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Building your business requires the right tools. As every business is designed to generate revenue, it’s imperative to understand which tools help you do that. After all, you’re sharing your talents and passions with the world and want to get paid for it. Seems simple, right? 

On the surface, accepting payments seems straightforward: People pay you in exchange for your work. But it can get complicated when thinking about different compliance measures, how to protect your business from certain liabilities and how much you want to pay to accept different forms of payment. 

Cash is (almost) out. More and more Americans are not carrying cash, instead opting for safer, more convenient and contactless payment options. The most popular form of payment is, of course, the credit card. But, accepting credit cards at your business isn’t as easy as swiping plastic. You’ll need point of sale (POS) hardware that is PCI (Payment Card Industry) and EMV compliant. You’ll also need a business bank account and credit card processing

If you’re in the beauty, fitness or wellness industry, you know that your clients are the backbone of your business. Increasing the number of appointments on your calendar builds a bigger client base. Booking apps that function as a merchant service provider can help you quickly gain access to credit card processing. Keep reading to learn more about what you need to set your business up for success and to understand which company is best to provide merchant services for your business. 

What Are Credit Card Processing Fees? 

Simply put, card processing fees are fees charged to businesses by credit card companies per transaction so merchants can accept credit card payments. These fees vary based on the type of card transaction, which credit card is being used, and if there are any merchant service fees. This fee covers interchange fees, assessment fees and payment processor fees. 

Do Credit Card Processing Fees Change? 

These fees can change depending on how the accepted payment is input. If a card is manually keyed, or typed in, the fee is generally higher than if the card was tapped, dipped or swiped. Cards that are keyed in have a higher chance of resulting in a fraudulent charge, so credit card processing fees are higher to compensate for the riskier transaction. 

What is a Merchant Service Provider? 

Merchant service providers are similar to credit card processors, in that they both charge a fee to accept a credit card payment with every card transaction. However, a merchant service provider can provide invaluable assistance if you’re struggling with hardware or have any questions about certain transactions. Typically, these providers will offer lower rates for credit card processing. They can also assist in meeting compliance measures. Merchant services can also give you access to your own merchant account

Why Do I Need a Merchant Service Provider? 

Having a merchant service provider is essential in gaining access to a merchant account. If you’re a new or fairly small business, you may struggle to get a merchant account without a merchant service provider. 

A merchant account is a bank account for a business, allowing it to accept debit and credit card payments. These providers can also supply businesses with point of sale (POS) hardware, which enables the merchant to accept various payment methods, including contactless payments and online transactions so the merchant can partake in e-commerce, a potentially huge form of passive income. 

Credit Card Processing Fee Comparison Chart 

The following chart compares eight booking app credit card processing fees, the cost of a card reader, whether they have 24/7 support and if they offer next-day payouts: 

 

Company

Fee

Card Reader Cost

24/7 Live Customer Support

Next- Day Payout

Booker

2.75%

n/a

No

Varies

Fresha

2.19% +.20

n/a

No

Varies

Mindbody

2.75%

n/a

No

Varies

Rosy

2.55% + .10

$430

No

Varies

Schedulicity

2.5% + .15

n/a

No

Yes

StyleSeat

3%

n/a

No

Yes

Square

2.5% + .10

$49

No

Yes

Vagaro

2.2% +.19

FREE

Yes

Within 24–48 hours

 

Get Vagaro Merchant Services Today 

Adding Vagaro Merchant Services (VMS) doesn’t just allow you to accept credit card payments—it opens up new income opportunities for your business. By adding VMS to your Vagaro subscription, you can take appointment deposits, sell memberships, packages or products on your online store, keep cards on file for recurring payments, automate rent & fees, offer contactless checkout and more! Sign up for VMS today to see how business is that much better with the right tools. 

 

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According to Harvard Business Review, consumer loyalty isn’t earned strictly through excellent customer service. Clients are more likely to return to a spa if answers to their questions are easily accessible.  If a customer has to navigate through six pages to secure a booking with you, chances are they're not going to want to repeat that process in the future. People are more likely to frequent a business that makes booking services as easy as possible. How can you make booking a service with your salon simple for your clients?

When determining what makes booking easy for a client, think about what they need to make an informed decision. After all, you want clients to select the correct service to avoid disappointment. Utilize these four key pieces of information you need to include on your website so clients can book with you.

All About the Service

As professionals, it can sometimes be hard to remember that not everyone understands industry lingo. Most people know what a facial is, but they may not know the difference between a chemical peel and microdermabrasion.

When listing services, break them down as much as you possibly can. Include images here! While you should do your best to describe the service in words, a photo is useful in helping a client see what they’re signing up for. It’s also a great way to show off your portfolio.

Where Are You?

Your clients can’t come to see you if they don’t know where your salon is located! Aside from listing your business’s address, share photos of your storefront. This will help make your spa more recognizable to new clients so they don’t get lost or confused while finding you. Along with your location, you must share your business hours. This way, clients know when they can book with you and if your operating hours work for them.

