Tags Posts tagged with "salon"

salon

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Joshua Ness

How can we know how we are doing as a business if nobody tells us? You will hear every negative comment a client or employee has to offer, but probably only one out of every fifty positive comments! Because we are human, it is the negative comments that sit in our hearts and cause us to worry and fuss. There is a way to head off a lot of the negativity that floats around out there and infects your business? It is FEEDBACK! And not just client feedback, but employee feedback as well!

When we are giving GREAT customer service, our employees are our number one customer!

They also need to experience and understand the customer experience in the salon. To find out about that experience from their point of view you need to ask.

When was the last time you handed out a Feedback Form to either your clients or your staff? Is negativity creeping up on you? If it is, it is time to get out the forms and find out what is going on in your business.

Put together a feedback form for your employees. Some of the questions you might ask them are:

  • how do you rate as an employer?
  • what do they love best about their position?
  • what do they like least?
  • what can you do as an owner to improve on your delivery of service?
  • where do you see yourself in the next twelve months?

The questions can be as simple or as complex as you want, depending on the type of feedback and information you want to collect. After all, if you are collecting the information on what you can do to change, grow and develop, you must be prepared to make the changes!

If you are doing an employee feedback form, make sure that it is anonymous.

Let’s face it – none of us are perfect, but how do we bring about change if we aren’t sure of where to change? Get it from the horse’s mouth!

Client Feedback Forms are different from Client Survey Forms. A survey form establishes who your client is; their age, gender, socio-economic status, demographics, buying patterns, etc. A feedback form tells you how you are doing as a business. This form will include information such as:

  • how accessible was the parking?
  • how were you greeted?
  • how were you checked out?
  • how was everything in between?

Again, this form can be as in-depth or as simple as you want, depending on the level of information you are looking for and the changes you are willing to make.

Use “Consultation Cards” to head off negative results from your clients.

Turn your “First Time Client Card” into a consultation card to be used at the beginning AND at the end of the service. The information you gather should include:

  • lifestyle of client
  • length of time available to spend on hair daily
  • allergies
  • styling competence
  • service expectations
  • types of product used

The stylist then uses the consultation card to go over the expectations of the client for the service they have booked. At the end of the service, the stylist uses the card to affirm they have achieved the results that the client has asked for.

A salon business offered a refund on services if the client was not completely satisfied with the results.  After doing all the right things; consultation card, follow up affirmation at end of service, a client called the owner and said she wasn’t happy and wanted her money back.

The owner had seen the beautiful results on the client and how happy she had been on completion of the service and realized that the client wanted to take advantage of the refund offer by complaining. The owner said she would be happy to refund the money, but could the client please come into the salon and explain precisely where and what the errors were so that the stylist and the business could grow from their mistakes.  Needless to say, the client didn’t return for her money because the salon had given her everything she had asked for!

Feedback is the one of the most important forms of communication you will need from your staff and your clients.  Start collecting information and find out how well you are operating your business.

 

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Kris Atomic

Just got back from a selling trip in another city; and it looks like the same issues exist in every city! We came up against one of our major complaints at least SIX times over the last week – service providers that are DISCOUNTING their services!

The unfortunate truth: stylists only do it, because the salon owner allowed it to happen.

We cannot understand how a service provider can charge their clients a lower price than the one offered on the menu!  As a salon owner/business person, you establish your pricing based on what you need to bring in to the salon to meet your rent, salaries/commissions, and expenses. It’s actually stealing from the salon owner to charge less than the prices stated by the owner! Yet, salon owners complain about this happening over and over again.

Because we actually touch people, service providers often feel close to the client and think of them as friends and therefore want to offer them gifts like lower prices. This also happens when the service provider themselves feel they are not worth the price being charged or make unnecessary assumptions that their clients can’t afford their services. The most upsetting thing for these Two Blondes is the complaining that salon/spa owners do when this happens. If you have discounting happening in your business, go and look in the mirror for the real culprit!

Imagine this scenario: you need $30,000 per month to break even with your expenses. You set your prices accordingly, market your business, book your employees and BANG! Johnny Angel decides that $60 haircut is too much for his clients to pay and only charges them $45. He still gets his 50% commission of $22.50 but the business has been screwed out of the necessary amount they need to cover the cost of the service. If you are like the majority of business owners, you are probably not making much profit and that discount Johnny just offered just cost you 8% of the sale!!

