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The medical spa market is predicted to reach a value of $47 billion by 2030, according to Global News Wire. Despite their increased demand, however, the most popular medspa services and procedures carry a heavy price tag that deters many would-be clients. Flexible payment solutions, such as the newly released Vagaro Pay Later, enable medspas to capitalize on their industry’s growth and sell more of their services to clients while removing the pressure on their wallets

Vagaro Pay Later powered by Certegy is an example of the buy now, pay later payment model. It gives clients the financial flexibility to afford many big-ticket services they normally wouldn’t be able to, such as Botox, dermal filler injections, or LASIK, in four interest-free installments. This eliminates the need to lower your prices or potentially drop procedures from your service menu. You’ll effectively enable more people to prioritize their self-care and earn more money in the process. 

Below, we’ll break down the benefits of buy now, pay later, and explore how Vagaro’s latest feature can grow your business. 

How Does Vagaro Pay Later Work? 

To answer this question, we should first define the Buy-Now, Pay-Later (BNPL) payment model. 

Buy-Now, Pay-Later (BNPL) 

smartphone with buy now pay later prompt on screenBNPL divides a (typically large) purchase into a series of equal payments (typically four), the first of which is made at checkout. Buy now, pay later is offered by most major traditional and e-commerce retailers and used frequently in the healthcare industry. Businesses are paid in full up front and the BNPL provider carries the risk, not the seller. 

BNPL use increased significantly during the pandemic, fueled by the uptick in online shopping. In 2022, BNPL payments grew at a rate of 66.5% in the U.S. alone. Wellness businesses on the Vagaro platform are poised to take advantage of this growth. 

 

Vagaro Pay Later PromptVagaro Pay Later 

Vagaro Pay Later seamlessly integrates into the rest of your Vagaro medspa software and apps. It can be applied to any service or product you sell and works with both online and in-store purchases. When clients opt to use Vagaro Pay Later, they agree to make four interest-free payments over six weeks. This equates to one payment automatically charged every two weeks, or, around every pay day for most people. 

For context, let's use the example of a $500 Botox treatment. When a qualifying client selects Vagaro Pay Later as their payment option, your business receives all the funds right away. The client pays $125 at checkout, followed by three additional $125 payments. Simple math, right? All installments are automatically withdrawn from a client’s linked bank account

 

 

Ways Vagaro Pay Later Can Benefit Your MedSpa 

The benefits of Vagaro Pay Later are obvious for clients, but what about the growth of your business? 

Well... 

It Helps You Sell Higher-Value Services 

female medspa client receiving Botox injectionAs we have already covered, using a BNPL service like Vagaro Pay Later enables clients to afford your higher-revenue-generating services by easing their financial burden. That means selling more: 

  • Botox injections 
  • Filler injections 
  • LASIK surgeries 
  • Deep microdermabrasions 
  • Expensive spa packages 
  • High-end product packages 

Why the uptick in big sales? Having the agreed-upon amount deducted on pay day enables clients to budget accordingly for purchases that otherwise do not fit into their immediate budget. 

It Increases Your Reach 

Offering Vagaro Pay Later can bring in scores of new customers from different demographics. Buy now, pay later is particularly popular among Millennial and Gen Z shoppers, especially because it doesn't require a hard credit check. After easy budgeting, respondents to that same survey above cited the lack of credit checks and interest-free payments as the main reasons they use BNPL. Imagine a world of borrowing with no interest rates, fewer maxed out credit cards and better credit scores. 

It Improves Customer Experience & Retention 

Vagaro Pay Later gives clients more choice and control over their payment options. As a BNPL service, it also offers a simple, straightforward and frictionless payment process. These are the ingredients for an elevated client experience, the kind that keeps them coming back. 

Consumers are even more likely to make a purchase if flexible payment options are made part of a seamless point of sale experience

It Improves Conversion Rates 

Flexible BNPL options, like Vagaro Pay Later, can remove the specter of buyer’s remorse from a client’s mind. This means fewer abandoned shopping carts and an increased likelihood that clients will follow through when booking services online. In fact, numbers point to up to a 30% conversion rate on average for businesses with BNPL platforms. 

