How Gender Neutrality Can Help Your Business
In recent years, a new culture of beauty has bloomed, and it’s grown into a rich garden of diversity & inclusivity. The beauty industry is saying goodbye to the Eurocentric standard of beauty—tall, young, thin, blonde, and blue eyed—and hello to present-day values of inclusion. Along with this shift is the rise of genderless fashion, and hair stylists are helping to shape this new narrative.
Revamp Salon, a gender-neutral booking boutique, has been leading the way in embracing genderless practices. Huy Le, hair stylist & founder of Revamp, takes pride in catering to a person’s hair needs, regardless of their gender. He considers the time and effort put into a hairstyle as his determining factors for pricing & marketing.
“We charge based on time and effort we put in, not on your gender.” –Huy Le
This is an innovative approach, as most hair salons are still using antiquated procedures when it comes to listing & describing services/products. This can be problematic for customers that identify as nonbinary or transgender, as it leaves their specific needs unmet. It can also lead to a loss of business and revenue for hair salons, considering the growing population of nonbinary people.
Within the last five years, Revamp has successfully launched a genderfluid business model that highlights gender neutrality. For example, non-gender specific naming conventions are used to describe their services, such as short haircut vs. men’s haircut. This may seem like a small difference; however, it holds large significance and impact.
“Some men prefer long hair, and some women prefer short. It seems imbalanced when gender labels are involved.” –Huy Le
To further embrace the importance of inclusivity, Huy also talks with his clients about why he implemented gender neutrality methods at Revamp. He calls it “chair education” and uses the time as an opportunity to talk and learn more about customer experiences.
Hair & beauty are synonymous and as the idea of glamour shifts, hair trends follow. Creating a safe space for clients where they can comfortably be themselves is a recipe for success. And having service options that appeal to all can help a business stand out, get noticed, and get booked.
*To get more tips on how make your business more inclusive, click here.
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