines. Big muscle-action hero, Arnold Schwarzenegger also played…

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About Vagaro

Vagaro is a cloud-based scheduling software commonly used by beauty, fitness, and wellness businesses to manage booking, credit card payments and processing, marketing, payroll, inventory management, reporting, and much more.

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