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                    [post_content] => <span data-contrast="auto">As a </span><a href="https://sales.vagaro.com/yoga-software"><span data-contrast="none">booking & business management software</span></a><span data-contrast="auto"> for the beauty, wellness and fitness industries, Vagaro is attuned to the needs of its customers, particularly those in the yoga community.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="auto">Community really is the best word to use when describing this industry. The relationships that form between many teachers and practitioners through their shared passion for this discipline is integral to the growth of yoga businesses.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="auto">Yet, yoga professionals have unique challenges building and growing their communities. Customer retention is particularly difficult. So is visibility and growth in an </span><a href="https://www.finder.com/uk/yoga-statistics#:~:text=in%20the%20UK.-,Quick%20overview,in%20yoga%20classes%20each%20week."><span data-contrast="none">expanding market.</span></a><span data-contrast="auto"> In the UK alone, 460,000 people take part in yoga classes each week. </span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="auto">Below are some simple fixes to these issues and how Vagaro’s software can help yoga businesses implement them.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span>

<span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span>
<h2><img class="alignleft size-medium wp-image-1027" src="/wp-content/uploads/2021/03/19-09-Get-Featured-BLOG-04-300x200.png" alt="iPhone featuring the get featured option" width="300" height="200" />Websites, Listings & Standing Out</h2>
<span data-contrast="auto">Competition isn’t as threatening for yoga studios as it is for other business types. This is due in part to </span><a href="https://www.globenewswire.com/en/news-release/2022/06/08/2458363/0/en/Europe-Pilates-Yoga-Studios-Market-to-Generate-71-15-Billion-by-2030-Allied-Market-Research.html"><span data-contrast="none">how large their market is</span></a><span data-contrast="auto">, but also because of the “cross pollination” between yoga styles. It is common for, say, a practitioner of Yin yoga to up the intensity with some Vinyasa classes, or really challenge themselves with a Bikram class. A little competition, therefore, is a good thing.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="auto">However, yoga teachers, whether they own a studio or not, must list their businesses on all the major search engines and review sites. A clean, branded website will further boost their online presence and increase search engine optimization (SEO).</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="auto">Yoga businesses who use Vagaro’s software have the crucial benefit of a free business profile and booking page on Vagaro’s </span><a href="https://www.vagaro.com/"><span data-contrast="none">Wellness Marketplace</span></a><span data-contrast="auto">, a directory where millions of people search for businesses and book classes daily. This booking page functions as a branded website that lists classes, memberships and services, instructor bios, and what clients can expect.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="auto">Vagaro users can also use the Marketplace’s Get Featured option to push their business to the front of the crowd and advertise Daily Deals—flash specials that keep existing clients coming back and draw new ones in.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="auto">A first-class reputation also draws in new business. Customers are already willing to give sparkling word-of-mouth reviews, so encourage them to do this online. Customer reviews play a key role in how people choose which business they patronise. That’s why they’re enabled on Vagaro’s Marketplace booking pages, as is the option to respond if necessary. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="auto">For 7 simple tips on how to respond to customer reviews—good and bad—check out </span><a href="https://blog.vagaro.com/pro/7-tips-to-consider-when-responding-to-customer-reviews/"><span data-contrast="none">this article</span></a><span data-contrast="auto"> on Vagaro’s blog.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span>

<span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span>
<h2><img class="alignleft size-medium wp-image-14961" src="/wp-content/uploads/2022/07/051-Fitness-GLOYoga-20220624-200x300.jpg" alt="" width="200" height="300" />Stick the Transition from Booking to Check-in</h2>
<span data-contrast="auto">Providing a transcendent experience for the members of your growing community begins before they even arrive at your studio. No, we’re not talking about a nature retreat, though that's </span><a href="https://www.yogajournal.com/teach/tools-for-teachers/6-steps-planning-ultimate-yoga-retreat/"><span data-contrast="none">a fine idea</span></a><span data-contrast="auto">. We’re talking about easy online booking and class check-in.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="auto">Think of this in terms of transitions; the smooth, seamless movements from one pose to the next. The sequence of discovering your studio, booking a class and, finally, checking in for that class should be just as seamless for customers as a Warrior II into a Triangle.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="auto">If </span><a href="https://sales.vagaro.com/online-booking"><span data-contrast="none">online booking</span></a><span data-contrast="auto"> and class check-in were poses, they’d be two of Vagaro’s strongest. Clients can </span><span data-contrast="auto">book classes 24/7 through Vagaro.com, the </span><a href="https://sales.vagaro.com/vagaro-app"><span data-contrast="none">Vagaro mobile app</span></a><span data-contrast="auto">, Yelp, Facebook & Instagram, as well as through booking widgets on your business’s website. The booking software also protects income with a booking deposits feature and automatic fee processing for no-shows and cancellations.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="auto">With Vagaro’s </span><a href="https://sales.vagaro.com/check-in-app"><span data-contrast="none">branded check-in app,</span></a><span data-contrast="auto"> clients can check in for classes on their phones or smart watches with a QR code, which alerts instructors of their arrival immediately. Apps are branded with a studio’s logo and can be configured to include refund policy waivers or other forms.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="auto">Simply enabling a fluid booking to check-in sequence creates convenience for your clients and increased revenue for you.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span>