It Increases Average Order Values 

Woman receiving anti-cellulite treatment at medspaBusiness can lift average order values (AOV) by 30%–50% when they use BNPL over other payment methods, according to CNBC. The lesson: When people know that they can rely on flexible payment options, like Vagaro Pay Later, they are likely to spend more on additional services and package upgrades.  

Pro tip: Be sure that you introduce the Vagaro Pay Later option as early in the sales conversation as possible. 

 

How to Get Started with Vagaro Pay Later  

Setting up Vagaro Pay Later is straightforward. The VPL approval process for Vagaro businesses takes four business days. When approved, existing Vagaro businesses will find the feature in the “Add-Ons” section of their software. They simply select activate, then set their min/max price limits. Now, they can accept VPL payments for everything you sell, including products, services & packages. They also have the flexibility of applying repayment plans to both online and in-house checkouts. New customers who sign up for Vagaro Merchant Services will be enrolled automatically into VPL. 

Clients who choose the Pay Later option must also get approved to use it, though this process is fairly quick. To sign up, they simply find the VPL option in their Vagaro profile, accept the terms and conditions and input their bank account information.

Check out this helpful article for more in-depth information on how to set up Vagaro Pay Later. 

----- 

The use of buy now, pay later has skyrocketed over the last several years, concurrent with the significant growth of the medspa industry. Seamlessly integrated into the rest of the Vagaro software, Vagaro Pay Later will enable medspas to sell more high-value services and increase overall sales conversions with no financial risk to them. Don’t leave so much potential revenue on the table. Start using Vagaro today! 

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Anita Chan: Anita B Spa 

Vagaro’s iconic.22 conference, which took place in San Francisco in September, brought together business owners in the beauty, wellness & fitness industries. All of these industries are competitive, making client retention even more important as it is the key to a successful business’s longevity. Anita Chan, owner of Anita B Spa, and international bestselling author, spoke to a room of wellness professionals about the importance of relationship building to increase customer loyalty. 

Although Chan has over 20 years of experience in the beauty & wellness industries, she wasn’t always on this path. At one point, she was a flight attendant and noted how the lessons learned in that position informed how she curates high-quality customer experience. She posed a question to the room:  

“Are [clients] going to remember what you did, or are they going to remember how you made them feel?” 

The answer? They’ll remember the feeling. Because of this, Chan posits that spa owners should strive to connect with clients on a human level and create a safe, enjoyable space for clients. 

Throughout the session, Chan drew parallels between relationships and building a strong customer client base. “When we focus on building a relationship over profit, commitment is what we get.” She highlighted the importance of tuning into various types of communication to make small changes that can go a long way in improving the experience. Clients should feel understood and heard. And the benefits of investing in clients extend to industry professionals as well. 

“Customer loyalty helped me survive the pandemic.” Anita’s hard work in pampering and engaging with each client before lockdown kept them loyal. After lockdown restrictions eased and businesses reopened, Chan noted how clients were so excited to come back and connect with other people. And by using automated features to speed up & streamline processes, she’s been able to get back what matters most: customer relationships. 

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Spas are places of serenity and pampering, though any spa manager will agree that running one can be anything but serene. Three successful spa owners shared insights into how they take the tension out of running their businesses at Vagaro’s iconic.22 conference. 

Panelists covered a range of current topics in the wellness industry. Inclusivity is of particular importance to panelist Patricio Battani, who provides electrolysis for members of Hawaii’s trans community at his business, HI SIS Spa. Electrolysis is integral to gender-affirming care, and Battani described the gender euphoria his clients experience after receiving it. 

“That is one of the most beautiful things you’ll ever see, and knowing I did that for them is huge,” he said. 

 

All agreed on the role that the wellness industry plays in mental health for people of all demographics, especially following the pandemic. Panelist Douglas Janczyn, owner of Manscape Spa in British Columbia, takes this role seriously. Janczyn is one of the few in his field in Western Canada to offer spa services exclusively to men—who, statistically, don’t spend much time on their self-care. 

“I always educate men on why they need my services, and the more you educate in this business, the more money you can make,” Janczyn said. 

Speakers shared how they keep their revenue streams strong despite inflation, highlighting the importance of selling recurring memberships. Panelist Anita Chan, owner of Anita B Spa in San Francisco, warned against adjusting prices too drastically. 