PUT IT IN YOUR POLICY MANUAL!

If a stylist is discounting due to lack of faith in their abilities, consider putting the stylist back to a level where they feel more comfortable. The solution is really quite simple. When you hire a new employee, make sure that they understand all of the policies in your manual. Go over this particular one until you are sure they understand the implications.

Let the stylist eat the discount.

If you discover that a service provider is discounting, take the discount from the service provider’s portion of the service. In other words, if a service is $50 and the client is only charged $40, the lost $10 should come out of the service provider’s portion. For example, if you are paying a 50% commission, then the salon still receives its $25 and the service provider receives $15. Johnny Angel, for example would only receive $15 for the service he performed instead of the $30 he should have earned if charged correctly or the $22.50 he would have received for discounting.

Number One lesson here? As the owner, you have the right to determine the policies and procedures you want in place to operate your business efficiently. Do it!

Policies are the foundation that every business, that’s EVERY business, from the largest corporation to a small enterprise, must have to determine how they want their business managed and developed.

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Photo by Julia Komarova on Unsplash

Whether you want your nails to look beautiful because your class reunion is coming up, your best friend is getting married or you are heading out of town to meet a long-lost relative, professional nail technicians have the tools, experience and skills necessary to give you the gorgeous, natural-looking nails you desire.

Choosing an Artificial Nail Material

For the most part, nail technicians use acrylic, gel and silk to create artificial nails. The material that is best for you depends on a number of factors. For example, if you want to commit to wearing your artificial nails for an extended period, you should consider acrylic or gel nails. However, if you are not necessarily interested in lengthening your nails, but you want to repair your nail(s) or strengthen your nail tips, you should choose silk.

Acrylic Nail Application

  1. First, your nail technician will ‘rough up’ your natural nail: This helps ensure that the acrylic adheres closely to your nail.
  2. As your technician creates your artificial nails, he or she will mix together a powder and a liquid. This mixture is then brushed onto your fingernails. Generally, your entire nail will be covered; however, there are times when a flexible form is used to assist with sculpting your nail extensions. Furthermore, your technician may decide to extend your nails by applying nail tips.
  3. As the acrylic mixture is exposed to the air, it hardens.
  4. Your technician can now shape your nail to your desired length and style.

Maintenance

As your nails grow, a small gap forms between your nail beds and the acrylic nails. Every two or three weeks you will visit your nail technician so he or she can fill in these gaps for you.

Removal

If you decide that you would like to have your acrylics removed, this can be accomplished quite easily. Your technician can remove your acrylic nails without prying or forcing them – both of which can cause damage to your natural nail.

Gel Nails

The gel used to create artificial nails is nothing like the thick gel products of years gone by. Today, the consistency of these gels resembles that of nail polish. Thus, allowing for a natural-looking result.

Application

  1. If you want to extend the length of your nails, your nail technician will apply nail tips before he or she applies the gel.
  2. After each coat of gel is applied, you will place your hands beneath an ultraviolet light (UV) for a specific length of time (up to two minutes). The UV light allows the product to harden or “cure.”

Maintenance

Just like their acrylic counterpart, gels will grow out and filling in is required every few weeks.

Removal

For the most part, gel nails can be removed by immersing them in nail polish remover. However, not all gel nails can be removed in the manner; therefore, you must speak with your nail technician before attempting to remove your gel nails at home.

Silk Wraps

These wraps are designed to strengthen weak nails or assist a cracked nail as it grows out. Wraps may also be used to strengthen nail tips.

Application

  1. Your technician fits the material to match the shape of your nail.
  2. The material is held in place while he or she brushes on the glue.

The adhesives used to apply wraps lasts from two to three weeks. If your hands frequently come into contact with water, the glue may loosen sooner. After your silk wraps are applied, you should wear gloves when you wash dishes or perform any other task that requires you to submerge your hands for any length of time.

If your wraps do come off, your technician can reapply or remove them at your next visit.

Now that you know the difference between acrylic, gel and silk artificial nails, take the time to find an experienced nail technician in your area.

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Your hairstyle is the most important element of your look. On the flip side, finding a salon and stylist you trust to consistently make you look your best is vitally important for your overall satisfaction with your appearance. The following is some helpful information you should put towards good use the next time you have to choose a new salon.

