Tags Posts tagged with "spa"

spa

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Marion Michele

A great spa can definitely jump start your fitness routine by way of inspiration and instruction. But, people who regularly work out at home often wonder how they can make it feel like a vacation, without neglecting their fitness goals?

After all, no matter how breathtaking the spa’s surroundings may be, it’s hard to tear yourself away from the massage tables if the prime fitness draw is just a heightened version of the sport or workout you do at home. The trick is to look for a spa that offers exercise options in stark contrast to your home routine.

Swap Your Fitbit for Qigong

If you normally have your workout plotted to the last footstep and precise pulse rate, a spa fitness program requiring you to get out of your head may be in order. Look for programs which blend Western comfort with Eastern teachings. Meditation and breathing practices, such as qigong, can open your mind — as well as improve workout performance. And in terms of really putting your body through its paces, check out spiral dancing workshops, or classes in unfamiliar types of yoga.

Trade Hills for Waves

Are you a rugged hiker on the weekends? Climbing mountains is undeniably a great all-body workout, but you’ll activate new groups of muscles, and open your mind in new ways, by opting for a seaside spa. Choose one that not only has an accessible beach for swimming and walking on the sand, but also offers canoeing the marshes, or kayaking the waves, as part of the included amenities.

Go from State-of-the-Art to Down-Home

If you spend most of your workout time in a high-tech gym with all the latest weight machines and cardio contraptions, it can feel good to get back to basics again. Look for a “boot camp” or “sports camp” spa package that focuses on back-to-basics drills with kettlebells and jump ropes, as well as old-fashioned pushups and crunches. This no-nonsense approach will likely be coupled with less structured but still active group sessions, such as line dancing, or ball games.

You’ll soon get your heart pumping and your sense of fun reignited, all at the same time!

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In the dry, sunny weather of ancient Egypt, Cleopatra gained worldwide notoriety for many things – including her incredible beauty. What was her secret? Sources whispered that she took special care of her skin on a regular basis. To combat the effects of the harsh climate, she developed a special technique. It was strange, but simple: she bathed in milk.

Now that we’re about to hit full-blown summer, it’s worth taking a look at the skin care regimen of one of the most beautiful women who ever lived.

The Power of Milk

Cleopatra’s baths may or may not be based in actual history, but the benefits of milk are well documented. That’s right; milk isn’t just for your bones.

Dermatologists agree that the lactic acids in milk are excellent for exfoliating and soothing damaged skin. With enough potency, these effects can even reduce the appearance of wrinkles.

Sunburn Relief 

Though we all try our best to avoid sunburns, even the most vigilant sometimes make mistakes. When your skin is red and dry and feels like it’s on fire, a milk bath offers some much-needed relief. It has strong anti-inflammatory abilities, as well, which feels fantastic on a sunburn.

You don’t need enough milk to fill the entire bathtub, either. A few cups poured into a cool tub of water will do the trick. Just sit back and let the liquids soothe your aching skin. Then invest in some better sun screen!

Spa Solutions 

Of course, you don’t have to use the techniques of ancient Egypt to get great skin. Today’s spas have developed a variety of methods to accomplish what milk does – and so much more. The benefits of bathing in fluids that exfoliate and soothe are what spa professionals specialize in. Now you can find the perfect balance for your own skin, using milk, essential oils, or a host of other hydrating, stress-relieving, and rejuvenating ingredients.

 

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Smiling senior woman paying for her haircut through credit card at reception desk

Customer-Service-Tips-for-Receptionists

Most salon owners think that their revenue makers are their stylists, but the truth is that the greatest profit maker in the salon should be the front desk.  The stylists indeed generate the salon revenue but it is the front end position that captures the retail sale and invites our clients in to the salon and asks them to return. They are the first and last point of contact! This is the customer service mecca of the salon.

More often than not the salon either does not have a front end support person or the support person they have hired is paid a minimum wage. Usually that means, we have an entry level employee, who doesn’t have the skills or the knowledge to create the profit center we need at the front desk. It constantly surprises me how often we underestimate the power of a great front desk person. They have the ability to make or break a client’s experience before they have even seen their stylist!