<span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span>
<h2><img class="alignleft size-medium wp-image-6" src="/wp-content/uploads/2021/03/vagaro-text-vs-email-marketing-300x200.jpg" alt="Text and email marketing on mobile phone" width="300" height="200" />Spread the Word Through Email & SMS Text</h2>
<span data-contrast="auto">According to </span><a href="https://www.yogitimes.com/article/from-the-horseacircs-mouth"><span data-contrast="none">Yogi Times,</span></a><span data-contrast="auto"> word of mouth (WOM) is still the best form of advertising for yoga studios trying to fill classes. While that may be the case, the truth is that many of the yogis filling those spots won’t return. According to data compiled in 2019 by the </span><a href="https://www.youtube.com/watch?v=NDQizq794wE"><span data-contrast="none">Yoga Business Summit</span></a><span data-contrast="auto">, most yoga studios will lose 50% of clients after their first class and retain only 20–25% of them by month’s end.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="auto">The good news is that yoga businesses can significantly boost client engagement and retention, as well as increase the effectiveness of the holy WOM, through common-sense email and text marketing.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="auto">It doesn’t take a marketing guru to deploy timely, effective email and text campaigns, nor is it terribly expensive. Vagaro’s </span><a href="https://sales.vagaro.com/marketing"><span data-contrast="none">automated email & text marketing tools</span></a><span data-contrast="auto"> enable many yoga businesses to send targeted, branded messages to their customers every day. </span><span data-contrast="auto">The first step is to acquire the contact information and opt-in permission of as many clients as possible. Vagaro users can conveniently store all this info into </span><a href="https://sales.vagaro.com/customer-tracking"><span data-contrast="none">customer profiles.</span></a><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="auto">Then, you’re off! Remember that e</span><span data-contrast="auto">mail is best for lengthier messages, such as:</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span>
<ul>
 	<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Announcements for special events, such as a workshop on inversions, or a niche class about the best poses for weightlifters</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span></li>
 	<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Monthly newsletters</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span></li>
 	<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Helpful content, like what to expect from your first yoga class</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span></li>
</ul>
<span data-contrast="auto">While text is best for shorter, more urgent things, including:</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span>
<ul>
 	<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Flash promotions and discounts, such as a bring-a-friend class special</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span></li>
 	<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">General class reminders</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span></li>
 	<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Last-minute class opening notifications</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span></li>
 	<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Follow-up messages to first timers</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span></li>
</ul>
<span data-contrast="auto">Whether advertising class specials or sending out birthday wishes (with a nice discount attached!), your customers will feel appreciated and genuinely excited to return. They are likely to communicate their enthusiasm to friends who are looking for a place to begin, or continue, their yoga journeys.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span>

<span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span>
<h2><img class="alignleft size-medium wp-image-1072" src="/wp-content/uploads/2021/03/Text-marketing-Best-practices-BLOG-300x200.png" alt="Hand holding smartphone getting a text marketing blast" width="300" height="200" />A Note on Mindful, Multichannel Marketing</h2>
<span data-contrast="auto">T</span><span data-contrast="none">ext messages reach clients with mobile devices </span><i><span data-contrast="none">instantly, </span></i><span data-contrast="none">have an average o</span><i><span data-contrast="none">pen rate of 98% </span></i><span data-contrast="none">and are generally opened within </span><i><span data-contrast="none">90 seconds</span></i><span data-contrast="none"> of delivery. In the UK alone, people spend nearly five hours a day on their mobile phones, </span><a href="https://www.bbc.com/news/technology-59952557"><span data-contrast="none">according to bbc.com.</span></a><span data-contrast="auto"> Their most-used phone service? Sending and receiving emails, says </span><a href="https://cybercrew.uk/blog/smartphone-usage-statistics-uk/"><span data-contrast="none">another source</span></a><span data-contrast="auto">.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="auto">The lesson here is that, while mindfulness is a difficult concept to teach, much less embody, people are plenty mindful of their mobile devices. However, yoga businesses should also be mindful about the type of content they send and when they send it. </span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="auto">Sporadic, impersonal emails and clunky texts sent in the wee hours of the morning will test even the most loyal client’s patience. This </span><span data-contrast="auto">easy-to-digest article on the Vagaro Blog breaks down how to </span><a href="https://blog.vagaro.com/pro/get-more-clicks-with-email-and-text-marketing/"><span data-contrast="none">make email and text work together.</span></a><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span>

<span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="auto"> ----</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="auto">Community connection is a cornerstone of growth for yoga businesses. A sound email & text marketing strategy, combined with a strong online presence and intuitive booking across multiple touchpoints, will help increase that growth.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span>