If you want to expand the time you're available for services, you may consider offering virtual consultations or check-ins between visits. To boost your sales and automate your income, you may consider offering tutorials or consultations digitally.

Can They Cancel?

Be upfront about your cancellation policy. Do you require a 72-hour cancellation notice? Make that crystal clear to clients. Is there a cancellation fee associated with appointments? Communicate this to potential clients, so they aren’t surprised if they get charged after canceling. If you’re not upfront, you risk surprising someone with a fee, which will upset them and deter them from returning to your spa. Learn more about setting cancellation or no-show fees, and perhaps consider requiring a deposit for services to reduce these.   

How Can They Book?

Do you have online booking on your salon’s website? If not, you risk complicating the booking process for clients. When customers can book an appointment at any time of day, you get the chance to fill your calendar even while you're off the clock. Then, customers will be more likely to return because your booking process is so simple and straightforward.

Include Forms to Get to Know Your Clients

Knowing it costs more to acquire a new client than to keep an existing one should encourage you to prioritize client retention. One way to do this is through personalized services, which start with Forms. Forms help gather info before and after an appointment to help you better tailor your services to clients.

Before an appointment, send a consultation form to learn about your client and what they're looking for before they even walk through your door. After the appointment, send a form for them to review the service and provide feedback while thanking them for their business and providing any post-appointment hair care instructions.

Vagaro Makes Booking Easy

Clients want simplicity. They don't want to jump through hoops just to book a service. Incorporate these ideas into your daily operations to help improve the customer booking experience. You don't need to spend tons of time designing a website or coding a booking app. Vagaro has you covered.

As an all-in-one spa software solution, everything from scheduling appointments to managing payroll is taken care of with Vagaro. The best part? Vagaro lets you choose add-on features to help customize the software to fit your spa's unique needs. No matter the size of your spa, there is a perfect digital assistant combination for you. You choose which features you want and only pay for what you use.

With Vagaro, improving client booking is simple. Quickly send forms to customers before or after an appointment. Take advantage of your Vagaro landing page to display all the info clients need to book with you. This page is also customizable, so you can integrate your aesthetic and truly make it a reflection of your brand.

It's time to work smarter, not harder. Start your FREE 30-day trial to discover how business is that much better with Vagaro!

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Yoga’s global popularity continues to grow, creating opportunities for passionate yogis who want to go into business for themselves. However, running a profitable studio in such a saturated market can be far more difficult than transitioning from Triangle to Warrior II.  

Tarik Celebi and Mena Niakian, owners of GLO Yoga in Livermore, CA, know these challenges well. GLO opened in October of 2021, a time when many people were eager to resume normal routines, but many others were still apprehensive about returning to in-studio yoga classes due to COVID-19. GLO rose to the challenge and built a safe & thriving studio in just a year.  

“It’s all about innovating this ancient art and offering things that will take your studio to another level,” said Celebi.  

Below, we’ll cover the four most common challenges that yoga studios face when trying to stand out, and some of the ways GLO addresses them.  

Owners of GLO Yoga in Livermore CA  

  1. Creating & Maintaining Consistent Cashflow

Yoga studios often struggle because they aren’t run like many other businesses. However, there are ways to embrace your better business sense without sacrificing the inherent values of this discipline.  

Let's start by talking about drop-ins. They are always welcome—those words are probably emblazoned on your studio’s front door—but you don’t want to get stuck in a kind of drop-in Samsara. So, how do you convert those short-term clients into loyal members and create recurring income for your business?  

By increasing your drop-in rates. Your stomach just turned a bit, didn’t it? Don’t worry, the goal is to set drop-in rates just high enough to make your memberships and class packages seem like a better deal.  

Packages and recurring memberships should provide value, flexibility and accountability for clients. The more of them you sell, the better.  

GLO’s membership tiers and pricing structure illustrate how to upsell clients by creating value. Here are three examples:  

  • A single drop-in class at GLO is $29.99  
  • GLO’s two-week unlimited special, offered to first-time visitors, is $49.99  
  • GLO’s renewable Start Membership, renewed monthly at $89.99, is for four classes per month  

The math is clear. GLO’s packages—sold in bunches of 5, 10, 15 & 20—are also priced so that clients get more value if they commit long term. This is the model to follow.  

Billing for multiple membership & package types gets tricky without the right software. We suggest one with an autopay feature that can accommodate any billing cycle. All you should have to do is teach and let the income roll in. Namaste!  

