Disclaimer: The information contained on this site/blog is provided for informational purposes only and should not be construed as legal advice on any subject matter.  You should not act or refrain from acting based on any content included herein without seeking legal or other professional advice. Performing cosmetology services that do not comply with State Board regulation or licensing requirements can result in adverse actions taken against your license and/or business. The contents of this blog contain general information and may not reflect current legal developments or address your situation. Vagaro disclaims any and all liability for actions you take or fail to take based on content on this blog.

Since the beginning of the pandemic, beauty professionals and their customers have learned to adapt swiftly in an ever-changing world. It’s transformed not just how beauty businesses operate, but how customers engage with those businesses. Despite new safety measures, many salons and spas are discovering that the greatest obstacle they face is customer anxiety. Once you’ve adapted your workflow for the COVID world – how do you build customer trust?  

The Four Elements of Trust

Let’s explore how to future-proof your business using the four elements of trust – expertise, transparency, compassion, and communication – and attract new customers in the process!  

Expertise means more than just being skilled in your profession. It means that you also understand that the COVID world is different and requires unique practices, tools, and safety measures.  

Transparency shows customers that your business has integrity and is open and honest about the new safety measures, tools, and practices you’re implementing for their protection.  

Compassion is what lets customers know that we’re all in this together, even if we’re experiencing it in our own unique way. Compassion tells customers that their safety and peace of mind matters more than money.  

Communication brings expertise and transparency together. By communicating with customers, you show that your business is expert in adapting and transparent in how you do business.  

Use Touchless Technology to Build Trust  

Even before the pandemic, customers understood the benefits of touchless technology, and were increasingly expecting them from businesses. In the COVID world, touchless communicates a safer, professional transaction, elevating the customer experience by meeting and exceeding their expectations, which can be accomplished in myriad ways. Digital forms and waivers, contactless check-in, and low-contact checkouts processing ease customer anxiety, show your level of professionalism, and demonstrate your commitment to their safety.  

 

virtual consulation

Keep Customers Updated Through the Power of Text & Email  

New tools, new practices, and a new business layout are updates that show customers your commitment to their comfort and safety. Communicate those changes using the combined power of text and email to provide the personal touch customers crave in the socially distant COVID world! Whether you’re announcing new house call availability or sending reminders about contactless check-in procedures, text and email deliver real-time updates directly to their trusted device. With every email and text update, you reaffirm to clients that your business is trustworthy and prioritizes their safety and comfort.

COVID Clean Checkout

Build Trust Through Transparency at Checkout

When it’s time to check out, cashless is the safest option for everyone, whether you’re in the salon or on a house call. Paying in advance is a contactless option to offer clients, allowing them to pay at the same time they book their appointment. But if your client prefers to pay after their service, you can offer a COVID-Clean checkout on their own device or use your EMV chip card reader to pay with a tap, dip, or swipe. COVID-Clean checkouts let customers see every part of the transaction, from tax to tip, on their own device.

Go Mobile to Ease Customer Anxiety

Some customers aren’t ready to come into the salon – but they are ready for an appointment! In just minutes, you can enable the Outcall/Mobile Services feature, update your Vagaro.com, and send customers an email and text alert that you’re booking house calls. By offering new options for appointments, you ease customer anxiety by letting them choose how and when they see you. Extended salon hours, house calls, and mobile or offsite salon services are accommodations that demonstrate compassion and a willingness to work with customers who just aren’t ready for the salon yet.

Trust Is Attractive to New Customers

Anyone will tell you that it can be tough to find the person who does your hair just right. That challenge is even greater in the COVID world! For customers who are looking for their perfect salon, trust is the factor that matters most. In a time where everything feels risky and uncertain, what you do to earn customer trust is the deciding factor when they’re ready to book. Online booking, professional sanitation practices, touchless technology, contactless check-in outcall options, and a COVID-Clean checkout allow you to earn customer trust while streamlining your workflow. When your customers leave glowing reviews, your business becomes eligible for Vagaro’s COVID-Ready business badge, which can be earned after five customers provide a rating of four-and-a-half stars or above – plus, it attracts new customers to your shop!

 

Try Vagaro free for 30 days and let us earn your trust! Whether you’re working in-store, outside or offsite, building customer trust in the COVID world is critical to securing the future of your business. Touchless technology shows you’re an industry leader, committed to providing customers a safe, professional experience. Vagaro’s COVID-Clean features help you meet and exceed customer expectations and build their trust in your business, for a future that looks brighter and brighter every day. 

P.S. If you own or manage a business that charges rent and fees, learn more about how you can do that with Vagaro’s new Automatic Rent & Fees feature.

 


 

Disclaimer:The information contained on this site/blog is provided for informational purposes only and should not be construed as legal advice on any subject matter.  You should not act or refrain from acting based on any content included herein without seeking legal or other professional advice. Performing cosmetology services that do not comply with State Board regulation or licensing requirements can result in adverse actions taken against your license and/or business. The contents of this blog contain general information and may not reflect current legal developments or address your situation. Vagaro disclaims any and all liability for actions you take or fail to take based on content on this blog.

 


 

Images: Giorgio Trovato via Vagaro