Over the next five years, the already thriving wellness industry is expected to grow further. As it expands, more and more people will become wellness professionals, which could quickly oversaturate local wellness markets. Despite an increasingly competitive marketplace, those who decide to establish a wellness business can reap great rewards if they employ the proper game plan. 

To have a thriving wellness business, you need to have clients. Once you acquire a new client, you must work hard to retain their business. But how can you attract clients to your spa, massage clinic or other wellness establishment? Building a strong client base is the cornerstone of any prosperous business. 

In this article, we’re going to look at four ways to attract potential clients to your wellness business. By the end of this article, you’ll understand the importance of each point and how a little investment will benefit your business in the long run. 

 

1. Invest time in marketing 

Marketing is your best friend when it comes to promoting your business and acquiring new clients. This includes social media, text & email marketing, your website, customer reviews & much more. It’s easy to think you can make a few social posts, design a pretty website & call it a day. But marketing is a long-term, ever-evolving plan that adapts as you discover what is effective versus what can be improved. 

At first, it can be intimidating to think about developing a marketing strategy. However, with some time and consideration, you’ll be able to create a thoughtful, timely & actionable plan to help increase your business’s visibility. 

Establish an active online presence. This includes posting relevant content consistently on social media, having a Google Business Profile with updated hours and maintaining an effective website with online booking capabilities. 

If you’re interested in learning about what it takes to develop a successful marketing plan, download our 7-step guide that also offers some pointers on best practices and which tools you need to get started.   

2. Provide high-quality service  

Aside from having a well-conceptualized marketing plan, you must also continually deliver top-notch services. As a wellness professional, you’re already good at what you do. However, with growing competition, you need to think of creative ways to stand out from competitors. Start by prioritizing the client’s experience. 

Consider offering unique services like small workshops to teach clients how to make skincare products at home. After a massage, you can show clients how to massage their faces to relieve tension throughout the day. Even little things can enhance the customer’s experience and compel them to return. Small actions that add up include offering a client some water or playing relaxing background music of their choice. 

Want to make a client feel secure & special? Take notes after appointments to track client preferences which can help you offer more personalized services tailored to a client’s needs. This builds rapport and trust between you & the client, increasing retention. 

With stellar service, your happy clients will tell their friends or post about your business online. Don’t be afraid to ask for reviews from clients! Positive reviews will attract clients to your business. 

3. Keep your space clean & welcoming 

Cleanliness is essential in any industry, but especially for a wellness business. Your space must always be organized and polished. With this, avoid making your space overly clinical or cold, as this could be off-putting and less welcoming. Strive to create a clean, well-lighted place that will make any client feel at home. Here are some design tips to keep in mind while decorating your space. 

  • Colors invoke emotions, so do your research and choose a color scheme carefully 
  • Harsh lights are unwelcoming. See what lighting you have and how to adjust it to meet your needs. 
  • Plants can create a natural, lighter vibe 
  • Your reception area is the first thing clients will see. Create an entrance that would make you feel relaxed & at ease. 

4. Attend local events 

Community events are a great way to network, meet fellow industry professionals and spread the word about your wellness business. Whether you attend a wellness-specific community event or a more generalized community-building event, there are plenty of opportunities to boost your business’s visibility. 

If you are at an event where you can offer something free, like a quick 5-minute massage or instructions to create a simple DIY exfoliator kit, be sure to have business cards to hand out with your logo and basic contact information. Local events allow you to connect with potential clients who are close to your business and could quickly become loyal customers. 

Get Vagaro to Find Potential Clients 

After reading this article, you now know four different ways to get more clients to your wellness business. Some of our suggestions, like finding community events or providing high-quality services, depend on you. Not sure where to start with social media or building your marketing strategy? Vagaro has you covered. 

We have a guide to social media essentials that review best practices for five social media platforms. We also take you through seven steps to conceptualize a marketing plan that you can realistically execute. Along with our guides, Vagaro also helps make running your business as seamless as possible. With a customizable webpage, an easy-to-use booking system & tools like email & text marketing, Vagaro can help you execute any marketing plan you can dream up. Best of all, our free Marketplace helps potential clients find you! 

Do what you love & let Vagaro do the rest. Start your free trial with Vagaro today and unlock the potential of your wellness business.