 

2. Attracting New Clients

Female yoga practitioners leaving GLO Yoga in Livermore, CAYoga studios rely heavily on word-of-mouth (WoM) marketing to attract new clients. However, the modern yoga studio cannot survive by the holy WoM alone. Here are 5 other commonsense ways you can market your studio:  

  

Rack Up Those Reviews  

Customer reviews play a huge part in how consumers choose. Every business covets those four- and five-star reviews, including yoga studios. Ask your students to do this on your website, social media pages and review sites, like Yelp. Remember—your responses matter, so here are 7 handy tips for responding to client reviews 

  

Smart Introductory Offers  

Offering trials at reduced rates for new members is a great idea, but they should be well thought out. Something like a seven- or ten-day trial may sound reasonable, but how many classes will a new student attend in that period? The average first-time yogi tends to struggle through their first few. A 30-day offer gives them the time to adjust and build their skill and gives them the opportunity to try out different classes.  

  

Offer Greater Class Variety  

You and your instructors may specialize in certain yoga forms, but by offering a variety of classes, you’ll attract a wider array of students. For example, what yoga variations are best for older individuals, or those recovering from injuries?  

In addition to traditional Vinyasa and hot Pilates classes, GLO consistently offers several restorative options as well. These include Hot Fusion-to-Meditation and Vinyasa Flow-into-Restorative yoga classes. These are great for people who are beginning their yoga journeys, or who may not otherwise be blessed with the greatest range of mobility. Everyone is different, and if you want the biggest chunk of change, then you need to appeal to a wider audience.  

  

Run Special Events  

Hosting fun, creative events is a fantastic way to keep long-time members interested and attract new clients. They also help foster a sense of community among your clientele.  

GLO’s Flights & Flows event is one of these. It's a nighttime Sculpt yoga class set to 90’s Hip-Hop classics, followed by wine flights poured by a professional sommelier. The event is free to GLO members, and $39 for non-members. The inaugural Flights & Flows was such a hit that GLO now offers it regularly. Who knew yoga could be such a great wine pairing!  
  
Hint: Have a list of the year’s upcoming events at the sign-up desk and on your website so potential members have a visual of the value you’re offering.  

  

Partner With Local Businesses  

We covered the concept of comarketing in a previous article. Comarketing is basically a mutually beneficial partnership/referral program between two or more local businesses.   

Flights and Flows is a prime example of co-marketing. GLO partners with a different local winery each time. These wineries advertise the event to their patrons. After the event, clients on GLO’s mailing list are given a discount code to use on the winery’s website.   

This results in signups for GLO, and sales for the wineries they partner with. GLO’s Witch’s Brew event follows a similar formula, swapping local wineries with local craft beer breweries and adding a Halloween theme.  

An (alcohol-free) example is GLO’s 60-minute Rock Your Vinyasa Flow offsite event. For this, GLO partnered with a local outlet mall. Attendees were given the chance to win prizes, including a $120 gift card, or two weeks of unlimited classes.   

What should your promotions be? Just be creative and start making connections. There are more local businesses than you may realize who are willing to collaborate with you.  

  

  3. Retaining Clients

Returning yoga students taking classClient retention is a particular challenge for yoga studios. According to the Yoga Business Summit, most yoga studios will lose 50% of clients after their first class and retain only 20–25% of them by month’s end.  

The good news is that yoga businesses can significantly boost client engagement and retention through common-sense strategies. Many of the things we’ve already mentioned will keep your client’s interest piqued. Here are two others:  

Add Member Perks  

What will entice a perpetual drop-in to become a regular member, or a client to upgrade their membership level? Perks, of course! Depending on the membership in question, consider the following:  

  • Free guest passes  
  • Discounts on workshops  
  • Merchandise discounts (like mats & yoga blocks)  
  • Free members-only monthly events (as mentioned above)  

  

Use Email & Text Marketing  

Nearly everything we’ve talked about involves adding value and a unique experience for your clients. But how do you make sure they know about every new deal, event, perk, studio upgrade and class?   

Through email & text marketing. These methods keep clients engaged, show your appreciation and help you build a relationship with them over time.  

It doesn’t take a guru to deploy timely, effective emailtext campaigns, nor is it expensive. Simply acquire the right email & text marketing tools, like those that Vagaro provides:  

“I love Vagaro’s marketing features,” Niakian said. “We’re always sending things out, like our newsletters, or info about promotions and events.”  

Use email for lengthier messages, such as:  

  • Announcements for special events  
  • Monthly newsletters  
  • Helpful content, like what to expect from your first yoga class  
  • A quick Happy Birthday wish! 

Use text for shorter, more urgent things, including:  

  • Flash promotions & discounts  
  • General class reminders  
  • Follow-up messages to first timers  

 

4. Standing Out from the Competition

women practicing yoga under UV lightsWe saved the biggest challenge on this list for last. In addition to the competition’s studios, yoga classes are also offered at certain fitness centers, gyms and meditation centers.  

Yoga studios need differentiators and unique selling points that set them apart from everyone else.  

What's GLO Yoga’s differentiator? Hint: It’s all in the name.  

GLO uses in-wall UV-C (ultraviolet light) filtration, which is known to neutralize harmful microorganisms. UV-C light has long been used to fight viruses, bacteria & mold, and even utilized to sanitize surgical tools. Ultraviolet light helps provide a clean & safe environment, which was an especially strong selling point in the wake of the COVID-19 pandemic.  