Hire For These Skills

We need a trained and motivated individual to run this important segment of salon life.  We spend a lot of time and money in educating and training our service staff, but rarely do we put the effort into training our front desk support person. Here are some of the duties and tasks required to make an efficient and productive front desk:

retail-salon2

  • Grooming skills. Sounds silly to think that grooming is a skill, but let’s remember that this is the first person our clients will meet in the salon and our support person should be a reflection of our standards, well groomed!
  • Phone skills. Understand the importance of scripting a phone conversation; the ability to capture clients from a price inquiry; competent booking of stylists; reminder calls to clients already booked; follow-up calls after client visits to eliminate potential customer problems.
  • Communication skills. This person will often need to guide and nurture stylists without stepping on toes or creating issues within the employee ranks. They will also have to deal with the occasional unhappy customer, which unfortunately happens from time to time. This really requires someone with finesse, common sense and humor. (Never underestimate the power of a good laugh!)
  • Reception skills. Greet clients, assure client comfort, orchestrate client time in the salon; complete client check-out which includes coaching stylists to complete their client care, closing the sale on take-home products and rebooking the client for their next visit, ensuring the future of that client and the business of the salon.
  • Computer skills. Booking clients in appropriate time slots; pulling day sheets; entering product into inventory; managing the salon data base; analyzing statistics; preparing reports for salon owner.
  • Marketing skills. Ability to follow a marketing plan; mail-outs to clients; follow-up mailings; tracking sheets for follow-ups, etc.
  • Merchandising skills. Be able to make creative use of retail space; cleanliness and presentation of the reception area.

These are just generalizations of the tasks involved for a front desk person.  They ensure that everything moves smoothly throughout the day.  And yet, we regularly see this person shampooing hair, assisting stylists and other tasks that take them away from what is truly important, The Front Desk!  Is it just that we haven’t really considered the importance and scope of the business responsibilities?

Please sit down and give some thought to how this person can make your salon run efficiently and take some of the pressure off you, the owner. Let them perform the daily tasks that take you away from the chores that are important to you and your creative staff.

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Male hairstylist straightening client's hair at beauty salon

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Every one of your clients is different; they all have an individual story, and yet, at the same time, your clients will share some general characteristics. Every salon I walk into has a different and distinct personality; which means that there is a different and distinct client for every salon.  Do you know who your client is?  In every sales organization, it is imperative that you know to whom you are selling.  If you are a salon owner or a chair/booth renter, you are running a sales organization.  You are selling time slots. All we have to determine is who is filling those time slots.

To sell time slots, we need to develop a marketing plan to attract clients. Marketing isn’t selling; marketing is the tool we use to bring new clients in the door.  But marketing, as a tool, is only successful if we know which client is our target market. The more comprehensive we make our client description the easier it is to market to that client.  That perfect client becomes a representative of the greater client base you want to attract. Yes, you will still have clients who fall outside your “perfect” description!

Suite-One-Summerlin

Before we figure out who your client is… we have to determine who your salon is. That distinctive personality we mentioned earlier has a significant impact on determining the client profile.  Let’s take a look at the information we need to describe your salon:

  • Salon décor; are you funky, classic, art deco, artistic, sophisticated, etc. Do you have art on the wall? What colors are you using?
  • Do you have; a front end, reception area, receptionist, or is it all-hands-on-board?
  • What kind of; product line are you carrying? High-end, low-end, middle of the road; is it sophisticated, funky, trendy, classical, family oriented?
  • Do you; have a dress code?
  • What is; the average age of your stylist?
  • Do you; maintain staff meetings, regular education?
  • Do you; hold client events?

All of these items have an impact on the personality of the salon and the type of client to which you cater.  Analyze your answers to the above criteria and see if you can determine the common characteristics of the client coming through your door. This is important because if you decide you want to change who you are catering to, you have to determine how you are going to make those changes and establish a plan to attract that client.

Now that you have determined who you are as a salon let’s name the client that will be the subject of your marketing profile.  A client survey will help you create a complete description.  You will collect the information and then analyze the results.  What we are looking for is an averaging/analysis of the collected information.  For example, if you have 100 surveys completed, determine the average age of your client.

Okay, survey is done and we have found that our client is Jane Doe, she is so many years old, earns so much money, likes to do these things in her spare time, spends this amount of time on her hair and beauty every day, etc. etc.  Now it gets exciting!  This is where we plan the marketing strategy to invite all the Jane Does into your salon.  You know the kinds of jobs your clients will have, where they hang out, and what they do for fun.  Now you can create the marketing plan to reach out to that client.