<span class="TextRun SCXW11961693 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class="NormalTextRun SpellingErrorV2Themed SCXW11961693 BCX0">Vagaro</span><span class="NormalTextRun SCXW11961693 BCX0"> has given over 1,000 yoga businesses these tools, </span><span class="NormalTextRun SCXW11961693 BCX0">and</span> <span class="NormalTextRun SCXW11961693 BCX0">assists</span><span class="NormalTextRun SCXW11961693 BCX0"> with many other aspects of studio management, from inventory and payment processing to staff management. W</span><span class="NormalTextRun SCXW11961693 BCX0">e are proud of the many roles we play in our customers’ communities. </span><span class="NormalTextRun SCXW11961693 BCX0">For information on how we can help build and grow yours, visit sales.vagaro.com </span></span><span class="EOP SCXW11961693 BCX0" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span>
                    [post_title] => Ways to Grow Your Yoga Business
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                    [post_content] => <blockquote><i><span data-contrast="none">“Vagaro is completely vital in the job it does here. Without it, we’re all walking around blindly.”</span></i><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span></blockquote>
 

<span data-contrast="none">These are the words of Dipali Patel, owner of The River Spa, an oasis of tranquility & wellness located in London’s Pinner neighborhood. </span><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="none">Patel does not operate blindly, nor are potential clients blind to her business. <a href="https://sales.vagaro.com/">Vagaro’s scheduling & business management software</a> has enabled her to thrive for the same reasons it has many business owners and independent professionals. This is because Vagaro’s tools are built around three important, interrelated concepts: helping a business </span><i><span data-contrast="none">get found</span></i><span data-contrast="none">, </span><i><span data-contrast="none">obtain bookings</span></i><span data-contrast="none"> & </span><i><span data-contrast="none">increase profits.</span></i><b><span data-contrast="none"> </span></b><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="none">It’s an intentionally simple and effective model with which to run a successful business. Below, you'll find an easy breakdown of this model and 6 ways to work within in it in order to get found, booked and paid.</span>

<span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span>
<h2><b><span data-contrast="none">Be Seen </span></b></h2>
<h4><img class="alignleft size-medium wp-image-6110" src="/wp-content/uploads/2021/09/vagaro-website-builder-300x251.png" alt="Vagaro's webpage builder" width="300" height="251" />The Vagaro Marketplace <span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span></h4>
<span data-contrast="none">It is vital for businesses to be listed on all the major search engines and review sites. Those businesses that use Vagaro’s software have the crucial benefit of a free business profile and booking page on <a href="https://www.vagaro.com/">Vagaro’s Wellness Marketplace.</a></span><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="none">More than 10 million users search for businesses on Vagaro.com, our Wellness Marketplace. In 2021 alone, the Marketplace brought businesses over 104 million bookings. The profit margin here should speak for itself, especially since being listed on the Marketplace is completely free as a Vagaro user. This means that Vagaro does not take a percentage of your bookings.</span><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="none">The booking page functions as a branded website that lists classes, memberships and services, instructor bios, and what clients can expect. <span class="NormalTextRun SCXW255175210 BCX0">Customer reviews play a key role in how people choose which business they </span><span class="NormalTextRun SCXW255175210 BCX0">patronise, and this is where you'll find them.</span> Once they're convinced, this where clients can book your services, which brings us to our next tenet...</span><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span>

<span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span>
<h2><b><span data-contrast="none">Get More Bookings </span></b><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span></h2>
<h4><img class="alignleft size-medium wp-image-14913" src="/wp-content/uploads/2022/07/032-Spa-TheRiverSpa-UK-20220405-300x200.jpg" alt="Dipali Patel managing The River Spa booking calendar" width="300" height="200" />Booking & Calendar</h4>
<span data-contrast="none">Clients can <a href="https://sales.vagaro.com/online-booking">book with you 24/7</a> through your Vagaro business page, the Marketplace, Facebook, Instagram, Yelp & Apple Maps. Just set your availability and clients can start booking. No more confusion. No more phones calls. No more wasted time. </span><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="none">Your <a href="https://sales.vagaro.com/calendar">Vagaro Calendar</a>, then, enables you to view  key booking details, filter by employee & easily manage multiple diaries.</span><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span>

 

 
<h4><img class="alignleft size-medium wp-image-14487" src="/wp-content/uploads/2019/08/vagaro-calendar-waitlist-small-300x200.png" alt="Vagaro calendar waitlist feature rendered on an iPad" width="300" height="200" />Waitlist</h4>
<span data-contrast="none">The Waitlist offers last-minute slots to clients who’ve signed up, making appointments suddenly possible during an otherwise full schedule. </span><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="none">Waitlisters are automatically contacted with the opportunity to schedule once a spot becomes available. This keeps the books full & clients happy.</span><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span>
<h4></h4>
 
<h4></h4>
<h4><img class="alignleft size-medium wp-image-1072" src="/wp-content/uploads/2021/03/Text-marketing-Best-practices-BLOG-300x200.png" alt="Hand holding smartphone getting a text marketing blast" width="300" height="200" />Marketing</h4>
<span data-contrast="none">Vagaro’s automated <a href="https://sales.vagaro.com/email-marketing">email</a> & <a href="https://sales.vagaro.com/text-marketing">text</a> marketing tools enable businesses to send targeted, branded messages to their customers every day.</span>