“We wanted to open a yoga studio that would allow people to come back in and practice safely indoors,” Niakian said.  

GLO also uses infrared heating panels to heat their studio during hot yoga classes. Infrared heating is said to heat rooms more evenly. It emits dry heat that is said to increase mobility and flexibility in clients and detox their bodies during class.  

Infrared heating panels are also said to be energy-efficient and eco-friendly, not to mention cost-effective.  

These features they’ve implemented show that GLO cares about client health and safety. Their lighting and heating elements also combine to offer the signature glow that GLO Yoga is known for, which has been a highly effective marketing tool.  

“When you create a new experience for people, it makes them rethink what they’re used to, and think more about what you’re offering,” Celebi said.  

  

-----  

Starting a thriving yoga studio in a saturated market doesn’t have to be intimidating. Finding a feature or niche that sets you apart is step one. Follow that with a diverse offering of classes priced for long-term value. Combine this with business sense, promotional flare and a sound email & text marketing strategy, and you have all you need.  

Vagaro’s Yoga Studio Software has given over 1,000 yoga businesses the tools they need. It also assists with many other aspects of studio management, from inventory & payment processing to staff management. We are proud of the many roles we play in growing the yoga community. For information on how we can help build and grow yours, check us out here!  

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Social media is a free marketing tool that is a great way to engage existing and potential clients. However, social media marketing is an art and if you aren’t well-versed in all things social media, it can be difficult to know what to post on which platform.

While some content can be shared on multiple platforms, tailoring your content to a specific social media channel is a good practice.

[code_snippet id=14]

Facebook Post Ideas for Spas

  • Tell stories and ask questions
On Facebook, you can share longer written posts compared to other social media platforms. Just because you can write long posts does not mean you’ll see increased engagement. For your audience to read a longer post, you’ll need to immediately catch their attention. That being said, since you do have a bit more room to work with, Facebook is a great place to share stories. Stories build connections. Sharing different stories with your audience can help them feel that they know who you are outside of your business. On your Facebook page, you can share why you decided to open a spa or feature one of your employee's stories. Limit your post to a couple of paragraphs and include an eye-catching image. At the end of your story, pose a question for your audience to answer. Give them something to share with you! When you receive responses, reply to foster the relationship between you and your clients.
  • Behind-the-scenes
Facebook offers the ability to post text, photos & videos in one post! One way to do this is by posting behind-the-scenes content, sharing what goes on at your spa that clients may not see. Consider making a gratitude post. Thank your employees for their hard work and showcase what they do when no one’s looking. These shorter posts could show employees on the job, choosing essential oils, prepping their massage tables or choosing products to use. Frame your posts as an insider's look into the day-to-day operations of your spa so clients see how much care & effort goes into their services.

Instagram Post Ideas for Spas

  • Go Live!
Live stream and interact with your followers on Instagram Live! Your audience can chat with you while you broadcast. Respond to what people are saying or pose questions to increase engagement. Instagram Live is great for interviews, AMAs (ask me anything), Q&As and live tutorials. Of course, these aren’t the only things you can do on Instagram Live. Showcase your creativity and build connections with your audience through authentic and spur-of-the-moment interactions.
  • Post infographics
Infographics are pictures that contain informative content and usually include a mix of text and graphics. On Instagram, you can make a carousel of photos with multiple images in one post that are all related to the overarching theme. For example, you could post a carousel of infographics for “5 Ways to Hydrate Your Skin.” The first image would be the title of the carousel. The five subsequent images would be graphics that each provide a unique tip for how someone could hydrate their skin. The final image in the carousel would encourage the viewer to visit your website and potentially get clients to book an appointment! Your followers will appreciate posts that are engaging and informational.
  • Repost user-generated content
Once you build a following on Instagram, encourage your clients to take before & after pictures and tag your spa in their posts. Then, repost their content to your account. This is a great way to shout out & show appreciation for the clients you worked hard to acquire. Posts showcasing your clients can also increase your client retention rate.

TikTok Post Ideas for Spas

  • Day in the Life
A Day in the Life TikTok takes your clients through a typical day of working at your spa. Choose one of your employees to feature and have them document their day, before, during & after work. Your clients will appreciate your authenticity and openness. In these TikToks, share what makes working at your spa fun and what sets you apart from other spas. This way, potential customers will get to know your business and will want to book with you.
  • Participate in trending challenges
Hop on a TikTok trend! Get creative and tailor the trend to your spa. Use hashtags to increase exposure and reach a wider audience. If your TikTok is unique & compelling, you might find your video going viral! Imagine how many new clients that could attract to your spa.

