“Vagaro is completely vital in the job it does here. Without it, we’re all walking around blindly.” 


These are the words of Dipali Patel, owner of The River Spa, an oasis of tranquility & wellness located in London’s Pinner neighborhood.  

Patel does not operate blindly, nor are potential clients blind to her business. Vagaro’s scheduling & business management software has enabled her to thrive for the same reasons it has many business owners and independent professionals. This is because Vagaro’s tools are built around three important, interrelated concepts: helping a business get found, obtain bookingsincrease profits.  

It’s an intentionally simple and effective model with which to run a successful business. Below, you’ll find an easy breakdown of this model and 6 ways to work within in it in order to get found, booked and paid.


Be Seen 

Vagaro's webpage builderThe Vagaro Marketplace  

It is vital for businesses to be listed on all the major search engines and review sites. Those businesses that use Vagaro’s software have the crucial benefit of a free business profile and booking page on Vagaro’s Wellness Marketplace. 

More than 10 million users search for businesses on Vagaro.com, our Wellness Marketplace. In 2021 alone, the Marketplace brought businesses over 104 million bookings. The profit margin here should speak for itself, especially since being listed on the Marketplace is completely free as a Vagaro user. This means that Vagaro does not take a percentage of your bookings. 

The booking page functions as a branded website that lists classes, memberships and services, instructor bios, and what clients can expect. Customer reviews play a key role in how people choose which business they patronise, and this is where you’ll find them. Once they’re convinced, this where clients can book your services, which brings us to our next tenet… 


Get More Bookings  

Dipali Patel managing The River Spa booking calendarBooking & Calendar

Clients can book with you 24/7 through your Vagaro business page, the Marketplace, Facebook, Instagram, Yelp & Apple Maps. Just set your availability and clients can start booking. No more confusion. No more phones calls. No more wasted time.  

Your Vagaro Calendar, then, enables you to view  key booking details, filter by employee & easily manage multiple diaries. 



Vagaro calendar waitlist feature rendered on an iPadWaitlist

The Waitlist offers last-minute slots to clients who’ve signed up, making appointments suddenly possible during an otherwise full schedule.  

Waitlisters are automatically contacted with the opportunity to schedule once a spot becomes available. This keeps the books full & clients happy. 


Hand holding smartphone getting a text marketing blastMarketing

Vagaro’s automated email & text marketing tools enable businesses to send targeted, branded messages to their customers every day.

You, too, can use email marketing to advertise promotions or remind clients when it’s time to come in (ideally with a nice discount attached). Vagaro provides users 1,000 emails/mo, free of charge.  

Set up text campaigns to automatically send before & after appointments, when you’re having a sale, or for quick birthday wishes. Send correspondence to a specific customer or to your client base, en masse. 

As a reminder,

Email is best for lengthier messages, such as: 

  • Announcements for special events, workshops, classes 
  • Monthly newsletters 
  • Helpful content, like what to expect from your first session 

Text is best for shorter, more urgent things, including: 

  • Flash promotions & discounts 
  • General appointment reminders 
  • Last-minute appointment openings 
  • Follow-up messages to first timers 


Increase Profits 

Vagaro now offers credit card processing in Canada, Australia and The UKPayment Processing 

Credit card processing allows for online prepayments & deposits to protect your time & money.

Keep card information on file to protect yourself from no-shows, cancellations & lost revenue. That’s efficiency for clients & peace of mind for you. 




“We started using Vagaro’s credit card processing to secure bookings, which has stopped no-shows. We have zero no-shows,” said Patel.



Salon's online store productsOnline Store & Inventory

By setting up your business’s online store, you can give clients a digital shop that fits inside of their pockets. They can browse your digital shelves and purchase products, gift certificates, memberships and packages. Vagaro doesn’t charge commission on what you sell, which means that you keep 100% of your profits from online sales 

With your online storefront comes an automated system that detects low quantities and alerts you so you can send purchase orders in a timely manner. 


Found. Booked. Paid. Think of this not only as a mantra for running and growing a successful business, but as guide for how to use the Vagaro platform most effectively.

For more information on the software’s features and how they can help you, visit sales.vagaro.com.