Determining who your client is and how to bring them into the salon also means you know what services to offer the clients. How much to charge for those services…. and the programs to keep them as clients in your salon!

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Rear View Of Female Designer Drawing Flow Chart

Working-woman

The second half of the year is an opportune time to assess how you are meeting your annual goals.  Are the plans you laid out working?  What needs to change in order to achieve them? Like everything else in the business world, goal planning, in the larger sense, is a system.  We start with the big picture and break down the image into smaller and shorter goals.  Having long and short term goals tells us what we need to do today, in order to achieve the end result.  We’ve created a system aimed at results!

The point here isn’t the goal setting; it is the system!  Everything we do needs to be systemized.  Check out the successful businesses around you, in any category, and you will find that the owners or managers have put systems in place to ensure they move on the path to success.  We need to be doing the same thing in our businesses, whether you are a single operator or are running a multi-million dollar business.

EVERYTHING we do needs to be systemized. A system is a documented plan that establishes how you want your salon to run.  It is a written version of your business vision, from the salon policies to how to lock up at night.  Every single task in the salon will have a written instruction manual.  By that I mean a documented flow chart of how your operation works; from the greeting of clients on the phone to closing procedures.

Woman having hair cut in salon

It means you can delegate responsibilities because you have all your expectations in writing.  No matter who works for you, if you have everything documented then it is quite easy to have them follow the plan.  It saves time on training as the instructions are right at hand, and it saves you from having to repeat yourself over and over again; been there, done that!  Even as a single operator, having systems in place reminds you of what it is you wanted to achieve when you started out.  We all get sloppy as time goes by and sometimes we are not sure about what has changed.  If you have a template for what you initially wanted it is easy to go back and check to see what it is you might have missed.  It keeps us on track.

If you have others working for you, systems allow you to delegate some of the responsibilities to your chosen staff members, and you allow yourself time to be a leader, mentor, guide, educator, while still having control over how all these chores are carried out.

The next step in having a system is actually recording your guest-path experience.  Do it in short increments and demonstrate exactly what it is you want your guests to experience while being in your care.  The beauty of this feature is that if you do have someone working for you, they can watch the recording to learn the steps you require.  Rather than have to train over and over again, you can just direct them to the appropriate area and have them train themselves!

Yes, this can be a massive chore, but it is a one-time deal.  Once in place, your written instruction manual just needs the occasional tweaking to reflect change and growth in your business.  Start at the beginning and take small bites; you will be amazed at how freeing the experience can be!

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Please ask yourself this, “Why do I have a website?”  Not, “Should I have a website?”  They are imperative in today’s marketplace.  Statistics prove that the majority of consumers find a place of business through online searches.  If you are not in the game, well, you’re not in the game!

So I peruse websites on a regular basis.  I want to see what the typical salon is doing, and I like to find salons that are doing it well.  The good news is that there are more websites for salon/spas than there are salon/spas that don’t have them.  The bad news is that the majority of them aren’t great. (Place sad face here!)  BTW a Facebook page does not take the place of a website!!

What is the purpose of your business website?  Is it just a tool to keep your clients apprised of the services and pricing you offer?  Is it the on-line booking mechanism that tickles your fancy?  Is it the opportunity to post the latest work created in the salon or spa?  Is it just for the on-line presence because you know you have to have one?  Or is it a true marketing tool to aid you in driving your business?

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If statistics are right, and the majority of consumers are finding us on mobile-friendly websites, then we only have seconds to make a great impression and get that potential client to call US; not the next salon on the list. And yes, your website needs to be mobile-friendly.  Nothing worse than having to swipe back and forth to see all the information on a smart phone.

A great website doesn’t have to be expensive.  Decide what your purpose is and go from there.  Your home page needs clarity, a prominent display of your contact information, and a call to action.  Keep your design simple and your domain name relevant to what you do.  Offer valuable information and make it user friendly.  Pretty pictures are, well, pretty, but they aren’t calls to action.  Give them a reason to call you NOW!

After you build your website, it needs to be maintained and updated on a regular basis.  Keep your content fresh, informative and fun.  Spell-check, spell-check, spell-check!  Humour sells!

If you are reading this, your next stop needs to be the Vagaro Support Team! Come on, people, they are the go-to people when it comes to web savvy!  Get on the phone and ASK for help.  Don’t let me find you with a Facebook only site!  (The Blondes are watching!)