Twitter Post Ideas for Spas

  • Threads & Tips
Twitter is a platform of brevity. Although you’re confined to 280 characters per Tweet, you can still share your knowledge by creating threads. Start with a Tweet that will get people's attention. For example, you could post something like, “Lots of my clients tell me they want to stop picking their acne. As a former pimple popper and current esthetician, I totally get it. Here are some ways to deal with pesky acne. A🧵👇🏼” Then, reply to your Tweet multiple times. In each Tweet, provide one tip to deal with acne. Twitter is a great place to get information. If you establish why you’re an authority on a particular subject, you’ll see an increase in engagement. Don’t forget to use hashtags to increase your reach!
  • GIFS & Memes
With such limited space for text, many Twitter users opt to use GIFS and popular memes to communicate information. GIFs are great for reactions and emphasis. If you have a good sense of humor, memes are an excellent way of interacting with your followers. Use memes to convey information in a visually engaging way. Familiarize yourself with which memes are currently popular or relevant. You can use websites to generate memes quickly that are unique to your niche and that are funny, creative & engaging.

YouTube Post Ideas for Spas

  • Longer tutorials
When people want to learn how to do something visually, they often turn to YouTube for the answer. As an industry professional, you’re an excellent source of information. Take your knowledge to YouTube to create tutorials to teach people a new skill. Once you create a video, you can share the link with your clients. If the video is public, people can also find your video through a search. If you're unsure where to start, think about a question you often hear in your line of work. Then, create a video answering that question through a step-by-step process. For example, you might decide to answer the question, “How do I make my own exfoliator?” In your video, tell your audience what you will be teaching them. Then, show yourself going through the process, narrating your steps and pausing to provide extra tips if necessary. Remember, the people watching your videos aren’t necessarily professionals. If applicable, it’s helpful to make a common mistake and demonstrate how to correct it. Be thorough and provide as much information and instruction as possible. You can also send your videos to clients after an appointment if there is any at-home, post-appointment care they should perform. This builds the relationship between you and your client and increases the likelihood they’ll return as they trust that you are an expert with their best interest in mind.
  • Commentary on industry trends
Do you see Internet trends that you disagree with? Do you have any ideas about what people should be doing instead? Are there popular myths that you can disprove? Share your thoughts in a commentary video! YouTube is a great place to share your thoughts and ideas. Commentary videos are a popular category on YouTube, with YouTubers commenting on everything from video games to books to social media trends and more! Be sure to establish why you’re commenting on the topic, what authority you have & acknowledge any potential opposing views. Practice before filming! Script out what you’d like to say so you feel confident in front of the camera.

Using Social Media Platforms Effectively

Now that you have some new spa social media marketing ideas, you’re ready to start posting! Get creative & stay authentic. While it’s important to post consistently on social media pages, avoid posting too frequently, as this could deter people from following you. Create a social media calendar to plan when you to post to prevent oversaturating your followers’ timelines with your content. At the end of every social media post, include a call-to-action that encourages followers to book an appointment at your spa. With Vagaro, you can include a booking widget on social media platforms like Instagram or Facebook so customers can book directly from your page! If you want more tips & tricks for how to make engaging and effective posts for these platforms, download our guide to creating great social media posts for these five platforms. Looking to take your spa marketing to the next level? Vagaro has easy-to-use marketing tools to help you get found, get booked & get paid! Try Vagaro today and see how seamless running your business can be.
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[post_title] => Social Media Ideas for Spas [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => open [post_password] => [post_name] => social-media-ideas-for-spas [to_ping] => [pinged] => [post_modified] => 2022-09-22 16:58:44 [post_modified_gmt] => 2022-09-22 23:58:44 [post_content_filtered] => [post_parent] => 0 [guid] => https://blog.vagaro.com/?post_type=btb_post&p=15773 [menu_order] => 0 [post_type] => btb_post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [4] => WP_Post Object ( [ID] => 15523 [post_author] => 29 [post_date] => 2022-09-08 10:17:23 [post_date_gmt] => 2022-09-08 17:17:23 [post_content] => Over the next five years, the already thriving wellness industry is expected to grow further. As it expands, more and more people will become wellness professionals, which could quickly oversaturate local wellness markets. Despite an increasingly competitive marketplace, those who decide to establish a wellness business can reap great rewards if they employ the proper game plan.  To have a thriving wellness business, you need to have clients. Once you acquire a new client, you must work hard to retain their business. But how can you attract clients to your spa, massage clinic or other wellness establishment? Building a strong client base is the cornerstone of any prosperous business.  In this article, we’re going to look at four ways to attract potential clients to your wellness business. By the end of this article, you'll understand the importance of each point and how a little investment will benefit your business in the long run. 

1. Invest time in marketing 

Marketing is your best friend when it comes to promoting your business and acquiring new clients. This includes social media, text & email marketing, your website, customer reviews & much more. It's easy to think you can make a few social posts, design a pretty website & call it a day. But marketing is a long-term, ever-evolving plan that adapts as you discover what is effective versus what can be improved.  At first, it can be intimidating to think about developing a marketing strategy. However, with some time and consideration, you’ll be able to create a thoughtful, timely & actionable plan to help increase your business’s visibility.  Establish an active online presence. This includes posting relevant content consistently on social media, having a Google Business Profile with updated hours and maintaining an effective website with online booking capabilities.  If you’re interested in learning about what it takes to develop a successful marketing plan, download our 7-step guide that also offers some pointers on best practices and which tools you need to get started.   