“At the end of the day, we provide good services for our clients, and we shouldn’t undervalue ourselves,” said Chan. 

Other tips the panelists offered to spa professionals ranged from keeping their spas immaculate to finding their professional niche. They all agreed that members of the wellness industry should think of one another as colleagues instead of competitors. 

“Things can get catty and competitive, but there’s enough skin out there for everybody,” Chan said. “We are a tight community and should empower one another.” 

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If there’s one take away from the iconic.22 conference, it’s that hair stylists and barbers need to be nimble—and not just with a pair of clippers. They must embrace contemporary trends, skills and business models to accommodate an industry that can shift with one Academy Awards telecast, viral TikTok...or global pandemic. A panel of three successful salon professionals shared how they pivot, evolve and run thriving businesses. 

The panel was hosted by Paula Peralta, the creative director for Paul Mitchell and celebrity hairdresser based in Los Angeles. Peralta probed about everything from staff turnover to elevating the client experience and creating multiple revenue streams. 

All agreed that, while the pandemic was difficult, it provided them with a much-needed reset. 

“The pandemic allowed us to have a rest and forced us to take a look at our lives,” said panelist India Bertin, owner of Hi Texture Salon, in Atlanta. 

Bertin, who recently celebrated her saloon’s tenth year in business, came through the pandemic resolved to earn as much money as possible without working endless, exhausting hours.  

Achieving that goal requires salon owners to think “outside of the chair,” according to panelist Renee Sisson. Sisson is a managing partner at Salon 77 West in Danville, California, and worked as a rep for luxury hair brand, Oribe. She understands how lucrative retail is for salons. 

“Retail is a huge missed opportunity for salons who aren’t homing in on it,” said Sisson.  

To effectively sell products, salon owners must teach their staff to be educators instead of salesman. As the driving force behind a salon’s culture, owners must also educate their teams to create an inclusive environment. 

Roxy Collins, owner of Noble Wolf Barbers in Las Vegas, has a client base that spans the spectrum of gender and race. She described how she communicates with clients genuinely and respectfully—and teaches her barbers to do the same. 

“Inclusivity is a given,” said Collins, who will open her second shop soon. “I’ll never have someone feel offended over something they heard in the chair next to them.” 

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In 1976, a chance meeting—and impromptu haircut—with Paul Mitchell propelled budding hair stylist, Sheila Head, into the beauty industry. More than 40 years later, her award-winning salon and brand, Head Designs, has become an institution in Oakland’s beauty scene, and a place where those new to the industry can go to be mentored. Head attributes much of her own success to having great mentors along the way and used the iconic.22 stage to share her experiences, as well as how Chase for Business continues to provide mentorship to even a veteran entrepreneur such as herself.  

“It’s like having a business partner, but I still get to make all of the decisions,” Head said with a smile.  

Sharing the stage with Head was Nicole Privos, a representative of JP Morgan Chase and part of the Minority Entrepreneur’s Initiative. Since 2020, Privos has helped Head not only weather the pandemic, but grow her brand and help her achieve a long-time dream. An herbalist, Head makes many of her own haircare products, including her signature herbal hair teas. With Privos’s guidance, she will soon release her own line of shampoo, conditioner, curl cream and hair serum.  

“If you have a mentor, you are five times more likely to survive and thrive as a business owner,” said Privos.  

Head shared decades of knowledge that helped her get through uncertain economic times and spoke on the challenges that women and minority entrepreneurs still face. She talked about how business owners must redirect their energy and resources when circumstances force them to close their salons or abandon a current project. An artist at heart, Head encouraged a room full of hair stylists and salon workers to be true to themselves and their dreams despite judgement and negative feedback.  

“You can’t dim your light just because it attracts moths sometimes,” Head said.  "You must be authentic, push forward and allow yourself to be ahead of the game.”  

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The road to becoming iconic is paved as much with setbacks as it is with wins. An icon’s status depends on their ability to use each as a stepping stone toward goals they never lose sight of. Vagaro CEO, Fred Helou, illustrated all this poignantly during his keynote speech at the inaugural iconic.22 conference.     

