With autumn comes pumpkin spice everything—why not give your clients an extra dose of pumpkin on their next visit with a Daily Deal? Seasonal weather changes in autumn have a way of dehydrating the skin and compounded with sun damage from the hot summer months, can make the skin look dull. If your clients need a skin treatment that provides radiant, glowing, skin, a pumpkin enzyme service might be exactly what they’re looking for. Whether your spa has been offering these kinds of services for a while, they’re a new addition to your service menu, or you’re considering offering these services, here are some helpful tips on how to market them.

Naming Your Daily Deal

There are two effective strategies for naming your Daily Deal. First, you can be straightforward and to the point, and include only the service and discount. For this option, a sample name would be “Pumpkin Enzyme Services 20% Off.” The second strategy is to create a catchy name that entices the browser to click the service name to learn more. For this strategy, and example might include a pun or wordplay alluding to the service in a way that’s fun and whimsical. For example, “Pumpkin Enzyme & Chill, 20% Off,” or “20% Pumpkin Enzyme Services for Gourd-geous Skin.” Try to keep your Daily Deal names short and direct, or short and witty—Daily Deal names are limited to 50 characters, including spaces.

Describing Your Deal

Use this section to hook and educate new clients. Try to keep descriptions brief, yet informative. You’ll want to outline the basics of the deal, as well as provide a browser unfamiliar with the service what the benefits are and why they might want to book the service. Remember, the more descriptive information you provide new customers, the more likely they’ll be to get intrigued and book a service. Below, we’ve included a sample description to describe a pumpkin enzyme facial Daily Deal. Descriptions are limited to 500 characters, including spaces. Feel free to use this sample script of 498 characters as a template to create your own Daily Deal descriptions!

Sample Script, Pumpkin Enzyme Daily Deal

This October, treat yourself to 20% off any pumpkin enzyme service! Pumpkin enzyme benefits many skin types, particularly dull, sun-damaged, or acne-prone skin, while minimizing signs of aging. Pumpkin enzyme infuses skin with antioxidants, zinc, potassium, fruit enzymes, vitamins, and beta-carotene to combat free radicals, outward signs of age, and gently exfoliate dead cells to reveal radiant, glowing skin. Book a service today and see for yourself that pumpkin isn’t just for lattes and pie!

Fine Print Description

The fine print is where you include important information un-related to the service itself, such as duration of the deal, how many deals can be claimed by a single buyer, redemption deadlines, or any other restrictions. Here, remember to outline any rules and restrictions that purchasers will need to know to redeem the deal and leave you the best possible customer review! Like the deal description, the fine print section is limited to 500 characters, so be brief but clear. Below, we’ve included a 459 character fine print sample script for you to use as a template or guideline when you create your next Daily Deal!

Sample Fine Print Script

20% off pumpkin enzyme services good through October 31, 2019. Promotional value expires 120 days after purchase. Amount paid never expires. No cash value. Daily Deals may not be exchanged or refunded. Limit 1 per person, may buy 2 additional as gifts. 20% discount applies only to pumpkin enzyme skin services. No exceptions, exchanges, or substitutions. Purchases may be transferred to another person through front desk. Appointment required for redemption.

Sample Script via Vagaro

After you’ve finalized the text descriptions of your Daily Deal, you’ll be just a few simple steps away from launching your promotion. Remember, with Vagaro Daily Deals, your business keeps all the profits from your campaign, and you can use our top-ranked analytics to track its performance. If you want to make sure your Daily Deal really stands out, try becoming a Vagaro featured business. With your business on the first page of results on the Vagaro Marketplace and Pro App, your Daily Deal is sure to attract some extra attention from browsers. Use these handy tips and sample scripts to personalize any kind of seasonal promotion that’s right for your business, and bring in more new customers this season.

Read more about Daily Deal best practices and benefits here. Ready to create your own Daily Deal? Here’s how to get started! Like what you see here, but haven’t started using Vagaro? Click here to start your free 1-month trial subscription, and see what kinds of Daily Deals you can create!

Header Image: Photo by Bee Naturalles on Unsplash

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