<span data-contrast="none">You, too, can use email marketing to advertise promotions or remind clients when it’s time to come in (ideally with a nice discount attached). Vagaro provides users 1,000 emails/mo, free of charge. </span><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="none">Set up text campaigns to automatically send before & after appointments, when you’re having a sale, or for quick birthday wishes. Send correspondence to a specific customer or to your client base, en masse.</span><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="none">As a reminder,</span>

<span data-contrast="none">Email is best for lengthier messages, such as:</span><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span>
<ul>
 	<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Announcements for special events, workshops, classes</span><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span></li>
 	<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Monthly newsletters</span><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span></li>
 	<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Helpful content, like what to expect from your first session</span><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span></li>
</ul>
<span data-contrast="none">Text is best for shorter, more urgent things, including:</span><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span>
<ul>
 	<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">Flash promotions & discounts</span><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span></li>
 	<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="5" data-aria-level="1"><span data-contrast="none">General appointment reminders</span><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span></li>
 	<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="6" data-aria-level="1"><span data-contrast="none">Last-minute appointment openings</span><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span></li>
 	<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="7" data-aria-level="1"><span data-contrast="none">Follow-up messages to first timers</span><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span></li>
</ul>
<span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span>
<h2><b><span data-contrast="none">Increase Profits</span></b><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span></h2>
<h4><i><span data-contrast="none"><img class="alignleft size-medium wp-image-5432" src="/wp-content/uploads/2021/08/vagaro-credit-card-processing-uk-canada-australia-300x200.jpg" alt="Vagaro now offers credit card processing in Canada, Australia and The UK" width="300" height="200" />Payment Processing</span></i><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span></h4>
<span data-contrast="none"><a href="https://sales.vagaro.com/pos">Credit card processing</a> allows for online prepayments & deposits to protect your time & money. </span>

<span data-contrast="none">Keep card information on file to protect yourself from no-shows, cancellations & lost revenue. That’s efficiency for clients & peace of mind for you.</span><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span>

 

 

 
<blockquote><span data-contrast="none">“We started using Vagaro’s credit card processing to secure bookings, which has stopped no-shows. We have zero no-shows,” said Patel.</span></blockquote>
 

 
<h4><img class="alignleft size-medium wp-image-6977" src="/wp-content/uploads/2021/11/online-store-products-page-vagaro-software-laptop-300x161.jpg" alt="Salon's online store products" width="300" height="161" />Online Store & Inventory</h4>
<span data-contrast="none">By setting up your business’s <a href="https://sales.vagaro.com/online-store">online store</a>, you can give clients a digital shop that fits inside of their pockets. They can browse your digital shelves and purchase products, gift certificates, memberships and packages. Vagaro doesn't charge commission on what you sell, which means that you keep 100% of your profits from online sales</span><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span>

<span data-contrast="none">With your online storefront comes an automated system that detects low quantities and alerts you so you can send purchase orders in a timely manner.</span><span data-ccp-props="{"201341983":0,"335551550":0,"335551620":0,"335559739":160,"335559740":259}"> </span>

<span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> -----</span>

<em>Found. Booked. Paid.</em> Think of this not only as a mantra for running and growing a successful business, but as guide for how to use the Vagaro platform most effectively.

For more information on the software's features and how they can help you, visit <a href="https://sales.vagaro.com/">sales.vagaro.com</a>.
                    [post_title] => 6 Effective Ways to Grow Your Spa Business
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                    [post_content] => <span data-contrast="auto">Hosted by industry fanatics Shelby & Candace, iconic.pop is a new web series from Vagaro about all things iconic.22 and pop culture. For those of you who don’t know, iconic.22 will be the most talked about conference of 2022, held at the beautiful Bespoke in San Francisco this September 25–26. This is the event of the year for those in the beauty, fitness & wellness industries all over the globe.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":276}"> </span>

https://www.youtube.com/watch?v=5_IaxWsZ7ew

Tickets to iconic.22 will grant you full access to all the iconic events over the two-day conference including morning yoga classes to clear your head before the panels, plenty of networking opportunities, sessions with our keynote speakers Venus Williams & Tabatha Coffey, and a white-attire rooftop party to close out the weekend. 

Hear from your peers, other entrepreneurs who’ve established success through the utilization of Vagaro and inspirational leaders in your industry. You’ll gain insight and knowledge around the platform, along with marketing & social media business strategies to help you get started & scale your business to the next level of success. 

Make sure to keep tuning in to iconic.pop for the latest on our keynote speakers, event details, pop culture talk & more! 
                    [post_title] => iconic.pop - What is Iconic?
                    [post_excerpt] => Catch iconic.pop, a new web series from Vagaro covering pop culture and all things iconic.22, Vagaro's conference for the beauty, fitness & wellness industries, to be held in San Francisco this September 25–26.
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                    [post_content] => So, you run a beauty, fitness or wellness business, or are about to start one. Congrats! Now that you’ve chosen to follow your dream and chart your own course, you’ll need the right partner to help you navigate it. We’re talking about booking & business management software. 

We're here to help. If you are looking for the right software and app in the beauty, fitness and wellness industries, we have all the research you need Below. 