2. Provide high-quality service  

Aside from having a well-conceptualized marketing plan, you must also continually deliver top-notch services. As a wellness professional, you're already good at what you do. However, with growing competition, you need to think of creative ways to stand out from competitors. Start by prioritizing the client's experience.  Consider offering unique services like small workshops to teach clients how to make skincare products at home. After a massage, you can show clients how to massage their faces to relieve tension throughout the day. Even little things can enhance the customer's experience and compel them to return. Small actions that add up include offering a client some water or playing relaxing background music of their choice.  Want to make a client feel secure & special? Take notes after appointments to track client preferences which can help you offer more personalized services tailored to a client's needs. This builds rapport and trust between you & the client, increasing retention.  With stellar service, your happy clients will tell their friends or post about your business online. Don't be afraid to ask for reviews from clients! Positive reviews will attract clients to your business. 

3. Keep your space clean & welcoming 

Cleanliness is essential in any industry, but especially for a wellness business. Your space must always be organized and polished. With this, avoid making your space overly clinical or cold, as this could be off-putting and less welcoming. Strive to create a clean, well-lighted place that will make any client feel at home. Here are some design tips to keep in mind while decorating your space. 
  • Colors invoke emotions, so do your research and choose a color scheme carefully 
  • Harsh lights are unwelcoming. See what lighting you have and how to adjust it to meet your needs. 
  • Plants can create a natural, lighter vibe 
  • Your reception area is the first thing clients will see. Create an entrance that would make you feel relaxed & at ease. 

4. Attend local events 

Community events are a great way to network, meet fellow industry professionals and spread the word about your wellness business. Whether you attend a wellness-specific community event or a more generalized community-building event, there are plenty of opportunities to boost your business's visibility.  If you are at an event where you can offer something free, like a quick 5-minute massage or instructions to create a simple DIY exfoliator kit, be sure to have business cards to hand out with your logo and basic contact information. Local events allow you to connect with potential clients who are close to your business and could quickly become loyal customers. 

Get Vagaro to Find Potential Clients 

After reading this article, you now know four different ways to get more clients to your wellness business. Some of our suggestions, like finding community events or providing high-quality services, depend on you. Not sure where to start with social media or building your marketing strategy? Vagaro has you covered.  We have a guide to social media essentials that review best practices for five social media platforms. We also take you through seven steps to conceptualize a marketing plan that you can realistically execute. Along with our guides, Vagaro also helps make running your business as seamless as possible. With a customizable webpage, an easy-to-use booking system & tools like email & text marketing, Vagaro can help you execute any marketing plan you can dream up. Best of all, our free Marketplace helps potential clients find you!  Do what you love & let Vagaro do the rest. Start your free trial with Vagaro today and unlock the potential of your wellness business.  [post_title] => 4 Ways to Attract Clients to Your Wellness Business [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => open [post_password] => [post_name] => 4-ways-to-attract-clients-to-your-wellness-business [to_ping] => [pinged] => [post_modified] => 2022-09-08 10:17:23 [post_modified_gmt] => 2022-09-08 17:17:23 [post_content_filtered] => [post_parent] => 0 [guid] => https://blog.vagaro.com/?post_type=btb_post&p=15523 [menu_order] => 0 [post_type] => btb_post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [5] => WP_Post Object ( [ID] => 15504 [post_author] => 29 [post_date] => 2022-09-07 12:01:00 [post_date_gmt] => 2022-09-07 19:01:00 [post_content] => Marketing is essential to the growth of any business. As the wellness industry continues to grow, more people will begin to enter the industry. With that comes more competition. Excellent marketing allows you to stand out from your competitors and attract new clients to your spa or wellness business. But if you don’t have experience in marketing, getting started can seem intimidating. However, a simple, yet effective marketing plan doesn’t require extensive training in the field.  As a spa or wellness center owner, you already work hard to get clients to purchase your services and products. By definition, marketing is “the action of promoting and selling products or services...including advertising.” Now, it’s time to take your wellness business to the next level with 11 spa marketing ideas you can implement to engage existing clients and find new ones.    

1. Set up your Google Business Profile 

Let’s do a quick experiment. Google “spas near me.” Does your spa show up? If not, you need to sign up for a Google Business Profile. This free profile increases your visibility on searches for local businesses. With a Google Business Profile, you’ll be able to respond to online reviews and attract potential clients looking to support wellness businesses in their area.   