Word-of-Mouth

Although technology has pretty much taken over all aspects of life, word-of-mouth is still one of the best ways to learn who offers the best of any service. If you have a friend whose hair is always on point, ask them about their salon of choice. Of course, you don’t have to only ask friends, if you see someone out and about whose hair you love, don’t be afraid to ask them what salon they visit even if they are a stranger to you. After all, who doesn’t love to be told their hair is amazing?

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Check Out Online Reviews

Today, virtually all salons have an online or social media presence. Reviews on these platforms are invaluable to discovering a new salon.  Keep in mind that some reviews may be inaccurate, so keep an open mind when viewing some of these. You can even use social media to ask your buddies on your Friend List to recommend salons to try.

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Pay Attention to Local Ads

Local radio, billboards, newspapers, and magazines are all great places to learn about privately owned salons. This tip is especially helpful if you are new to an area. Of course, it’s important to keep in mind that an ad does not always mean it’s the right match for you. Therefore, it’s important to do some research before committing to a certain salon.

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Before Your First Official Visit

Before your first official visit to a new salon, schedule a consultation. Most salons will offer this service complimentary, but it’s best to ask just to be sure. A consultation is a great way to determine if you have chemistry with a certain stylist, like the location, and figure out how long your service will take. Don’t forget to know your Salon Etiquette before your appointment.

 

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When your roots are starting to grow out or you’re bored with your current style, it’s time for a trip to the hairdresser. In order to have a good trip, it’s important you properly prepare. Your hairdresser is only going to be able to make you happy if he or she is on the same page as you. Here are 4 tips for preparing for a hair appointment.

Come With Ideas

Pictures are helpful to show your hairdresser what you are thinking, but bring more than one. Try to choose images of hair types that are similar to yours. If you choose a hair style on a different hair type, you will be disappointed with the results in your own hair.

Don’t Be Dramatic

If you want to change to a drastically lighter color, be patient. Often times, changing something lighter is going to take several treatments. Consider finding a stepping stone color to lighten your hair a few shades instead of across spectrum. Keep this lightening process in mind if you are planning to go drastically darker as well.

Know the Difference Between a Cut and a Style

Just because you look great after your appointment doesn’t mean you are going to be able to keep up with your new style. You want to work with a great hairdresser that knows how to really cut hair. A good hairstylist can make hair look great for the day, like for a special occasion, but may not have a workable solution for the long term. Along the same lines, choose a hair style that you can keep up with! If you aren’t one to curl your hair, don’t pick a style that need to be curled to stay looking nice.

 

Don’t Talk Inches

Hairdressers and their clients are often on different pages when it comes to length – especially if you are going for a dramatically shorter look or trying to grow out your hair and only want a trim. Show your hairdresser with your hands where you want your hair to fall in order to keep things clear.

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A great hairdresser that stays on the same page as you can be really hard to find. Tipping can set the tone for the relationship you have and when it comes to the person who is pushing back your cuticles or coloring your grays, you want to make sure they know how appreciated they are.

The Average Tip

In an informal poll from Aveda, guests have admitted that they tipped as little as 10% and as high as 25%. Most said they tipped 20%, though the average was more generous around bigger cities. Small town beauty shops report that 15% is more normal for their tips, while stylists in malls or drop-in salons often see even less with irregular clientele.

How Much Should I Tip?

Part of tipping will depend on how much work you are as a client. Clients with short hair who book appointments frequently for cut and color may tip less because their hair is less work and their business is more regular. Longer and more difficult jobs of drastically changing color or cut may be something to tip higher for. Last minute appointments should also be well-tipped as an appreciation for being flexible enough to slide you in. Guests with small children should also tip higher, since there is more that goes into keeping small kids entertained and happy during the appointment.

Tipping the Shampoo Person

If your hairdresser is not the one shampooing your hair, do not assume that your tip will be split. To avoid confusion or misunderstanding, tip a small amount ($3-$5) to the shampoo washer. If the shampooer is doing more work (applying toner or other products), tip accordingly.

At the end of the day, you want to have a great rapport with your hairdresser that makes you stand out as a client. You want to be the kind of client that can call last minute and be slipped in on a whim. This comes from properly appreciating the work that goes in to keeping you looking and feeling fabulous.

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