For businesses affected by a COVID-19 closure or shelter in place order, it’s more important than ever to keep your business top-of-mind and attract new customers to shop your online store and register for your live stream options. That way, when you get back to work, you’ll have more new clients to welcome back and add to your established customer base. Click here to read a letter from our CEO, detailing how Vagaro is here to help your business get through this crisis.

Does your business want to…

  • Attract new clients?
  • Build your customer base?
  • Grow your business?


If you answered YES to these questions, it’s time to consider Vagaro’s Get Featured, and make sure you’re attracting the ideal clients for your business! One of the biggest challenges small business owners in beauty and fitness face is balancing “more clients” against “the right kind of clients.”

For many small business owners, it’s all to easy to fall into the trap of trying to be all things to all people. It seems logical, after all: to grow your business and increase your earnings, you should cast a wide net. But that isn’t necessarily the truth of the matter. Businesses with the strongest customer base, client retention rates, customer loyalty, and sustained profits are businesses who focus on attracting (and retaining) more of the ideal clients for their shop. Here’s how getting featured on the Vagaro Marketplace can help your business attract more ideal clients and transform your business from ordinary to extraordinary!

The 80/20 Rule

Have you heard of the 80/20 Rule (also called the Pareto principle)? When applied to business, this theory states that 80% of sales come from 20% of clients. In this scenario, the 20% of clients accounting for 80% of your business are your ideal clients. In order to attract more 20% clients, you’ll need to know who they are, what they want, and how to meet and exceed their expectations.

Who’s Your Ideal Client?

First and foremost, your ideal client isn’t anyone who walks through the door with money. Your ideal client is someone who’s a fit for your business facilities, location, services, and team of talent. Your ideal clients are the customers who love the work that you do, the products you sell, are easy to provide services to, and provide you with quality new client referrals. Focus on attracting the right clients, and conversion into loyal customers will be a snap!

Reports Help Target Ideal Customers

The quickest way to identify and target your ideal clients is to use data instead of instinct. First, run a customer report for each service professional, using the filters that help you zero in on your “20%” ideal clients. The best place to start is to filter clients based on services, classes, or product sales. You should also run an employee sales report to help identify the top 20% clients for each service professional on staff. Then, run a product sales report to see which customers are doing the most purchasing. Once you’ve run these reports, review them side-by-side and see where they overlap. Chances are, the customers purchasing products are also the customers booking and re-booking services, showing up for their appointments, and referring new clients. Voilà! You’ve found your 20% and identified who your ideal clients are. The next task is how to attract more clients like them—which is where getting featured on Vagaro comes into play.

Get Featured—Get the Right Clients in Your Door

Buyers make most decisions by relying on their two-second first impression.”

— Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

First impressions are key to attracting new clients. And to effectively make a great first impression, you need the right marketing tools for the job. As a Vagaro Featured Business, your listing is prioritized over other local businesses on the Marketplace, Vagaro App, and listing pages, where over 5 million users research and book services in the beauty and fitness industries. Vagaro is mobile-friendly, offering new clients a convenient way to explore and act when they discover your business. Your featured Vagaro listing uses a clean, easy-to-navigate design and puts all the information a new client needs at their fingertips. Your listing includes everything from contact information, online booking, and map geolocation to the amenities and “perks” that make you stand out in a crowd. Vagaro’s Get Featured is a cost-efficient way to leverage a powerful advertising tool and create a lasting impression!

To attract the right kind of clients to grow your business, you need the right tools. Get Featured and get ideal clients to book with your business!

Header Image and Icons: Mia Montemayor via Vagaro