 

Industry-Specific Features

Salon's online store products Different business types have unique needs and the software you choose should have features that reflect yours. What could these look like?  Well... 
  • Salons and barber shops need intuitive appointment scheduling and online booking systems that are mobile friendly and save them from no-shows. They can also significantly drive their revenue with an online store for the hair, skin, beard, nail and beauty products they sell. 
  • Selling customizable memberships provides an obvious revenue boost for gyms, while the convenience of automated billing makes them a breeze to manage.  Also, Built-in live stream capability gives fitness instructors the added freedom to stream any class they book. 
  • No matter how steady their hand or spotless their shop, tattoo studios need client liability waivers. They also need client intake and payment forms. Customizable form templates make all three easy to create. Appointment notes with detailed information on a tattoo’s design, cost and how long it will take to complete, are also pretty handy. 
  • Speaking of notes, healthcare-related businesses, from medical spas to chiropractors and acupuncturists, need to keep SOAP (subjective, objective, assessment and plan) notes to track a patient’s progress. These contain sensitive personal and medical information; does the software you’re considering meet the all-around requirements for HIPAA compliance? Do they even offer even offer a SOAP note feature at all?
There are near endless examples, obviously. You know what it is that you need. The winning software should be one that ticks all necessary boxes. 

An All-in-One Solution

  COVID-19 waiver form This is exactly what it sounds like—all the tools you need, all in one place. An intuitive calendar that covers weekly schedules, appointments, time off & resource management for multiple service providers are only the beginning.  Beyond that, you’ll want: 
  • Automated payment processing that is affordable and provides a seamless experience for you and your customers.
  • Clients to be able to book services at every major touchpoint, from your website and social media pages to their mobile devices. In fact, an app that enables mobile booking should be a must-have. 
  • An automatic notification system that sends text & email reminders and push notifications. These prevent customer no-call/no-shows and keep service providers up to date on changes. (Know what else prevents client no-shows? Being able to charge no-show fees!)
  • A way to track inventory, handle payroll, commission & rent collection, and run reports on all of it. 
  • A way to keep detailed client notes & client histories 
  • Forms for any number of things, including intake, customer feedback & surveys, and liability waivers. 
  • A full suite of marketing tools, synchronized with your social media accounts, at your disposal. These include, but aren’t limited to, email & text marketing, and daily deals 
This is not an exhaustive list. We mean what we say when we say, “all-in-one.”   

CustomizationVagaro's webpage builder

From your logo down to your commission structure and shipping rates, you’ll want a software that lets you customize every aspect of your business. This means one that offers: 
  • The freedom to create and sell unique memberships, packages, classes and products relevant to your business, which helps it stand out from competitors. 
  • Gift certificates, gift cards, membership cards and a club/member check-in app branded with your business’s logo. 
  • A personalized branded app that makes customer interaction with your business seamless and memorable. 
  • A responsive, branded website-builder and customized logo design. 
You’re the boss. Run things your way. 

Fully Integrated

Something important to consider: To have an all-in-one solution with industry-specific features, your software of choice must work seamlessly with other common programs and software.  You’ll want integrations that help untangle the logistical and financial sides. We’re talking about tracking transactions, accounting, and payroll & tax filing. Vagaro partners with Intuit/Quickbooks, Xero, and Gusto, respectively, for these functions.  Vagaro offers many integrations that can help drive bookings to your businessAdditionally, enabling clients to book appointments directly from your social media channels and on reviewing platforms isn’t only convenient for them, it means more business for you. Vagaro, for example, enables booking integration with Instagram, Facebook, Apple Maps and Yelp.  

 

Pay Only For What You Need. Get What You Pay For.

This one is short and simple. You shouldn’t be forced to pay for things your business doesn’t need.   Vagaro has over a hundred features included in its software, but favors an a la carte approach with many of our add-on features. This lets you choose which add-ons you need or see yourself using the most at a price that’s reasonable for your business, which saves significant money when compared to our competitors. We’re talking about saving over $100 per month for the same (or fewer) features in some cases, and nearly $1,400 per year in others  Yeah...  At this point, you’ve probably thought about all the features your business needs. Why should you pay for an entire package (at a rigid, high price) when you only need a few things? Can’t think of an answer? Neither can we.   
So, there it is. This could be the starting point in your search for scheduling and business management software—or it could be the end point. Are we biased? Maybe a little bit. We’d confidently pick ourselves over any competitor out there. But check us out for yourself...  And reach out when you’re ready.  [post_title] => Vagaro Alternatives - Here's Why You Can't Find Any [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => open [post_password] => [post_name] => vagaro-alternatives [to_ping] => [pinged] => [post_modified] => 2022-06-17 10:01:38 [post_modified_gmt] => 2022-06-17 17:01:38 [post_content_filtered] => [post_parent] => 0 [guid] => https://blog.vagaro.com/?post_type=btb_post&p=13379 [menu_order] => 0 [post_type] => btb_post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [4] => WP_Post Object ( [ID] => 12448 [post_author] => 25 [post_date] => 2022-04-13 13:20:06 [post_date_gmt] => 2022-04-13 20:20:06 [post_content] =>

Overview

Entrepreneurship requires ambition, strategy, and way more administrative skills than you might imagine when first starting out. Luckily, in today’s world, technology can help alleviate that burden. Adam Nijem was searching for that perfect software platform when he transitioned from working as a personal trainer at various gyms to starting his very own business—Star Method Boxing, in 2017. Nijem expected growing pains as he continued to expand his client base, but he didn’t expect that a software could make the tedious tasks of running a business even more time consuming and inefficient. So, he set out on a mission to find a platform that truly put small businesses first, thus making his process more efficient, preserving his revenue, and increasing the number of clients served.