Helou shared details of his own life, including growing up in Lebanon during the country’s civil war, a bloody conflict in which he’d lost several relatives. An underachiever in school, Helou had low expectations placed upon him by peers and family members. Despite this, he was determined to make it in life—his way.    

“If there was an award for the least likely to succeed, I would have won it every year,” Helou said. “But it put a chip on my shoulder.”   

Like so many dreamers across the world, Helou decided to make a name for himself in the United States. He emigrated after graduating from high school in 1988—and had all his money stolen enroute.     

Helou didn’t share these details with his iconic.22 audience to brag, but made a crucial point: They will encounter such forks along the road in their lives, moments that will determine whether they’ll arrive at the life they want, or somewhere else.    

“We all have things that happen that can lead us in a negative or a positive direction,” he said. “At key moments it was important for me to see opportunities to take them in the positive direction.”    

Helou became resilient, frugal, and a skilled salesman. His first boss saw his potential and taught Helou electronics, computer programming and how to make mechanical drawings. These skills laid the foundation for his career as a software engineer and the company he eventually founded.    

“It occurred to me that this was the opportunity to dig in and prove that I was not the kid who was least likely to succeed,” he said.    

Helou described the idea he had in 1999 that eventually sprouted into the Vagaro booking and scheduling software. He sat on this idea until The Great Recession of 2008 cost him his job. Once again, he found himself at a fork in the road.    

“I decided that I was going to be my own boss,” he said. “I was the only one who got to be in charge of my future.”    

The timing was right, and Helou took the plunge. He immersed himself in the industry he would serve, absorbing the perspectives of numerous hairdressers and salon owners. He endeavored to make affordable software that everyone could use. He accomplished that, expanding its use to the wellness and fitness industries.    

“From day one, the Vagaro software was made to work for both the individual service provider and the business that employs multiple people,” Helou said.    

Helou’s keynote speech proved how being iconic isn’t all flash and glitz. It’s about patience and resilience, and the superpower of reaping positive outcomes from negative circumstances.     

If you want to hear more of Fred's inspiring speech, keep an eye on the blog and check your email to sign up for Vagaro's iconic On Demand feature, which gives you access to the many other moments that made the iconic.22 conference an amazing experience. Missed out? Then be sure to join us next year for iconic.23 in sunny Southern California! Follow along HERE for updates! 

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The medical spa market is predicted to reach a value of $47 billion by 2030, according to Global News Wire. Despite their increased demand, however, the most popular medspa services and procedures carry a heavy price tag that deters many would-be clients. Flexible payment solutions, such as the newly released Vagaro Pay Later, enable medspas to capitalize on their industry’s growth and sell more of their services to clients while removing the pressure on their wallets

Vagaro Pay Later powered by Certegy is an example of the buy now, pay later payment model. It gives clients the financial flexibility to afford many big-ticket services they normally wouldn’t be able to, such as Botox, dermal filler injections, or LASIK, in four interest-free installments. This eliminates the need to lower your prices or potentially drop procedures from your service menu. You’ll effectively enable more people to prioritize their self-care and earn more money in the process. 

Below, we’ll break down the benefits of buy now, pay later, and explore how Vagaro’s latest feature can grow your business. 

How Does Vagaro Pay Later Work? 

To answer this question, we should first define the Buy-Now, Pay-Later (BNPL) payment model. 

Buy-Now, Pay-Later (BNPL) 

smartphone with buy now pay later prompt on screenBNPL divides a (typically large) purchase into a series of equal payments (typically four), the first of which is made at checkout. Buy now, pay later is offered by most major traditional and e-commerce retailers and used frequently in the healthcare industry. Businesses are paid in full up front and the BNPL provider carries the risk, not the seller. 

BNPL use increased significantly during the pandemic, fueled by the uptick in online shopping. In 2022, BNPL payments grew at a rate of 66.5% in the U.S. alone. Wellness businesses on the Vagaro platform are poised to take advantage of this growth. 

 

Vagaro Pay Later PromptVagaro Pay Later 

Vagaro Pay Later seamlessly integrates into the rest of your Vagaro medspa software and apps. It can be applied to any service or product you sell and works with both online and in-store purchases. When clients opt to use Vagaro Pay Later, they agree to make four interest-free payments over six weeks. This equates to one payment automatically charged every two weeks, or, around every pay day for most people. 