2. Have an informative & appealing website 

Whether a client finds your spa through a Google search, a social media ad or a friend’s recommendation, they’ll most likely end up on your website. Potential clients will judge a business’s credibility based on its website’s appearance. If your website lacks essential information like your location, hours & contact information, or it lacks visual finesse, you’re losing out on new customers.  You don’t need to be a coding expert to have a visually appealing website. Build your own website with tools like Squarespace or Wix. With a Vagaro account, you can customize our webpage builder to fit your spa’s aesthetic. The add-on takes care of the basics of an effective website.  If you don’t want a full website, Vagaro offers an excellent option that can still drive traffic to your business! When you sign up for Vagaro, you’ll get a FREE listing page that gives potential clients all the information they need to book services with you. You can add images to show off your spa's vibe. The best part? Potential clients are able to quickly book from your Vagaro page!   

3. Offer online booking 

Part of the appeal of the Internet is how accessible everything is. When you give clients the option to book online, they’re more likely to book with you. They can schedule an appointment whenever it’s convenient for them. Instead of hopping on the phone or playing phone tag, they can input their desired date and time and let your booking software do the work. Vagaro has an easy online booking system to streamline the booking experience. 

4. Send a newsletter 

Email marketing is an effective way to connect with existing clients and run spa promotions. A newsletter allows you to share updates with your loyal clients, offer skin care routine advice & insight or share exclusive offers with newsletter subscribers. If you want to connect with clients who you may not have seen in a bit, you can connect with them through a newsletter which may remind them you’re excited to welcome them back to your wellness business when they’re ready.    

5. Utilize social media  

Social media is a free and incredibly effective marketing tool! To increase reach on social platforms, you can choose to run paid options, like Facebook Ads. Social media allows you to quickly connect with existing clients, which will entice potential clients to give you a try.  On your social media accounts, respond & interact with your loyal customers and highlight the fantastic work of your employees. Having an active social media presence appeals to new customers because they can get a feel for your business before ever walking through your doors. You're more likely to attract new clients if you are engaged and have positive interactions on social media.   

6. Solidify your branding 

Before creating a marketing strategy, decide on your brand's voice, logo and colors, among other things. Then, use your brand logo on gift cards, business cards and your website.   Want more brand visibility? Consider a branded app! A branded app allows clients to book online, buy products from your online store and manage their customer profiles, all while surrounded by your branding. Vagaro offers a Branded App, created by talented designers who work with you to create an app that best represents your wellness business. 

7. Run promotions 

Seasonal promotions are a clever way to run promotions at certain times in the year when you predict there will be a slump in traffic. They’re also an excellent way to encourage new customers to try out your spa services and bring back familiar faces.   Consider running ongoing promotions, like a student or educator discount, to attract new clientele from specific groups to frequent your spa.  A loyalty program encourages customers to return to your business to earn points or rewards that can be redeemed during a future visit. For example, you could have a loyalty program that rewards customers who come back five times with a discounted service of their choice.   

8. Leverage keywords & hashtags 

A little research can go a long way. When you’re creating social media posts, do some research to see which hashtags are most relevant to your spa services. Go for relevant hashtags. If you want to try and rank for SEO keywords for blogs or your website, research which keywords will drive the most traffic to your site. Continually create high-quality content to appeal to the algorithms that will determine whether you will be successful in your SEO efforts.   

9. Ask for reviews 

Think about the last time you decided to try a new hair salon or a restaurant. Did you read the reviews before making your decision? You likely opted for a business with positive ratings and reviews. Similarly, potential clients are more likely to book with your spa if they see positive online reviews from existing clients.  Wondering how to get your customers to write a review? Just ask! A happy client is likely to leave a positive review. You may also consider incentivizing by offering a token of appreciation, like a small discount on a service.  If you do receive negative reviews, reply professionally and with grace. Potential clients will be more likely to trust you if you can admit your faults and work with an unhappy customer to find a solution instead of becoming accusatory or defensive.   

10. Make your storefront aesthetically pleasing  

While you shouldn’t judge a book by its cover, potential clients will judge your spa based on its outward appearance. Your storefront is the first thing your clients will see. It can also attract new clients who are walking by your location. Remember: This is the face of your business. 

11. Get feedback from clients 

Curious if your customers are happy with the services they receive in your spa? Wondering if your spa is as welcoming & inviting as you think it is? Ask your clients to provide feedback! Following an appointment, send them a feedback form to provide their opinion on the service, space and overall experience of being in your spa. Vagaro makes it easy to create and send forms.   