Challenges

Too many customers can seem like a good problem to have, but not when it means the founder and sole employee of a new facility can’t juggle all the tedious tasks required to run a business on their own. Nijem found that many of his clients worked varying hours, thus making scheduling & coordinating sessions a big chunk of his day. In fact, he found himself on the phone for the same amount of time that he actually spent training. So, he turned to one of Vagaro’s competitors, Mindbody, for help. Unfortunately, using the platform itself was a challenge. Nijem said his experience with the software was far from user friendly. “Even if you’d been using it for years, you probably still wouldn’t be good at using it,” he stated. Once he began hiring employees of his own, he had to spend too much time teaching them how to navigate the platform, once again stunting his professional efficiency. Then came COVID-19.   Clients began canceling appointments left and right. Nijem was understanding of their cancellations, and he expected the same flexibility from his business management platform of choice. He quickly learned that wasn’t going to be the case. From the inability to temporarily pause individual functions or features, to drastic price increases, the lack of COVID-friendly options, and a general sense of feeling unsupported as a small business owner in an unprecedented global crisis, Nijem reached out to their customer support in hopes of a resolution. He recalls their reply: “Just because you stopped watching Netflix doesn’t mean they’re not going to charge you anymore. If you just want to cancel, you can.” The lack of support mixed with Nijem and his trainers being overwhelmed while using the software meant he needed to look for a different solution. “[They] give you a lot of information that doesn’t even matter and you get very lost in their software. All I can remember is being very confused using their software and I’m like, I don’t need to be paying this high price for this company that doesn’t even want to work with me coming out of COVID. Like, even the government was working with small businesses.”

Approach

Through plenty of research on alternative options, Nijem’s main inquiry to sales reps was, “How do you deal with and accommodate clients when something like COVID comes up?” With this being a main concern, he ultimately decided to make the switch to Vagaro. “Vagaro definitely wants to help their businesses succeed and grow. I wasn’t getting that feeling from the other [software] I was working with.” Nijem credited the decision to learning about Vagaro’s flexibility during COVID, such as temporarily offering free service to users. He also considered the process Vagaro used when restrictions began to lift, which was to resume charging clients only once their respective states and counties began allowing businesses to reopen. Additionally, he appreciated the platform’s relative ease of use, house call options, and the ability to temporarily pause certain features when not in use.

Conclusion

“Vagaro is supporting me in a way that I was never supported by any other software company before,” said Nijem. Trainers love that they never miss an appointment like they sometimes used to with the previous software due to a laggy app. “Our trainers who have used both softwares find it much easier and they never miss a session now, which is great.” The text, email, and push notification reminders all contribute to a reliable system appreciated by both trainers and clients. Additionally, clients are now able to easily book house call sessions, something they couldn’t do conveniently with the previous platform. This was pivotal for Star Method Boxing, especially during the peak of COVID lockdowns when the facility converted to a fully functional business on wheels to accommodate safety measures. His overall process is more efficient, his employees are satisfied and confident navigating the software, and his clients are happy that the 10-step booking process is down to a simple three. They can now book more sessions more often with ease. Nijem says he’s confident he made the right decision, “I feel like I’m a part of the Vagaro family.” [post_title] => How Vagaro Supported A Fitness Entrepreneur Through COVID [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => open [post_password] => [post_name] => how-vagaro-supported-a-fitness-entrepreneur-through-covid [to_ping] => [pinged] => [post_modified] => 2022-06-16 14:40:28 [post_modified_gmt] => 2022-06-16 21:40:28 [post_content_filtered] => [post_parent] => 0 [guid] => https://blog.vagaro.com/?post_type=btb_post&p=12448 [menu_order] => 0 [post_type] => btb_post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [5] => WP_Post Object ( [ID] => 12188 [post_author] => 16 [post_date] => 2022-04-05 12:35:14 [post_date_gmt] => 2022-04-05 19:35:14 [post_content] => Vagaro is excited to announce our first annual Iconic Conference in 2022! This promises to be a transformative experience for entrepreneurs and business professionals alike in the beauty, wellness & fitness industries.   Gold medalist, best-selling author, and fitness icon, Venus Williams will be the special guest speaker, along with Tabatha Coffey, hairstylist, salon owner & television personality.   iconic.22 will be a fantastic opportunity for professionals to get inspired and gain knowledge about our feature-rich, solution-based scheduling & business management software. You’ll also get the chance to hear the success stories of other entrepreneurs, peers & thought leaders in your industry.   This will be a two-day event held on September 25—26 in San Francisco, California, at the premiere venue, Bespoke.  [video src="https://assets.website-files.com/62191632e35973c2c7fbce0a/622007fb0d9990464c25be9a_IconicPromo_9x16-transcode.mp4" /]