For context, let's use the example of a $500 Botox treatment. When a qualifying client selects Vagaro Pay Later as their payment option, your business receives all the funds right away. The client pays $125 at checkout, followed by three additional $125 payments. Simple math, right? All installments are automatically withdrawn from a client’s linked bank account

 

 

Ways Vagaro Pay Later Can Benefit Your MedSpa 

The benefits of Vagaro Pay Later are obvious for clients, but what about the growth of your business? 

Well... 

It Helps You Sell Higher-Value Services 

female medspa client receiving Botox injectionAs we have already covered, using a BNPL service like Vagaro Pay Later enables clients to afford your higher-revenue-generating services by easing their financial burden. That means selling more: 

  • Botox injections 
  • Filler injections 
  • LASIK surgeries 
  • Deep microdermabrasions 
  • Expensive spa packages 
  • High-end product packages 

Why the uptick in big sales? Having the agreed-upon amount deducted on pay day enables clients to budget accordingly for purchases that otherwise do not fit into their immediate budget. 

It Increases Your Reach 

Offering Vagaro Pay Later can bring in scores of new customers from different demographics. Buy now, pay later is particularly popular among Millennial and Gen Z shoppers, especially because it doesn't require a hard credit check. After easy budgeting, respondents to that same survey above cited the lack of credit checks and interest-free payments as the main reasons they use BNPL. Imagine a world of borrowing with no interest rates, fewer maxed out credit cards and better credit scores. 

It Improves Customer Experience & Retention 

Vagaro Pay Later gives clients more choice and control over their payment options. As a BNPL service, it also offers a simple, straightforward and frictionless payment process. These are the ingredients for an elevated client experience, the kind that keeps them coming back. 

Consumers are even more likely to make a purchase if flexible payment options are made part of a seamless point of sale experience

It Improves Conversion Rates 

Flexible BNPL options, like Vagaro Pay Later, can remove the specter of buyer’s remorse from a client’s mind. This means fewer abandoned shopping carts and an increased likelihood that clients will follow through when booking services online. In fact, numbers point to up to a 30% conversion rate on average for businesses with BNPL platforms. 

It Increases Average Order Values 

Woman receiving anti-cellulite treatment at medspaBusiness can lift average order values (AOV) by 30%–50% when they use BNPL over other payment methods, according to CNBC. The lesson: When people know that they can rely on flexible payment options, like Vagaro Pay Later, they are likely to spend more on additional services and package upgrades.  

Pro tip: Be sure that you introduce the Vagaro Pay Later option as early in the sales conversation as possible. 

 

How to Get Started with Vagaro Pay Later  

Setting up Vagaro Pay Later is straightforward. The VPL approval process for Vagaro businesses takes four business days. When approved, existing Vagaro businesses will find the feature in the “Add-Ons” section of their software. They simply select activate, then set their min/max price limits. Now, they can accept VPL payments for everything you sell, including products, services & packages. They also have the flexibility of applying repayment plans to both online and in-house checkouts. New customers who sign up for Vagaro Merchant Services will be enrolled automatically into VPL. 

Clients who choose the Pay Later option must also get approved to use it, though this process is fairly quick. To sign up, they simply find the VPL option in their Vagaro profile, accept the terms and conditions and input their bank account information.

Check out this helpful article for more in-depth information on how to set up Vagaro Pay Later. 

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The use of buy now, pay later has skyrocketed over the last several years, concurrent with the significant growth of the medspa industry. Seamlessly integrated into the rest of the Vagaro software, Vagaro Pay Later will enable medspas to sell more high-value services and increase overall sales conversions with no financial risk to them. Don’t leave so much potential revenue on the table. Start using Vagaro today! 

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Wellness

Your Medspa’s Vagaro Pay Later Playbook 

The medical spa market is predicted to reach a value of $47 billion by 2030, according to Global News Wire. Despite their increased demand, however, the most popular medspa services and procedures carry a heavy price tag that deters many would-be clients. Flexible payment solutions,…

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About Vagaro

Vagaro is a cloud-based scheduling software commonly used by beauty, fitness, and wellness businesses to manage booking, credit card payments and processing, marketing, payroll, inventory management, reporting, and much more.

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