Attract New Clients with Innovative Marketing  

After reading this article, you know 11 marketing ideas to promote your spa or wellness business. Don’t try to tackle every single point on this list at once; take your time and focus on building quality marketing materials that will generate leads and produce more revenue.   If you want to jump into creating a marketing plan, download our 7-step guide to creating an impactful marketing strategy. Since social media is one of the most powerful marketing tools available totally free, consider downloading our guide on creating effective & engaging social media posts.   Some of the most effective marketing tools on this list are available through Vagaro, the all-in-one software solution for spas. With a FREE Marketplace where new customers can find you, and marketing tools to help you get seen & get paid, Vagaro has what you need to kickstart your strategy. Sign up for a FREE 30-day trial and discover how Vagaro makes business better!    [post_title] => 11 Spa Marketing Ideas for Your Spa [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => open [post_password] => [post_name] => 11-spa-marketing-ideas-for-your-spa [to_ping] => [pinged] => [post_modified] => 2022-09-14 09:19:02 [post_modified_gmt] => 2022-09-14 16:19:02 [post_content_filtered] => [post_parent] => 0 [guid] => https://blog.vagaro.com/?post_type=btb_post&p=15504 [menu_order] => 0 [post_type] => btb_post [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [post_count] => 6 [current_post] => -1 [in_the_loop] => [post] => WP_Post Object ( [ID] => 15788 [post_author] => 29 [post_date] => 2022-09-30 10:10:25 [post_date_gmt] => 2022-09-30 17:10:25 [post_content] =>

Building your business requires the right tools. As every business is designed to generate revenue, it’s imperative to understand which tools help you do that. After all, you’re sharing your talents and passions with the world and want to get paid for it. Seems simple, right? 

On the surface, accepting payments seems straightforward: People pay you in exchange for your work. But it can get complicated when thinking about different compliance measures, how to protect your business from certain liabilities and how much you want to pay to accept different forms of payment. 

Cash is (almost) out. More and more Americans are not carrying cash, instead opting for safer, more convenient and contactless payment options. The most popular form of payment is, of course, the credit card. But, accepting credit cards at your business isn’t as easy as swiping plastic. You’ll need point of sale (POS) hardware that is PCI (Payment Card Industry) and EMV compliant. You’ll also need a business bank account and credit card processing

If you’re in the beauty, fitness or wellness industry, you know that your clients are the backbone of your business. Increasing the number of appointments on your calendar builds a bigger client base. Booking apps that function as a merchant service provider can help you quickly gain access to credit card processing. Keep reading to learn more about what you need to set your business up for success and to understand which company is best to provide merchant services for your business. 

What Are Credit Card Processing Fees? 

Simply put, card processing fees are fees charged to businesses by credit card companies per transaction so merchants can accept credit card payments. These fees vary based on the type of card transaction, which credit card is being used, and if there are any merchant service fees. This fee covers interchange fees, assessment fees and payment processor fees. 

Do Credit Card Processing Fees Change? 

These fees can change depending on how the accepted payment is input. If a card is manually keyed, or typed in, the fee is generally higher than if the card was tapped, dipped or swiped. Cards that are keyed in have a higher chance of resulting in a fraudulent charge, so credit card processing fees are higher to compensate for the riskier transaction. 

What is a Merchant Service Provider? 

Merchant service providers are similar to credit card processors, in that they both charge a fee to accept a credit card payment with every card transaction. However, a merchant service provider can provide invaluable assistance if you’re struggling with hardware or have any questions about certain transactions. Typically, these providers will offer lower rates for credit card processing. They can also assist in meeting compliance measures. Merchant services can also give you access to your own merchant account

Why Do I Need a Merchant Service Provider? 

Having a merchant service provider is essential in gaining access to a merchant account. If you’re a new or fairly small business, you may struggle to get a merchant account without a merchant service provider. 

A merchant account is a bank account for a business, allowing it to accept debit and credit card payments. These providers can also supply businesses with point of sale (POS) hardware, which enables the merchant to accept various payment methods, including contactless payments and online transactions so the merchant can partake in e-commerce, a potentially huge form of passive income. 

Credit Card Processing Fee Comparison Chart 

The following chart compares eight booking app credit card processing fees, the cost of a card reader, whether they have 24/7 support and if they offer next-day payouts: 

 

Company

Fee

Card Reader Cost

24/7 Live Customer Support

Next- Day Payout

Booker

2.75%

n/a

No

Varies

Fresha

2.19% +.20

n/a

No

Varies

Mindbody

2.75%

n/a

No

Varies

Rosy

2.55% + .10

$430

No

Varies

Schedulicity

2.5% + .15

n/a

No

Yes

StyleSeat

3%

n/a

No

Yes

Square

2.5% + .10

$49

No

Yes

Vagaro

2.2% +.19

FREE

Yes

Within 24–48 hours

 

Get Vagaro Merchant Services Today 

Adding Vagaro Merchant Services (VMS) doesn’t just allow you to accept credit card payments—it opens up new income opportunities for your business. By adding VMS to your Vagaro subscription, you can take appointment deposits, sell memberships, packages or products on your online store, keep cards on file for recurring payments, automate rent & fees, offer contactless checkout and more! Sign up for VMS today to see how business is that much better with the right tools. 

 

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Wellness

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About Vagaro

Vagaro is a cloud-based scheduling software commonly used by beauty, fitness, and wellness businesses to manage booking, credit card payments and processing, marketing, payroll, inventory management, reporting, and much more.

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