Event highlights include: 

  • Breakout Sessions – Gain insight from special guest speakers like Venus Williams & Tabatha Coffey. Learn strategies on how to elevate your business to the next level of success.
  • Wellness Classes – Start each day with complimentary wellness classes (yoga) to help increase your focus & productivity.
  • Expert Meet & Greet – Have specific questions about Vagaro? Meet and learn from our Vagaro Specialists to answer all your questions. 
  • Entertainment – Attend Vagaro’s white attire party & award ceremony celebrating Vagaro Users on Sunday, September 25.
iconic.22 is a can’t-miss event. Designed to inspire, educate & celebrate, the two-day experience will leave independent professionals equipped to take their business to the next level. To participate, register now and reserve your space for this memorable event.   [post_title] => Vagaro Iconic Conference 2022 [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => open [post_password] => [post_name] => vagaro-iconic-conference-2022 [to_ping] => [pinged] => [post_modified] => 2022-04-05 15:49:41 [post_modified_gmt] => 2022-04-05 22:49:41 [post_content_filtered] => [post_parent] => 0 [guid] => https://blog.vagaro.com/?post_type=btb_post&p=12188 [menu_order] => 0 [post_type] => btb_post [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [post_count] => 6 [current_post] => -1 [in_the_loop] => [post] => WP_Post Object ( [ID] => 14945 [post_author] => 17 [post_date] => 2022-07-26 09:42:08 [post_date_gmt] => 2022-07-26 16:42:08 [post_content] => As a booking & business management software for the beauty, wellness and fitness industries, Vagaro is attuned to the needs of its customers, particularly those in the yoga community.  Community really is the best word to use when describing this industry. The relationships that form between many teachers and practitioners through their shared passion for this discipline is integral to the growth of yoga businesses.  Yet, yoga professionals have unique challenges building and growing their communities. Customer retention is particularly difficult. So is visibility and growth in an expanding market. In the UK alone, 460,000 people take part in yoga classes each week.   Below are some simple fixes to these issues and how Vagaro’s software can help yoga businesses implement them.   

iPhone featuring the get featured optionWebsites, Listings & Standing Out

Competition isn’t as threatening for yoga studios as it is for other business types. This is due in part to how large their market is, but also because of the “cross pollination” between yoga styles. It is common for, say, a practitioner of Yin yoga to up the intensity with some Vinyasa classes, or really challenge themselves with a Bikram class. A little competition, therefore, is a good thing.  However, yoga teachers, whether they own a studio or not, must list their businesses on all the major search engines and review sites. A clean, branded website will further boost their online presence and increase search engine optimization (SEO).  Yoga businesses who use Vagaro’s software have the crucial benefit of a free business profile and booking page on Vagaro’s Wellness Marketplace, a directory where millions of people search for businesses and book classes daily. This booking page functions as a branded website that lists classes, memberships and services, instructor bios, and what clients can expect.  Vagaro users can also use the Marketplace’s Get Featured option to push their business to the front of the crowd and advertise Daily Deals—flash specials that keep existing clients coming back and draw new ones in.  A first-class reputation also draws in new business. Customers are already willing to give sparkling word-of-mouth reviews, so encourage them to do this online. Customer reviews play a key role in how people choose which business they patronise. That’s why they’re enabled on Vagaro’s Marketplace booking pages, as is the option to respond if necessary.   For 7 simple tips on how to respond to customer reviews—good and bad—check out this article on Vagaro’s blog.   

Stick the Transition from Booking to Check-in

Providing a transcendent experience for the members of your growing community begins before they even arrive at your studio. No, we’re not talking about a nature retreat, though that's a fine idea. We’re talking about easy online booking and class check-in.  Think of this in terms of transitions; the smooth, seamless movements from one pose to the next. The sequence of discovering your studio, booking a class and, finally, checking in for that class should be just as seamless for customers as a Warrior II into a Triangle.  If online booking and class check-in were poses, they’d be two of Vagaro’s strongest. Clients can book classes 24/7 through Vagaro.com, the Vagaro mobile app, Yelp, Facebook & Instagram, as well as through booking widgets on your business’s website. The booking software also protects income with a booking deposits feature and automatic fee processing for no-shows and cancellations.  With Vagaro’s branded check-in app, clients can check in for classes on their phones or smart watches with a QR code, which alerts instructors of their arrival immediately. Apps are branded with a studio’s logo and can be configured to include refund policy waivers or other forms.  Simply enabling a fluid booking to check-in sequence creates convenience for your clients and increased revenue for you.   

Text and email marketing on mobile phoneSpread the Word Through Email & SMS Text

According to Yogi Times, word of mouth (WOM) is still the best form of advertising for yoga studios trying to fill classes. While that may be the case, the truth is that many of the yogis filling those spots won’t return. According to data compiled in 2019 by the Yoga Business Summit, most yoga studios will lose 50% of clients after their first class and retain only 20–25% of them by month’s end.  The good news is that yoga businesses can significantly boost client engagement and retention, as well as increase the effectiveness of the holy WOM, through common-sense email and text marketing.  It doesn’t take a marketing guru to deploy timely, effective email and text campaigns, nor is it terribly expensive. Vagaro’s automated email & text marketing tools enable many yoga businesses to send targeted, branded messages to their customers every day. The first step is to acquire the contact information and opt-in permission of as many clients as possible. Vagaro users can conveniently store all this info into customer profiles.  Then, you’re off! Remember that email is best for lengthier messages, such as: 
  • Announcements for special events, such as a workshop on inversions, or a niche class about the best poses for weightlifters 
  • Monthly newsletters 
  • Helpful content, like what to expect from your first yoga class 
While text is best for shorter, more urgent things, including: 
  • Flash promotions and discounts, such as a bring-a-friend class special 
  • General class reminders 
  • Last-minute class opening notifications 
  • Follow-up messages to first timers 
Whether advertising class specials or sending out birthday wishes (with a nice discount attached!), your customers will feel appreciated and genuinely excited to return. They are likely to communicate their enthusiasm to friends who are looking for a place to begin, or continue, their yoga journeys.   

Hand holding smartphone getting a text marketing blastA Note on Mindful, Multichannel Marketing

Text messages reach clients with mobile devices instantly, have an average open rate of 98% and are generally opened within 90 seconds of delivery. In the UK alone, people spend nearly five hours a day on their mobile phones, according to bbc.com. Their most-used phone service? Sending and receiving emails, says another source.  The lesson here is that, while mindfulness is a difficult concept to teach, much less embody, people are plenty mindful of their mobile devices. However, yoga businesses should also be mindful about the type of content they send and when they send it.   Sporadic, impersonal emails and clunky texts sent in the wee hours of the morning will test even the most loyal client’s patience. This easy-to-digest article on the Vagaro Blog breaks down how to make email and text work together.     ----  Community connection is a cornerstone of growth for yoga businesses. A sound email & text marketing strategy, combined with a strong online presence and intuitive booking across multiple touchpoints, will help increase that growth.  Vagaro has given over 1,000 yoga businesses these tools, and assists with many other aspects of studio management, from inventory and payment processing to staff management. We are proud of the many roles we play in our customers’ communities. For information on how we can help build and grow yours, visit sales.vagaro.com   [post_title] => Ways to Grow Your Yoga Business [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => open [post_password] => [post_name] => grow-your-yoga-business [to_ping] => [pinged] => [post_modified] => 2022-07-26 09:42:08 [post_modified_gmt] => 2022-07-26 16:42:08 [post_content_filtered] => [post_parent] => 0 [guid] => https://blog.vagaro.com/?post_type=btb_post&p=14945 [menu_order] => 0 [post_type] => btb_post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [comment_count] => 0 [current_comment] => -1 [found_posts] => 23 [max_num_pages] => 4 [max_num_comment_pages] => 0 [is_single] => [is_preview] => [is_page] => [is_archive] => 1 [is_date] => [is_year] => [is_month] => [is_day] => [is_time] => [is_author] => [is_category] => [is_tag] => [is_tax] => 1 [is_search] => [is_feed] => [is_comment_feed] => [is_trackback] => [is_home] => [is_privacy_policy] => [is_404] => [is_embed] => [is_paged] => [is_admin] => [is_attachment] => [is_singular] => [is_robots] => [is_favicon] => [is_posts_page] => [is_post_type_archive] => 1 [query_vars_hash:WP_Query:private] => a10034b3093bf54312ea80d4ef16758f [query_vars_changed:WP_Query:private] => [thumbnails_cached] => [stopwords:WP_Query:private] => [compat_fields:WP_Query:private] => Array ( [0] => query_vars_hash [1] => query_vars_changed ) [compat_methods:WP_Query:private] => Array ( [0] => init_query_flags [1] => parse_tax_query ) )

Wellness

Ways to Grow Your Yoga Business 

As a booking & business management software for the beauty, wellness and fitness industries, Vagaro is attuned to the needs of its customers, particularly those in the yoga community.  Community really is the best word to use when describing this industry. The relationships that form…

6 Effective Ways to Grow Your Spa Business 

“Vagaro is completely vital in the job it does here. Without it, we’re all walking around blindly.”    These are the words of Dipali Patel, owner of The River Spa, an oasis of tranquility & wellness located in London’s Pinner neighborhood.   Patel does not operate blindly,…

iconic.pop – What is Iconic? 

Catch iconic.pop, a new web series from Vagaro covering pop culture and all things iconic.22, Vagaro’s conference for the beauty, fitness & wellness industries, to be held in San Francisco this September 25–26.

Vagaro Iconic Conference 2022 

Vagaro is excited to announce our first annual Iconic Conference in 2022! This promises to be a transformative experience for entrepreneurs and business professionals alike in the beauty, wellness & fitness industries.   Gold medalist, best-selling author, and fitness icon, Venus Williams will be the special guest…

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About Vagaro

Vagaro is a cloud-based scheduling software commonly used by beauty, fitness, and wellness businesses to manage booking, credit card payments and processing, marketing, payroll, inventory management, reporting, and much more.

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